Startup Weekend Nantes #2 - Speech d'Olivier Desmoulin (SuperMarmitte)

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Olivier Desmoulin (SuperMarmitte) en flash conf lors de la deuxième édition du Startup Weekend Nantes.

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Startup Weekend Nantes #2 - Speech d'Olivier Desmoulin (SuperMarmitte)

  1. 1. « A good plan, executednow, isbetterthan a perfect plan nextweek »<br />About : <br />- Fastlaunch - ongoingmarketstudies- iterativedevelopment<br />
  2. 2. 9 monthsago, wehad a new ideathatlookednice<br />Welauncheditat #swpa 2<br />
  3. 3. The idea<br />
  4. 4. The idea<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. How to go fromthisidea to a real and successfullproject ?<br />
  11. 11. Wehad :<br />- no money<br />- few time<br />- no knowledge of the market<br />
  12. 12. And the feeling that to succeed we would have to find a smart balance between three potentially contradictive directions<br />USER<br />ADVERTISER<br />COMPANY<br />
  13. 13. A good way to take in consideration these 3 groups of priorities can be using iterative development process.<br />DEFINITION<br />Each iteration is based on 3 phases : <br /><ul><li> Examination
  14. 14. Definition
  15. 15. Creation</li></ul>EXAMINATION<br />CREATION<br />
  16. 16. After each iteration, a Minimum Viable Product is released<br />Each release is an opportunity to get users’ feedback and redefine focus for next iteration<br />DEFINITION<br />EXAMINATION<br />CREATION<br />A « rendez-vous » withourmarket<br />UX Research<br />Step 1<br />Step 1<br />Step n<br />…<br />
  17. 17. DEFINITION<br />Agile development<br />EXAMINATION<br />CREATION<br />UX Research<br />Step 1<br />Step 1<br />Step n<br />…<br />
  18. 18. UX Research<br />Who they are ?<br />
  19. 19. UX Research<br />Their values<br />Users interviews<br /> User Profiling<br />Contextual Inquiry<br /> Card sorting<br /> Direct Observation<br />Guerilla Research<br /> Focus Groups<br />Usability Tests<br /> Analytics<br />Their Mental models<br />Their needs<br />Theirweb<br />uses<br />Their behaviors<br />Their habits<br />
  20. 20. An online strategy to have multiple communication canal with the community<br />
  21. 21. An offline presence, during real eventsweorganize or participate<br />
  22. 22. Des chefs de quartiers<br />Descook’innovators<br />
  23. 23. Maybeit’s not the perfect plan, but itenables us to fastly :<br />- buildourproduct<br />- buildourcommunity<br />- buildour business<br />Minimizing the risks to miss ourmarket<br />
  24. 24. @super_marmite<br />@odesmoulin<br />And if youwant to taste my Confit de Canard, come to paris ;)<br />www.super-marmite.com<br />

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