Recommended
Recommended
More Related Content
More from AugmentedWorldExpo
More from AugmentedWorldExpo (20)
Recently uploaded
Recently uploaded (20)
Kalpana Berman (Intel) Immersive Experiences in Sports & Shopping
- 1. DIGITIZATION AND IMMERSION IN SPORTS Kalpana Berman #AWE2016
- 2. digitization The biggest change in sports since television
- 3. IMMERSION Engagement Enable Natural interactions Heighten the sensory experience Across different modes Capture Create & Analyze Consume
- 4. Intel Confidential 4 CAPTURE BODIES OBJECTS SPACES EVENTS SENSORS | STANDARIZATION
- 5. Intel Confidential 5 CREATE & ANALYZE PROCESS 3D MODE ANALYZE ENCODE DISTRIBUTE HPC OPTIMIZATION, MACHINE LEARNING
- 6. Intel Confidential 6 CONSUME 3D Models Relive or watch a game in whatever angle you choose. Mixed Reality View the info you want while watching a game- at home or in the stadium HMD Feel like you’re part of the game
- 8. 8 BACKUP
- 9. 9 THANK YOU
- 10. AWE Immersive Sports & Shopping • Intro on world is changing and Intel is investing. Cite sports and shopping as an example • Why: User needs, $$#s • What: Intel’s efforts in capturing, rendering and interactions for both sports and shopping (hardware optimization on server, client,replay, standards, partnerships, etc) • Show vision of experience in shopping and sports, and importance of End user first approach
- 11. • Main message: – We are in a new era of being able to view and interact with experiences in way we haven’t before to either assist them or immerse them in experiences they wouldn’t have access to from wherever they are. – As we know there is high level of process: Capture, Render, Interact -Intel is investing in all 3 and in a new way by putting end users first, and I want to talk about two specific examples: sports and shopping
- 12. • So why sports and shopping? • We took a look at what people do every day with or without PCs, and of course that breaks down into things like home maintenance, connecting with people, watching medai/entertainment, shopping, cooking, working, etc. • Quote the industry # for sports and shopping here and user needs
- 13. What are we doing? • On the capture side, we have invested quite heavily with either partners or acquisitions; – Replay for sports capture content – Realsense for capturing of bodies and objects with ISVs – We’ve started a standards body for clothes and bodies • Our servers and clients have a big play in the digitization & rendering of the content • Our client hardware helps users view the content with real time latencies and high visual quality.
- 14. • The above doesn’t matter unless you put it for something useful: – Ability for people to shop for clothes with right fit/size/style online – Abbility for people to experience sports not only as if they were there, but in a completely new way • Show digitized jeans • Show sports • Any way to do a demo? Show holographic video of sports?
- 15. Call to action • Developers user our hardware and sdk
Editor's Notes
- https://www.youtube.com/watch?v=HvYj3_VmW6I http://www.nba.com/video/channels/playoffs/westseries7/2016/05/19/0041500311-okc-gsw-gm2-intel-v2.nba/ So a few of youmight be asking why sports…first of all there are roughly 170M sport sfan in the US and it’s currently about a $40B industry making it the biggest media genre….about 65% of fans consume sports content online and the majority of them doing it via a PC. We also think there are some glaring trends like the shift in distribtion channels and the rise of new technologies. More importantly though we think users are ready for changes. Fans want a personalized more immersive experience where THEY have choice and control to engage with their favorite sport, teams, and players. Leagues and broadcasters want to more deeply engage fans, make more revenues, and differentiate themsleves… We think the sports market is ready for a transformation.
- Now at Intel we when we talk about making something more immersive we talk about several different facets. In general we classify immersive experiences as experiences where you are deeply engaged in content as if you were there…And we qualify it in two vectors -> expanding what you see, hear, feel, smell or and then by extension how you interact with these new iexperiences. Another relevant aspect we constantly push is these immersive expeirences can exist across a range of form factors and modes. Unilke companies out there, we are not focused solely on VR, but on enabling these experiences across any scenario with varinyg levels of immersion. Immersion – across form factors; increase the way you interact,increase the way you sense: see hear feel
- Some of the things going on in common with all immersive experiences There is a need to capture real information and translate that into the digital world: whether that’s clothes, people’s measurements, how fast an athelte is running, your living room, or live sports event. So Intel has invested in technology like realsense that can meausre objects,scan bodies, or to be specific with sports - technologies like Replay where cameras are inserted in stadiums,and chips like curie where we can measure and analyze real time player data. We are also investing in standardization bodies In the case of fashion we created a committee to standardizebodies, clothes, and the fusion of it, so we have smooth interopability and scale across the ecosystem.
- After you capture the data we need to digitize it and analyize it in a way that’s useful to the user. For sports that menas reconstructing the entire field on it into 3d world in voxels, encoding it, and distributing. it will change everything about the way fans watch sports….We have a team of User experience experts that are studyig everything fro the latency required to the visual quality and our we believe that things like m achine learning help pick out the correct optimizing our process power will help achieve something ont only delightful but useful to the user We bought Replay because we have a vision of putting our processing power in to transform how this technology works. In a few years, this technology will be unrecognizable and. It is unique - Our technology doesn’t just use lots of cameras to show you a few more angles. This is actually a new way of filming. It reconstructs the entire field and everything on it into 3D voxels. This is unique We are going to put processing power into it You will not believe what it will look like
- http://www.nba.com/video/channels/playoffs/westseries7/2016/05/19/0041500311-okc-gsw-gm2-intel-v2.nba/ Finally there is how you consume that content. One of the key facets of immerion is how you interact in a smooth, natural way. Our uX teams have studied lwhat the best way to interact with sports are, the visual quality of th esports, how responsive the system has…All so we can enable not only a delightful expeirence, but something useful! So we are working with partners and our engineers to build hardware capabilities to optimize these expeirences as much possible.
- The way people experience sports is changing and the shift is accelerating. Today the marketplace is full of experimentation. Have you tried a set of VR goggles? The concept is cool, but to bring that technology to the polished level demanded by fans requires intense compute. That’s where we come in. We want to put our assets to work with you.
- User Centric process -> New technologies to make that experience real/quality