Privacy and social, it's a bitch. Get over it!

885 views

Published on

You’d think Germany had the strictest legislation when it comes to Privacy, right? wrong! Spain accounts for almost 80% of the EU’s data protection fines for 2011, it’s data protection legislation includes best practices for security audits and it’s also the one closest to the currently (heavily) debated EU Personal Data Protection Regulation that should pass in 2014.
Spain is different, Spain is ready to embrace Privacy by Design ways of working.
Aurélie will discuss, in plain languages and through the use of multiple examples, what basic principles you need to keep in mind when collecting and processing (big) data in the light of analytics projects but also for socialCRM types of initiatives. It’s not a grey area, it’s not rocket science, it’s just a fundamental right that should be part of your equation.

2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
9
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Privacy and social, it's a bitch. Get over it!

  1. 1. SocialCRM  &  Privacy:  it’s  a  bitch.  Get  over  it!     Aurélie  Pols  –  CVO  –  June  2013  
  2. 2. Hear  no  evil  –  Speak  no  evil  –  See  no  evil…   ©  Mind  Your  Privacy  SL   2  
  3. 3. I  don’t  give  advice.  I  can’t  tell  anybody  what  to  do.   Instead  I  say  this  is  what  we  know  about  this   problem  at  this  :me.  And  here  are  the   consequences  of  these  ac:ons.     -­‐  Joyce  Brothers   ©  Mind  Your  Privacy  SL   3  
  4. 4. Me,  myself  &  I:  professional   Mind Your Privacy 4  ©  Mind  Your  Privacy  SL   @aureliepols  
  5. 5. Mind Your Privacy ©  Mind  Your  Privacy  SL   5   Me,  myself  &  I:  private  
  6. 6. PrismaQc  idenQty   ©  Mind  Your  Privacy  SL   6  
  7. 7. ©  Mind  Your  Privacy  SL   7  
  8. 8. Why  Spain?   ©  Mind  Your  Privacy  SL   8  
  9. 9. Spain  &  data  protecQon   Source:  Nymity  World  Breach  map   ©  Mind  Your  Privacy  SL   9  
  10. 10. Mind Your Privacy 2010   2011   Total   17,497,410.02   19,597,905.97   16,000,000.00   16,500,000.00   17,000,000.00   17,500,000.00   18,000,000.00   18,500,000.00   19,000,000.00   19,500,000.00   20,000,000.00   Total  de  sanciones  en  Euros   ©  Mind  Your  Privacy  SL   10  
  11. 11. Spain  &  data  protecQon    Spain  accounts  for  80%  of  EU  fines  for  2011    The  country  within  the  EU  with  the  highest   rate  of  complaints  related  to  data  protecQon    The  country  with  the  most  severe  fines    Security  best  pracQces  embedded  into  data   protecQon  law   ©  Mind  Your  Privacy  SL   11  
  12. 12. Security  &  Privacy  in  the  US   Source:   h`p:// www.mainjusQce.com/ 2013/06/14/wyndham-­‐ presses-­‐for-­‐oral-­‐arguments-­‐ in-­‐data-­‐breach-­‐suit/     ©  Mind  Your  Privacy  SL   12  
  13. 13. ©  Mind  Your  Privacy  SL   13  
  14. 14. Privacy  vs.  Data  protecQon   US   Common  Law   Disputed   Class  acQons     HIPPA   COPPA   VPPA…   EU   ConQnental  Law   Privacy  =  fundamental  right   Limited  fines     EU  “cookie”  DirecQve   EU  PDP  RegulaQon  (2014)   ©  Mind  Your  Privacy  SL   14  
  15. 15. Data-­‐handling  pracQces   Big  Data   IdenQty   Privacy   Ownership   ReputaQon   ©  Mind  Your  Privacy  SL   15  
  16. 16. Technology  is  ethics  neutral       Can  the  crea:on  of  data  about   ourselves  be  considered  a   crea:ve  act?   ©  Mind  Your  Privacy  SL   16  
  17. 17. CreaQve  act?  Copyright  law?   Source:  on.wsj.com/19AUREY     ©  Mind  Your  Privacy  SL   17  
