A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
AWE USA 2019: Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox
Michael Ivins | Boston Red Sox
Jason Yim | Trigger Global
Devon Fox | PGA TOUR
Panelists will discuss the unique challenges and opportunities of XR facing sports institutions with deep traditions and history, such as the PGA Tour and the Boston Red Sox. Topics will cover technology, audience targeting and the often-under-appreciated elements of education and deployment for legacy brands.