See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement highlights, and analytics.
Case Study: Conference Management & Support With Twitter
2011 SIPA Conference Twitter Activity: 6/5/2011 – 6/7/2011<br />Rachel Yeomans<br />Marketing Director | Social Media<br />Astek Consulting<br />
Overview<br />The Specialized Information Publishers Association (SIPA) hired Astek to host its Twitter presence during its 2011 conference and trade show in Washington D.C.<br />Astek performed the following services:<br />Created and moderated content during the three-day conference beginning 30 minutes before the daily keynote and ending one hour after the final session<br />Created #SIPA2011 and separate hashtags per conference session<br />Organized and messaged an iPad giveaway to a randomly-selected winner who used #SIPA2011 in tweets<br />Delivered in-depth analytics each day with an over-arching analytic overview & summary following the conclusion of the conference<br />
Overview<br />Included in this presentation: <br />Data from hashtags used in selected one-off sessions<br />Engagement summary & highlights<br />Overall analytics and for the conference & for @SIPAOnline<br />Conclusion & results<br />
Conclusion & Results<br />Twitter engagement exponentially increased from the beginning of the conference through to the end<br />Conference attendees began to address @SIPAOnline and #SIPA2011 when asking questions or voicing feedback/complaints showcasing a real-time customer support experience for attendees<br />Allowed those who weren’t attending the conference to engage with those who were in attendance<br />
Conclusion & Results<br />Separate hashtags per session allowed those who weren’t at that session to communicate on that topic through a controlled forum<br />Created the ability to supply reports that showed information, conversation, and feedback through the real-time tweets that can be referenced for future use<br />Showcased that a small- to mid-sized Twitter user population can create a very large reach through the Twitter platform<br />