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International Marketing Channel
TC/IS/2011/MS/144
International Marketing
MMT-000
Department of Business and Management st...
Channel of distribution
What is meaning of Distribution Channel ?
Process Of Distribution
Physical
Handling
and distribution
Passage
of
Ownership
Buying & selling
negotiation
Between
Produ...
Channels Of Distribution Structure
Import – Oriented Distribution Structure
Japanese Distribution Structure
Traditional...
Import-Oriented Distribution Structure
 Developing countries depend on import
manufactured goods.
 Importer controls a f...
Import-Oriented Distribution Structure
There in china ,but they aren’t
Peking ducks. The birds are for
sale in Guangzhou’s...
Japanese Distribution Structure
Four distinguishing features
High density of middlemen
Channel control
Business philos...
High Density of Middlemen
Groceries and bakers
94.7%
Japan
U.S
Supermarket, discount
food stores
59.1%
35.7%
Small stores ...
High Density of Middlemen
Channel Control
Inventory Financing
Cumulative rebates
Merchandise returns
Promotional Support
Business Philosophy
 Emphasizes loyalty, harmony, and friendship
 Supports long-term dealer-supplier relationships
 The...
Distribution Patterns
Distribution patterns are always evolving and new patterns are
developing and marketing channels are...
Retail Patterns
 Retail Size Patterns
 Direct Marketing
 Resistance to Change
 Alternative Middleman Choices
Government middleman
International Channel of Distribution alternatives
Home country middleman
Foreign country middleman
Factor affecting choice of channel
1. Cost
2. Capital Requirements
3. Control
4. C overage
5. C haracter
6. C ontinuity e
...
International Marketing Channel
International Marketing Channel
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International Marketing Channel

International Marketing

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International Marketing Channel

  1. 1. International Marketing Channel TC/IS/2011/MS/144 International Marketing MMT-000 Department of Business and Management studies Faculty of Communication and Business studies Trincomalee Campus –Eastern University
  2. 2. Channel of distribution What is meaning of Distribution Channel ?
  3. 3. Process Of Distribution Physical Handling and distribution Passage of Ownership Buying & selling negotiation Between Producer &middleman Buying & selling negotiation Between Middleman & Customer
  4. 4. Channels Of Distribution Structure Import – Oriented Distribution Structure Japanese Distribution Structure Traditional to modern channel Structure
  5. 5. Import-Oriented Distribution Structure  Developing countries depend on import manufactured goods.  Importer controls a fixed supply of good  Demand exceeds supply  Limited supply create high price  The customer seeks the supply from a limited number of middlemen Limited supply Lot of middleman High price High Demand
  6. 6. Import-Oriented Distribution Structure There in china ,but they aren’t Peking ducks. The birds are for sale in Guangzhou’s free market, the first farmers’ market to be opened in china after the cultural revolution.  This market was the place where free enterprise found its rebirth. Every kind of food is for sale here.
  7. 7. Japanese Distribution Structure Four distinguishing features High density of middlemen Channel control Business philosophy Large Scale retail store law Changes in structure
  8. 8. High Density of Middlemen Groceries and bakers 94.7% Japan U.S Supermarket, discount food stores 59.1% 35.7% Small stores of retail food sales 1 2 3 Small stores of retail food sales
  9. 9. High Density of Middlemen
  10. 10. Channel Control Inventory Financing Cumulative rebates Merchandise returns Promotional Support
  11. 11. Business Philosophy  Emphasizes loyalty, harmony, and friendship  Supports long-term dealer-supplier relationships  The cost of Japanese consumer goods are among the highest in the world  Japanese law gives the small retailer enormous advantage over the development of larger stores
  12. 12. Distribution Patterns Distribution patterns are always evolving and new patterns are developing and marketing channels are not the same throughout the world. 1. Middlemen Services 2. Product Line Breadth 3. Costs and Margins 4. Channel Length 5. Nonexistent Channels 6. Blocked Channels 7. Stocking 8. Power and Competition
  13. 13. Retail Patterns  Retail Size Patterns  Direct Marketing  Resistance to Change  Alternative Middleman Choices
  14. 14. Government middleman International Channel of Distribution alternatives Home country middleman Foreign country middleman
  15. 15. Factor affecting choice of channel 1. Cost 2. Capital Requirements 3. Control 4. C overage 5. C haracter 6. C ontinuity e Cost

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