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Athens Choice - Branding definition Slideshow 2


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Branding Definition // Athens Choice

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Athens Choice - Branding definition Slideshow 2

  2. 2. BRAND NAME-BRANDING DEFINITION  The process of creating a particular product or a characteristic that serves to identify a particular product.  Brand is the name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers and it is used in business, marketing and advertising.  In general, brand is the main feature that identifies your product on consumer’s mind.
  3. 3. BRAND ELEMENTS  Memorability  Meaningfulness  Likability  Transferability  Adaptability  Protectability
  4. 4. NATION BRANDING/CITY BRANDING  Nation branding aims to measure, build and manage the reputation of countries (closely related to city branding).  Nation branding is still a developing field in which scholars continue their search for a unified theoretical framework. Many governments have resource dedicated to Nation Branding.  Their aim is to improve their country's standing, as the image and reputation of a nation can dramatically influence its success in attracting tourism receipts and investment capital in exports in attracting a talented and creative workforce and in its cultural and political influence in the world.