Womanly travels

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Womanly travels

  1. 1. Womanly Travel<br />Sri Lanka<br />Overall Presentation & corporate strategy<br />March, 30 of 2011<br />
  2. 2. Summery<br />Sri Lanka <br />The Feminine condition in Sri Lanka<br />TourismIndustry<br />Womanly travel<br />Strategic Plan<br />Marketing tools<br />
  3. 3. Sri Lanka<br />25,332 sq mi<br />Capital: Sri JayawardenapuraKotte<br />20 millions of people<br />GDP: 4.0%p.a. (1990-2008)<br />Independance in 1948<br />A 26 years  long civil war<br />Democratic Socialist Republic<br />
  4. 4. The Feminine condition in Sri Lanka<br />1960: the world's first female prime minister <br />Female unemployment rate : 22%<br />Female literacy in the rural rate : 78% <br />Low-status, low-skilled and low-paying jobs<br />18,657 war widows in the Northern peninsula<br />Weight of social expectations<br />
  5. 5. TourismIndustry<br />2010: 600,000 foreign tourists<br />Sri Lanka expects 700,000 tourists in 2011 and 2,5 milliona year by 2016.<br />India & UK<br />150,000 jobs<br />Source: “Sri Lanka Tourism Promotion Bureau » <br />
  6. 6. Womanly Travel<br />Inbound Travel Agencyin South of Sri Lanka <br />Just for women<br />Customized-female friendly tours<br />Limited company, General Manager: Elisabeth Alyn<br />Asustainable project:<br /><ul><li>Provides Sri Lankan troubled women with jobs and professional trainings
  7. 7. Generates local incomes
  8. 8. Supports traditional activities & highlihts Sri Lankan culture
  9. 9. Welcomes a few number of selectedtourists</li></li></ul><li>Our Competitors : Inbound travels agents <br />Incoming Travel Agencies <br />Their offer: <br /><ul><li>Sightseeing tours
  10. 10. Tailor-made travels
  11. 11. Tours by themes, ecotourism
  12. 12. Customized budget tours</li></ul>Their Strengths: <br /><ul><li>Awide range of suggestions
  13. 13. Experience and network
  14. 14. Visibility</li></li></ul><li>SWOT Analisis<br />
  15. 15. Strategic Plan<br />3 yearsof business<br />Turnover:682 261 $<br />Profits: 36 094 $<br />4 full-time jobs<br />Partnershipswith local providers<br />Medium/long termvision: <br /><ul><li>Elargir notre gamme & upgrade our services
  16. 16. New networks
  17. 17. Take part to a national qualityprocess</li></li></ul><li>Marketing Strategy<br />Key concept: more networks than a traditional communication <br />Marketing tools:<br /><ul><li>Web visibility: An oficialWebsite: www.womanlytravel.lk & Social networking
  18. 18. Advertising on foreign magazines</li></ul> Key words: the women’onlytravels, unprecedendexperience, openminded, relationships, unexpectedencouters, sustainability<br />
  19. 19. Tank you for your attention and get in touch!<br />521 Galle Road, Colombo 6, Sri Lanka. Tel: ++ 94 75 522 868 Fax: ++ 94 1 364116Email: womanlytravel@gmail.comContact: Elisabeth Alyn – General Manager<br />

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