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AWE USA 2019: Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox

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A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.

AWE USA 2019: Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox
Michael Ivins | Boston Red Sox
Jason Yim | Trigger Global
Devon Fox | PGA TOUR

Panelists will discuss the unique challenges and opportunities of XR facing sports institutions with deep traditions and history, such as the PGA Tour and the Boston Red Sox. Topics will cover technology, audience targeting and the often-under-appreciated elements of education and deployment for legacy brands.

https://awexr.com

Published in: Technology
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AWE USA 2019: Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox

  1. 1. Implementing XR with Legacy Sports Brands DEVON FOX Director, Digital Platform Innovation DevonFox@PGATOURhq.co m @devonrfox JASON YIM CEO jason@triggerglobal.c om @triggerglobal MICHAEL IVINS Marketing Producer mivins@redsox.com @michael_ivins
  2. 2. The New Playbook | MIXED REALITY in Sports [ ] BroadcastSocial AR AppWebAR LBEApp Module Mixed Reality Options HMD
  3. 3. The New Playbook | MIXED REALITY in Sports Technology
  4. 4. The New Playbook | MIXED REALITY in Sports Audience
  5. 5. The New Playbook | MIXED REALITY in Sports Education/Deployment
  6. 6. The New Playbook | MIXED REALITY in Sports Q&A
  7. 7. Implementing XR with Legacy Sports Brands DEVON FOX Director, Digital Platform Innovation DevonFox@PGATOURhq.co m @devonrfox JASON YIM CEO jason@triggerglobal.c om @triggerglobal MICHAEL IVINS Marketing Producer mivins@redsox.com @michael_ivins

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