GOSPEL NEW STAR , is a God-honoring, Christ-centered reality television gospel singing competition, also carried by radio. It is undoubtedly making monumental waves on the Ghanaian entertainment landscape, and arguably the most watched and enjoyed television programme in Ghana today. Gospel New Star features regularly on the very popular Light Television(LTV) network nationwide And on radio vision1- FM in Accra and Light FM Kumasi. It is currently in its 5th season, the first four having been held annually from`2012 to 2016. Prizes for the singing competition have been spectacular, ranging from a vehicle to a mind-blowing three bedroom apartment for the ultimate winner, unprecedendent in the annals of music-based competitions in Ghana and possibly the rest of Africa. The visionary behind this keenly contested entertainment show is His Honour Dr. Kwame Kyei, CEO of Unity Group of companies comprising unity oil, Light Television, Vision one FM, Sports Hotel and Nation Services. Currently also as the chairman of Asante Kotoko football Sports Club. Working tirelessly to ensure realization of the vision and success of the mission is the creative industry practioner Carlos Sakyi, Executive coordinator of the show and also the General manager for Light Television Ghana.

1. GOSPEL NEW STAR SEASON (V)
PROPOSAL FOR SPONSORSHIP
JANUARY 2017

2. LIGHT TV’s PROFILE
LIGHT TV is a private commercial media organization located in the Unity House edifice at Dome in Accra
near the Achimota Shopping Mall, opposite St. John’s Grammar SHS. It is a subsidiary of the Unity Group of
Companies comprising Vision1- 93.5 FM, Light 94.9 FM Kumasi, Wisdom 106.3 FM, Bechem, Sports Hotel,
Kumasi and Unity Oil nation wide.
Currently LIGHT TV has coverage in several areas of Ghana including Greater Accra, Eastern, Ashanti,
Western, Volta and parts of Central and Brong Ahafo Regions of Ghana.
Light TV’s broadcasting format is in both English and Akan.

3. GOSPEL NEW STAR SEASON(V)
GOSPEL NEW STAR , is a God-honouring, Christ-centered reality television gospel singing
competition, also carried by radio. It is undoubtedly making monumental waves on the Ghanaian
entertainment landscape, and arguably the most watched and enjoyed television programme in Ghana today.
Gospel New Star features regularly on the very popular Light Television(LTV) network nationwide
And on radio vision1- FM in Accra and Light FM Kumasi,. It is currently in its 5th season, the first four having
been held annually from`2012 to 2016.
Prizes for the singing competition have been spectacular, ranging from a vehicle to a mind-blowing three
bedroom apartment for the ultimate winner, unprecedendent in the annals of music-based competitions in
Ghana and possibly the rest of Africa.
The visionary behind this keenly contested entertainment show is His Honour Dr. Kwame Kyei, CEO of Unity
Group of companies comprising unity oil, Light Television, Vision one FM, Sports Hotel and Nation Services.
Currently also as the chairman of Asante Kotoko football Sports Club.
Working tirelessly to ensure realization of the vision and success of the mission is the creative industry
practioner Carlos Sakyi, Executive coordinator of the show and also the General manager for Light Television
Ghana.

4. OUR AUDIENCE
• PRIMARY AUDIENCE:(CHRISTIANS), Christianity is the largest religion in Ghana, with approximately
71.2% of the country's population being member of various Christian denominations up to date.
• Since the main vision of light TV GOSPEL NEW STAR is to portray the love and live of CHRIST JESUS, it’s
mostly viewed by Christians..
*SECONDARY AUDIENCE : (MUSIC ENTHUSIASTS),This segment falls out of our primary demographic and
may contain people younger than 18 or older than 30..
They love music of different genres, and love watching music –oriented shows, while Gospel new star does not
pander directly to them, they make up our voting audience.
• GENERAL PUBLIC: In the end, the talent we find must vie for the attention and acceptance of the general
public.. We want our talent to be more than one-hit wonders. We want them to be long- standing super
stars.

5. ELIGIBILITY FOR POTENTIAL CONTESTANTS
*A contestant must be a Christian
*A contestant must fellowship with a local church
*A contestant must be found of sound mind.
*A contestant must be well mannered and exhibit Christian values.
*To participate, you are required to purchase a form, fill in the required details and submit to the appropriate
authorities at the unity house building at Achimota-st.Johns in Accra .
*Any other relevant regulation will be communicated to contestants as and when deemed necessary.
*NB: There is no age limit, but minors must be accompanied by parents/guardians
*Contesting is not limited to any country, it is open to all nation of the world.
*The competition is however held within the territory of the republic of Ghana.

6. MECHANICS
GOSPEL NEW STAR, runs in several distinct stages
A call to Audition: At this stage pre-selected contestants are given the
opportunity to perform before a private panel of judges who are also
stakeholder of the creative, music and performance art industry.
Red and green cards are used by the judges to determine weather a
contestant is selected or evicted for the next stage, as well known red
means stop, green means go in traffic, so are satisfying contestants
given green cards to be promoted to the next stage of the program
while red is always used for the eviction of contestants.
Contestants go through vivid training, preparation and rehearsals
before coming to perform live on stage at the presence of both
audience and and the panel of judges. Duration(time limit) for the
Gospel new star mostly last for about six months.
Carlos Sakyi(principal Judge), Fred Kyei-Mensah, Opoku-Mensah and
Rev. Mensah Bonsu are the main judges for the program.

