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Comment avoir plus de clients pour une startup ?

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Créer et lancer une startup est en réalité assez facile. La difficulté est de grandir, de trouver de nouveaux clients. Découvrez comment développer votre business et attirer plus de clients

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Comment avoir plus de clients pour une startup ?

  1. 1. LANCER UNE STARTUP, C’EST BIEN. GRANDIR, C’EST MIEUX. More customers and happiness AURELIE COUVREUR OU COMMENT AVOIR PLUS DE CLIENTS ?
  2. 2. AURELIE COUVREUR EXPERT EN MARKETING ET STRATEGIE. STARTUP COACH. FONDATRICE DE DIGITALY ET SERENDIPITIES ORGANISATRICE DES ENTREPRENEURS WEEKENDS AURELIE@DIGITALY.BE
  3. 3. Agenda 1. Source d’informations stratégiques 2. Source de financement facilement accessible et bon marché 3. Potentiel de croissance ignoré
  4. 4. LE CLIENT
  5. 5. Portrait-robot du client en 2017
  6. 6. Informé et partage son avis Toujours à la recherche du meilleur prix En quête de sens De plus en plus connecté Recherche l’immédiateté Portrait-robot du client en 2017 De plus en plus nomade La tablette dépasse le smartphone
  7. 7. 67% des clients se renseignent sur le web et les réseaux sociaux avant d’acheter
  8. 8. Le client n’attend plus qu’une entreprise lui vende des produits
  9. 9. REPONSE
  10. 10. Avant et après l’achat, tant en B2B qu’en B2C, le client veut garder un lien avec l’entreprise Les clients attendent: • 89% une réponse rapide à leurs problèmes • 88% service après-vente rapidement accessible • 88% soin de ses salariés • 82% joindre quelqu’un physiquement • 80% s’assurer de leur satisfaction *Source: Deloitte
  11. 11. L’important n’est plus la transaction mais la relation
  12. 12. CONFIANCE
  13. 13. !87% Comment sont fabriqués les produits Transparence des informations 86% Où sont fabriqués les produits 86% Quelles sont les conditions de travail des salariés +30 % de confiance
  14. 14. Associations de consommateurs Personnes de confiance 55% Familles et amis Experts, spécialistes 51% 51% Economie collaborative 61%
  15. 15. La confiance est la monnaie du 21e siècle
  16. 16. SENS
  17. 17. L’émotion au centre des décisions M’aide à faire mon job Répond aux besoins M’aide à me sentir bien Contribue à la réputation RAISON EMOTION Rencontre mes valeurs Ecoute, attention, empathie
  18. 18. Partager et raconter l’histoire de l’entreprise augmente de 55% les intentions d’achats
  19. 19. Les émotions sont au centre des décisions
  20. 20. ECOUTE
  21. 21. 96% des clients insatisfaits ne se plaignent jamais 91% quittent simplement leur fournisseur
  22. 22. " Les clients sont le véritable capital de votre entreprise
  23. 23. PERSONNALISATION
  24. 24. EXPERIENCE
  25. 25. “Les gens ne se souviendront pas de ce que vous avez dit ou fait mais ils se souviendront de l’expérience que vous leur avez fait vivre.” Tony Hsieh, CEO Zappos
  26. 26. 89% des clients sont prêts à changer de fournisseur, au même prix, simplement parce que l’expérience est meilleure
  27. 27. Le service n’est pas un département mais une culture d’entreprise
  28. 28. BAVARD UNIQUE INFIDELE MULTI TACHES IMPATIENT En résumé NOMADE HYPER CONNECTE EXIGEANT
  29. 29. POURQUOI ?
  30. 30. 70% des clients ré-évaluent en permanence le choix de leur fournisseur
  31. 31. AUGMENTE VOTRE CHIFFRE D’AFFAIRES DIMINUE LES COÛTS DU SERVICE APRES- VENTE Les bienfaits du client heureux LOYAL
  32. 32. Making customers successful is the most strategic approach to business growth in the new economy.
  33. 33. " N’oubliez pas
  34. 34. THERE IS ONLY ONE BOSS: THE CUSTOMER. HE CAN FIRE EVERYBODY IN THE COMPANY, FROM THE CHAIRMAN TO DOWN, SIMPLY BY SPENDING HIS MONEY SOMEWHERE ELSE.
  35. 35. Aurélie Couvreur aurelie@digitaly.be +32 497 47 47 69 - www.digitaly.be MERCI More customers and happiness

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