Social Media: 0-60


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One of Astek's original presentations on using and ramping up social media practices for your business!

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Social Media: 0-60

  1. 1. 0 - 60 Social Media<br />
  2. 2. Viral Growth – Creating the Petri Dish <br />Provide value or entertainment<br />Funny or Freaky<br />Something surprising they couldn’t find out any other way<br />Something free (that isn’t normally)<br />Make it easy to spread<br />Email<br />Twitter<br />Facebook<br />
  3. 3. What is Facebook?<br />The largest social networking site<br />Over 300 Million Users<br />Web-based<br />Allows users to connect with other members by public and private messages, photos, chat, games, etc.<br />
  4. 4. What do my customers do on Facebook?<br />Talk about themselves and read about “Friends”<br />Change “Status Updates”<br />Check the “News Feed”<br />Post on “Walls”<br />Send “Private Massages”<br />Post “Links”<br />Post photos and “Tag” their friends in them<br />
  5. 5. Take quizzes and surveys<br />Watch vides and post them to their profiles<br />Create and RSVP to “Events”<br />Create and join “Groups”<br />What do my customers do on Facebook? Cont.<br />
  6. 6. What can I do on Facebook as a company?<br />Create a “Page” or Group for a company<br />Only people can create a profile<br />Post Photos<br />Post Status Updates<br />Create Events<br />Send “Updates”<br />Look at statistics of page – “Insights”<br />
  7. 7. What can a company NOT do on Facebook?<br />Create a profile<br />Request to be someone’s friend<br />Send a message to someone who is NOT a fan of their page<br />
  8. 8. So How Do We Gain Fans?<br />Invite your friends and ask them to share your fan page<br />This means you need to build up your personal network<br />Send an email to your existing customers<br /> Typically with an incentive to become a fan<br />Include a link on your Web site<br />Include links from your other social media accounts<br />Advertise through Facebook<br />Optimize your search options<br />
  9. 9. Now What?<br />Post a few times a week to a few times a day<br />Respond promptly when fans interact with your page<br />
  10. 10. What do we post?<br />Ideal Facebook posts are items people will interact with:<br />Contests<br />Events<br />Photos – Especially on Events<br />Video<br />Get people talking about you<br />When someone else talks about you or interact with your page, all of their friends see what they said.<br />Post regular status updates<br />Import a blog<br />Should be no more than 50% of your content<br />
  11. 11. What is Twitter?<br />“Microblogging” Service<br />140 Character Limit<br />More than 6 Million Users<br />Web-based but many regular uses Tweet from mobile phone, desktop or some other tool<br />
  12. 12. Why do my customers use Twitter?<br />To “follow” friends and relatives<br />To follow individuals and organizations whom they find interesting/informative/entertaining<br />To “tweet” information to their followers<br />Very personal<br />Of general interest<br />Related to their industry<br />Related to a specific event or project<br />
  13. 13. What do all these new words mean?<br />“Retweet”<br />Tweet @ (Tweet “at”)<br /># (“Hash” tag)<br />Shortening “URL” Services<br />Bitly<br />tinyURL<br />twurl<br /><br /><br />
  14. 14. What can I do on Twitter as a company?<br />Same thing as a person can<br />Twitter may be adding a paid upgrade for companies soon with<br />Certified account name<br />Metrics<br />
  15. 15. How do I gain followers? <br />Following others for “follow backs”<br />Restrictions for follow numbers<br />Finding people worthy of following<br />Promote through email<br />Promote on Web site and on Social Media<br />Get Retweeted – say something worth repeating<br />Create a contest with a really good give away<br />Tweet @BigNamePerson<br />
  16. 16. Now What?<br />Ideally you’ll have at least a few Tweets a day<br />It’s acceptable for a company to have multiple authors on their Twitter account though they should share a “voice”<br />There are tools that can be used to set up many tweets to be posted at a later time<br />
  17. 17. What should I Tweet?<br />Ideal Twitter content is short and timely<br />Current events<br />Day-of promotions<br />Quick tips<br />Links to relevant articles<br />Give valuable information<br />Share opinions/insights when you share a link<br />Avoid importing just a feed of something else<br />
  18. 18. Tools<br />Twitter Hawk<br />Objective Marketer<br />HootSuite<br />Co-Tweet<br />TweetMeme<br />
  19. 19. Goldstar Events<br />Who: Goldstar sells last-minute discount tickets for theatre, concerts and events.  Profit Model: Ticket processing fees.<br />Emails highly targeted by geography, and event type<br />Emails and Web site are optimized for sharing on Facebook et al.<br />Uses Facebook Connect<br />
  20. 20. Goldstar Events - Targeted Emails<br />
  21. 21. Goldstar Events - Easy to Share<br />
  22. 22. Thrillist<br />Who: Thrillist daily emails and corresponding Web site features "your city's finest new food, drinks, gear, travel, and entertainment."  <br />Profit Model:  Ads & Purchased "Allied" eBlasts.  $5-$10 Mil estimated annual rev.<br />Excellent share-by-email feature<br />Easy to use<br />Attractive emails<br />Witty enough to earn viral sharing<br />Uses Facebook to share event photos<br />
  23. 23. Craft Magazine <br />Who: The Craft Blog features dozens of articles a day about projects, artists and how-to instructions.  <br />Profit Model: Advertising and Sales of the related Craft Magazine.<br /> <br />Twittering craft tips <br />More than just broadcasting<br />Interacting, reading and responding<br />Flicker “Round-Up” of readers work<br />Featured in a weekly post<br />Readers participate for a chance at wider exposure<br />Facebook blog feed <br />Allows users to easily share enjoyable articles with their friends.<br />