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Augmentez votre chiffre d affaire grace au web

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Découvrez les règles d'or pour développer votre chiffre d'affaires grâce à votre site web, que vous soyez indépendant, startup ou pme

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Augmentez votre chiffre d affaire grace au web

  1. 1. AUGMENTEZ VOTRE CHIFFRE D’AFFAIRES GRACE AU WEBAURÉLIE COUVREUR, DIGITALY AGENCY
  2. 2. 1200 AURELIE COUVREUR EXPERT EN MARKETING ET STRATEGIE AURELIE@DIGITALY.BE
  3. 3. AGENDA 1. Créer un bon site web 2. Développer une présence sur les réseaux sociaux 3. Développer du contenu à valeur ajoutée 4. Développer une stratégie digitale
  4. 4. 1. UN BON SITE WEB
  5. 5. Règles d’or d’un bon site web • Nom domaine clair et identique à votre nom ou générique • Extension .be, .com • Donnez ENVIE • La simplicité est la meilleure des ergonomies • Des call-to-action clairs • Etre responsive est une priorité • Possibilité de s’abonner à la newsletter • Etre pensé référencement dès le début • Ne pas mélanger plus de 2 polices, 3 tailles • Contenir des images de qualité, légendées, “personnelles” et en lien avec votre activité • Eviter les animations (Flash, Shockwave etc.) • Etre à l’image de votre activité • Reprendre: • Vos coordonnées complètes • Mentions légales • Protection de la vie privée OBJECTIF: CAPTER ADRESSE MAIL OU CONTACT
  6. 6. CE QUE VOUS PROPOSEZ EN QUELQUES MOTS NOM UNE BELLE PHOTO EN LIEN AVEC VOTRE ACTIVITE Une explication plus détaillée
  7. 7. JE M’INSCRIS Une bonne raison de laisser son adresse mail Explication de l’approche, avantages etc.
  8. 8. Créer facilement un site web: Strikingly Wix Weebly Checkthis Wordpress images gratuites: Pixabay Icones gratuites: Iconfinder Créer un site e-commerce: Wix Wizishop Prestashop Shopify Wordpress Quelques exemples: • HelloFresh https://www.hellofresh.be/tasty/?locale=fr-BE • ListMinut https://listminut.be/fr/ • Breadsy http://www.breadsy.be
  9. 9. Frapper par l’image
  10. 10. A VOUS! • Votre offre en 50 caractères • Votre proposition de valeur • 3 raisons/avantages • Image d’accueil • Call(s) to action
  11. 11. 2. DÉVELOPPER UNE PRÉSENCE SUR LES RÉSEAUX SOCIAUX
  12. 12. • Prenez le temps de créer des pages dans tous les réseaux sociaux principaux (Linked In, Facebook, Twitter, Instagram, Pinterest, Snapchat,..) • Choisissez le même nom que votre nom et et nom de domaine • Attention aux formats d’image ! -> Canva • Compléter bien les infos et descriptions • Intégrez les icônes réseaux sociaux sur votre site web RESEAUX SOCIAUX
  13. 13. • 1 réseau social = 1 titre = 1 ton • Définissez l’objectif à atteindre et gardez-le à l’esprit • Définissez le(s) messages clés • Définissez un rythme de publication en faites-en une routine • Publiez durant les tranches horaires qui correspondent à votre cible • Soyez toujours positifs • N’oubliez pas les images • Répondez aux messages, questions et commentaires • Respectez grammaire et orthographe Règles d’or pour communiquer sur les réseaux sociaux
  14. 14. • Titre attractif • Emotions • Photos • Tous les 2 jours Les 5 secrets de Richard Branson pour réussir en affaire Communiquer sur Facebook
  15. 15. Communiquer sur Twitter • Message efficace • # • Photos • 1x/jour (8h-9h, 13h-14h, 17h-18h) • Lien (raccourci) dans la 1e partie du message #formation 02/10: Comment lever des fonds facilement? abcd.ly #entreprendre #startup @nrjstartup
  16. 16. Communiquer sur Linked In • Profil personnel complet et à jour • Page Entreprise • Titre pragmatique et efficace • Ton “business” • Importance du contenu Les 5 secrets de Richard Branson pour réussir en affaire TexttexttextTexttexttext TexttexttextTexttexttext TexttexttextTexttexttext TexttexttextTexttexttext TexttexttextTexttexttext TexttexttextTexttexttext
  17. 17. A VOUS! • 1 objectif • 1 message-clé • 1 sujet d’”article” • 1 post pour le réseau social le plus adapté
  18. 18. 3. DÉVELOPPER DU CONTENU A VALEUR AJOUTEE
  19. 19. • Développer du contenu • unique et à valeur ajoutée • Sticky => rétention • Viral > Recommandation • “éducatif”, “informationnel” ou “émotionnel” • en lien direct avec votre activité (!) • Valoriser/développer partenariat à travers des backlinks • Pourquoi ? • Pour votre référencement naturel et rapide (SEO) • pour se positionner comme référence • pour construire une base clients • levier et porte d’accès vers décideurs • Attention des media • Ré utilisable sur les réseaux sociaux et blogs • Influence & inspiration • Autorité et notoriété • Connaissances & expertise CONTENU OU CONTENT MARKETING
  20. 20. • Comment ? • blog ou section news/actu • mode “storytelling” • 2-4 articles par mois • Reposter sur les différents réseaux et blogs (medium, Pulse) • Partager le contenu de vos users
  21. 21. 4. DÉVELOPPER UNE STRATEGIE DIGITALE
  22. 22. Les media digitaux
  23. 23. Les 4 piliers de votre stratégie
  24. 24. • Capter un maximum d’emails • Landing page (call to action) • Facebook • Linked In Partagez vos blog posts: Facebook, Medium, Linked In/Pulse Bâtir votre communauté • Mailchimp • Liste • Mail de bienvenue • Connecter à Strikingly
  25. 25. • Définir le(s) persona • Identifier les canaux • Où est votre persona ? • Décrivez votre “why” • Définir vos objectifs • Décrivez les types de contenus • Planifier -> Calendrier éditorial • les grands moments de l’année • les “campagnes” du trimestre • dans l’agenda (préparation, publication etc.) • Créez le contenu • Automatiser • Ré-utiliser et re-poster • Répondez Planifier vos publications
  26. 26. • Dans des outils de digital marketing • Photos et video Dépensez intelligemment A NE PAS FAIRE • Acheter des likes • Sous-traiter à une agence • Sous-traiter à un stagiaire • Demander de liker/suivre • Tagger/spammer
  27. 27. Règles d’or pour les mailings et newsletters • Construisez votre base de données de contacts (collectionner) • Définissez votre objectif • Adresse d’expédition ! • Importance du sujet du mailing, des titres, call-to actions, images • Elaborez le contenu de votre mailing (arborescence) • Le header= call to action • Le corps de l’email: structure, simplicité, clarté • Footer: infos sur l’émetteur (confiance) • Présentation !! • Responsive • “Professionnel” • Unsubscribe • Mention Vie Privée
  28. 28. VOUS DÉSIREZ EN SAVOIR PLUS? REJOIGNEZ-NOUS SUR WWW.DIGITALY.BE Digitaly est une agence de communciation spécialisée dans le développement de la notoriété et la croissance des PME et startups

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