Mobile Workshop

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Deck used during a lunch workshop on mobile marketing.

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Mobile Workshop

  1. 1. Lunchshop for Current December 7, 2011 www.atomicmobile.com
  2. 2. Who Is Atomic Mobile? Founded in Jan 2011 We’re a highly enthusiastic group of mobile innovators with an uncommonly deep pool of experience. www.atomicmobile.com
  3. 3. What We Do Mobile Strategy Development Mobile Audience Research Solution Development <ul><li>Mobile Applications (iOS, Android, Web)
  4. 4. Mobile Web (sites, email, landing pages)
  5. 5. Messaging (SMS, MMS, notifications)
  6. 6. 2D barcodes (QR, MS Tag)
  7. 7. Mobile Advertising </li></ul>www.atomicmobile.com
  8. 8. What We Do Cross-channel Integration <ul><li>CRM/back-office/external database integration
  9. 9. Regulatory compliance (MMA, CTIA) </li></ul>www.atomicmobile.com
  10. 10. The State of Mobile 285 million Americans are mobile subscribers 1 – 91% Smartphones 2 : 40% 1 Cellular Telephone Industry Association, 2011 2 Neilsen, September, 2011 www.atomicmobile.com
  11. 11. The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
  12. 12. The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
  13. 13. The Power of Mobile &quot;...the mobile use case is about either urgent need-to-know or impulsive want-to-have data.&quot; - Steve Smith, The Mobile Insider Garrigan Lyman Group www.glg.com vs. m.glg.com Target Stores www.target.com vs. m.target.com www.atomicmobile.com
  14. 14. FAIL: An Opportunity To Learn MLB and SU2C.org – Forgot Mobile Stand Up To Cancer sponsored the opening game of the MLB World Series. <ul><li>30-second ads
  15. 15. Player interviews
  16. 16. Display ads behind home plate
  17. 17. Audio sponsorship </li></ul>www.atomicmobile.com
  18. 18. FAIL: An Opportunity To Learn Paramount Pictures - Super 8 - multi-media disaster A mobile web site including movie trailer and SMS opt-in. http://super8.mtiny.mobi www.atomicmobile.com
  19. 19. WIN: What It Takes Target – Helping light up the Holidays QR code and SMS CTA on in-aisle display. www.atomicmobile.com
  20. 20. WIN: What It Takes Target – Helping light up the Holidays Mobile micro-site: www.atomicmobile.com
  21. 21. Mobile Discovery vs Content <ul>Content </ul><ul>Discovery </ul><ul>Application </ul><ul>Mobile Web </ul><ul>SMS </ul><ul>SMS </ul><ul>QR Code </ul><ul>Advertising </ul><ul>NFC </ul><ul>Mobile Web </ul>www.atomicmobile.com
  22. 22. When to Engage Atomic Anytime. (we know 83% of you sleep with your phone*) *source: Pew Research Contact: Kelly McIvor [email_address] Text KELLY to or call 206.673.2749 www.atomicmobile.com
  23. 23. Thank You! www.atomicmobile.com
  24. 24. Weather Demo Text WEATHER to 206.673.2747 www.atomicmobile.com

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