7. GOSPEL NEW STAR FINALS
Much words cannot express the finals season of the GOSPEL
NEW STAR competition, even though contestants compete
against themselves with all their might and strength, the
chance of one winning or losing is being determined by both
the panel of judges and passionate audience.
Audience choose their preferred contestants to win by voting
via SMS. Both the judges and the audience share some
percentage responsibilities of deciding the fate of a contestant
in winning or losing. Judges share 60% of the vote by
evaluating the live performances of contestants while
passionate audience share 40% by voting.
(note: this is why is good for a contestant to belong to a
church, i.e. The church as a body spends money collectively
to vote for their preferred contestants as well as the
individual families.). Now based on 60% judges 'marks and
40% consumer voting, first, second, and third places are
announced, and celebration begins.

8. THE PRIZES
As is been said maximum effort certainly earns, great
prizes are awarded to Gospel New star contestants
who gave out their all for the competition.
At the season4 of the Gospel New star the little girl
Rebecca Mensah was selected as the 1st runner due to
the result of the judges discretion and also SMS voting
by consumers and audience. A brand new Daewoo
Matiz was the car awarded to her.
Gospel New star season5 is going to be excellent,
more exciting and sensational, contestants are going
to receive grander prizes.
THE PRIZES.
!st prize
2ND Prize
Cars, houses, mobile phones,
television sets, refrigerators and
more prizes were awarded to
the contestants who did their best
according to the 60% Ruling of the
panel of judges and the 40%
percent consumer voting .

9. AMPLIFICATION
• Amplification is necessary to create awareness and
encourage participation in the competition, both from
contestants and viewers/voters.
• Below-the line support:
posters and fliers to be put up and distributed every
where necessary.
Digital media support:
paid promoted posts to create awareness,
contestant applications drive traffic to our online video.
Most importantly, to encourage voting.
#GOSPEL NEW STAR SEASON5 to create
conversation and engagement online about the competition.
live posting images of every event to create
more excitement about the competition, and keep our target
up to date on every single thing happening.
Media
Partners:
Digital Media
Support:

10. IMPORTANCES OF SPONSORING GOSPEL NEW STAR(5)
#Gospel New Star, gives your brand a direct access to about 19’936000 viewers both on our Light TV screen
and our radio stations. (Vision1-93.5 FM, Light 94.9 FM Kumasi, Wisdom 106.3 FM etc.). Since is a Gospel
music reality show is mostly viewed by Christians and other stake holders, Christianity is the largest religion
in Ghana, with approximately 71.2% of the country's population being member of various Christian
denominations up to date.
# To help transform the careers of aspiring and practicing gospel artist into an internationally recognized
brand. This will surely elevate the Ghanaian gospel music brand both in revenue and artist publicity.
#Product vending, your brand gets direct access for the sales of its goods and services to the general public
and the audiences of Gospel New Star at the event ground.
#Thinkbox research shows that fans of a show are more likely to have a deeper emotional relationship with a
sponsoring brand than less dedicated viewers(Thinkbox is the marketing body for commercial TV in the UK).
According to the study, sponsorship has a greater impact on the emotional/implicit part of the mind than the
rational/conscious mind. This then makes sponsorship more memorable and brands more famous. More
importantly, studies shows sponsoring a fans favorite show increases purchase intent. According to Thinkbox
research, intent to purchase can be up to 9% higher for ‘fans’ of a programme than for the normal viewer (the
average increase across the sample was 4%).
#Sponsoring Gospel New star gives your brand direct association, emotional insight, value for money, and
brand recall to the targeted groups, audiences and the general public.

11. BENEFITS
• PLATINUM SPONSOR:
• Must sponsor at least 75% of the
total budget and this entitled
sponsor to; (GHC 60’000)
• Brand attachment to the
program
• Opportunity for product vending
• Hoisting of company’s flag at the
Event grounds.
• Brand logo on our banner
• Back drop banner will bear your
brand logo
• Newspaper advertisement.
• Advert on our giant screen
during the entertainment show.
GOLD SPONSOR:
Must sponsor at least 50% of the
total budget and this entitled
sponsor to: (GHC 40’000)
 Opportunity for product
vending.
 Hoisting of company’s flag at
the Event grounds.
 Brand logo on our banner
 Newspaper advertisement.
 Advert on our giant screen
during the entertainment show.
SILVER SPONSOR:
Must sponsor at least 50% of
the total budget and this
entitled sponsor to:(GHC
25’000)
 Opportunity for product
vending
 Display of brand logo on
the screen during
broadcast of the program
 Hoisting of company’s
flag at the Event grounds.
 Brand logo on our banner

12. THANK YOU
• We shall be greatly pleased to have your esteemed brand on our
GOSPEL NEW STAR SEASON (V) SPONSORSHIP packages.
• Please call the under-listed numbers for further clarification.
• Thank you very much for your time and consideration.
• Sincerely
• Head, LIGHT TV, Ghana.
• Contact Nos- 0557034777/0574125595.