  18. 18. (Social  media)   US  tech  Co  &   Privacy   Source:   h`p://www.techweekeurope.co.uk/ news/eff-­‐apple-­‐amazon-­‐yahoo-­‐ twi`er-­‐government-­‐privacy-­‐114962     ©  Mind  Your  Privacy  SL  
  19. 19. Enriching  customer  data  bases   ©  Mind  Your  Privacy  SL   19  
  20. 20. Customer  DNA   ©  Mind  Your  Privacy  SL   21  
  21. 21. From  digital  analyQcs  to  intelligence   ©  Mind  Your  Privacy  SL   22  
  22. 22. Ok,  call  it  site  centric  
  23. 23. Not  all  privacy  senngs  are  the  same!   ©  Mind  Your  Privacy  SL   24  
  24. 24. Defining  SocialCRM   Social  CRM  is  a  philosophy  &  business  strategy,   supported  by  a  technology  plaporm,  business   rules,  workflow,  processes  and  social   characterisQcs,  designed  to  engage  the   customer  in  a  collaboraQve  conversaQon  in   order  to  provide  mutually  beneficial  value  in  a   trusted  &  transparent  business  environment.   It’s  the  company’s  programmaIc  response  to   the  customer’s  ownership  of  the  conversaIon.   ©  Mind  Your  Privacy  SL   25  
  25. 25. Target   ©  Mind  Your  Privacy  SL   26  
  26. 26. LOVE    your  lawyers!   Who  don’t  tell  me   what  I  can’t  do     but     How  I  can  do  it   ©  Mind  Your  Privacy  SL   27  
  27. 27. ©  Mind  Your  Privacy  SL   28  
  28. 28. Transparency     Choice     Consent     Trust   ©  Mind  Your  Privacy  SL   29  
  29. 29. Consent:  Opt-­‐in  vs.  Opt-­‐out   Germany:  opt-­‐in     Consent  =  12%   Austria:  opt-­‐out   Consent  =  99.98%  
  30. 30. Privacy  by  Design  Principles  (7)   1.  Pro-­‐acQve  not  ReacQve;  PrevenQve  not   Remedial   2.  Privacy  as  a  default  senng   3.  Privacy  embedded  into  Design   4.  Full-­‐funcQonality  –  PosiQve  Sum,  not  Zero  Sum   5.  End-­‐to-­‐End  Security  –  Full  Life  Cycle  ProtecQon   6.  Visibility  and  Transparency  –  Keep  it  open   7.  Respect  for  User  Privacy  –  Keep  it  User-­‐Centric   ©  Mind  Your  Privacy  SL   32  
  31. 31. In a constantly evolving data protection environment for the users Privacy is a challenge! New Objectives We must move from mere “compliance” towards “Privacy by Design”, keeping usability top of the list! Mind Your Privacy ©  Mind  Your  Privacy  SL   33  
  32. 32. La  privacidad     Unos  dicen  que  ha  muerto   Otros  que  no  preocupa  al  usuario     Y  sin  embargo  todos  hablan  de  ella   (sobre  todo  el  usuario)                         Mind Your Privacy ©  Mind  Your  Privacy  SL   34  
  33. 33. El  usuario  demanda  lo  que  valora   Mind Your Privacy ©  Mind  Your  Privacy  SL   35  
  34. 34. Mind Your Privacy ©  Mind  Your  Privacy  SL   36  
  35. 35.         Mind Your Privacy 2007   2008   2009   2010   2011   Total     2520   4049   6017   6702   9878   0   2000   4000   6000   8000   10000   12000   Denuncias  y  reclamaciones   ©  Mind  Your  Privacy  SL   37  
  36. 36.         Mind Your Privacy 2007   2008   2009   2010   2011   Total   399   360   692   652   898   0   100   200   300   400   500   600   700   800   900   1000   Sanciones  impuestas   ©  Mind  Your  Privacy  SL   38  
  37. 37. ©  Mind  Your  Privacy  SL   39   Transparency as a medium for usability Our commitment Help businesses turn PRIVACIDAD into an added value for them & their users Respecting users’ privacy is increasingly becoming a deciding factor Using plain and understandable language facilitates communication PRIVACY  
  38. 38. Founders Jim Sterne Advisor Aurélie Pols CVO René Dechamps CEO María Gómez Moriano Privacy Director A multidisciplinary team at your service ©  Mind  Your  Privacy  SL   40  
  39. 39. www.MindYourPrivacy.com Contact: aurelie@MindYourGroup.com Discussion or party? Thank you

×