Background on Big Analytics 2012            survey data• This data is from registrants for the Big Analytics  2012 events•...
Who is Talking about Big Analytics in        Your Organization?70%60%50%40%30%20%10%0%      CEO   CFO   CIO   CMO   Custom...
Who is Talking about Big Analytics in        Your Organization?80%70%            Boston60%         San Francisco          ...
Who is Talking about Big Analytics in        Your Organization?70%60%             Business Track50%             Technical ...
Where is Big Data Analytics in Your Company?70%60%50%40%30%20%10%0%      Customer Interactions -   Product Data   Digital ...
Where is Big Data Analytics in Your Company?80%70%                                                                        ...
Where is Big Data Analytics in Your Company?? 80% 70%                                                                     ...
What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% 70% 60% 50% 40% 30% 20% 10%  0%    ...
What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80%                                    ...
What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% 70%                                ...
What are Your Biggest Challenges in       Analyzing Big Data?70%60%50%40%30%20%10%0%      Data complexity   Data volumes  ...
What are Your Biggest Challenges in       Analyzing Big Data?70%                                                          ...
What are Your Biggest Challenges in       Analyzing Big Data?70%                                                          ...
Big Analytics 2012 Event Survey Data
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Big Analytics 2012 Event Survey Data

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This data is from registrants for the Big Analytics 2012 events. The survey asked participants to classify themselves as “business” or “IT”.
Survey details:
Number of survey respondents and date -
San Francisco (April) = 507
Boston (May)= 322
Chicago (June) = 441
New York (Dec) = 894
TOTAL = 2164

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Big Analytics 2012 Event Survey Data

  1. 1. Background on Big Analytics 2012 survey data• This data is from registrants for the Big Analytics 2012 events• The survey asked participants to classify themselves as “business” or “IT”• # of survey respondents and date – San Francisco (April) = 507 – Boston (May)= 322 – Chicago (June) = 441 – New York (Dec) = 894 – TOTAL = 2164
  2. 2. Who is Talking about Big Analytics in Your Organization?70%60%50%40%30%20%10%0% CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing Care All registrants aggregated
  3. 3. Who is Talking about Big Analytics in Your Organization?80%70% Boston60% San Francisco Chicago50% New York40%30%20%10%0% CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing Care
  4. 4. Who is Talking about Big Analytics in Your Organization?70%60% Business Track50% Technical Track40%30%20%10%0% CEO CFO CIO CMO Customer E-Commerce IT Just me Marketing Care
  5. 5. Where is Big Data Analytics in Your Company?70%60%50%40%30%20%10%0% Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other Web/Social/Mobile Marketing All registrants aggregated
  6. 6. Where is Big Data Analytics in Your Company?80%70% Boston60% San Francisco Chicago50% New York40%30%20%10%0% Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other Web/Social/Mobile Marketing
  7. 7. Where is Big Data Analytics in Your Company?? 80% 70% Business Track 60% Technical Track 50% 40% 30% 20% 10% 0% Customer Interactions - Product Data Digital Advertising and Machine/Sensor Data Other Web/Social/Mobile Marketing
  8. 8. What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% 70% 60% 50% 40% 30% 20% 10% 0% Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and science optimization relationship analysis prevention All registrants aggregated
  9. 9. What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% Boston 70% San Francisco 60% Chicago New York 50% 40% 30% 20% 10% 0% Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and science optimization relationship analysis prevention
  10. 10. What are the Greatest Big AnalyticsApplication Opportunities for Businesses Today? 80% 70% Business Track 60% Technical Track 50% 40% 30% 20% 10% 0% Data discovery or data Digital marketing Social network and Machine data analytics Fraud detection and science optimization relationship analysis prevention
  11. 11. What are Your Biggest Challenges in Analyzing Big Data?70%60%50%40%30%20%10%0% Data complexity Data volumes Performance Skills Data velocity Cost All registrants aggregated
  12. 12. What are Your Biggest Challenges in Analyzing Big Data?70% Boston San Francisco60% Chicago New York50%40%30%20%10%0% Data complexity Data volumes Performance Skills Data velocity Cost
  13. 13. What are Your Biggest Challenges in Analyzing Big Data?70% Business Track60% Technical Track50%40%30%20%10%0% Data complexity Data volumes Performance Skills Data velocity Cost

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