Better Blogging with SEO: How To Get Your Blog Found


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From the June 2013 Astek Academy Think-n-Drink, our Sr. Community Manager John Armstrong's (@johnequatro) handout to attendees that tells bloggers how to use SEO to help readers find their work online. Use this easy To-Do list to rank higher in search results and create better content.

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Better Blogging with SEO: How To Get Your Blog Found

  1. 1. The Science of Blogging SEOAn Astek Academy To-Do ListKeywords• Use the Bing/Google Adwords Keyword Tools to find keyword (KW) phrases for your post. Use thosewith high volume, low competition that your target audience will use to find you.• Know that different topics will attract a different audience.• Use KWs in H1 and H2 tags (headline fonts) for increased SEO.• Place KW phrases in the URL and Page Title.• Use KW phrases in the first paragraph and throughout your post that feel natural for the reader.• Make sure that when you use a KW phrase it never seems forced or arbitrary. Search engines willpenalize you for “over-optimizing” or “keyword-stuffing.” Besides, it can be alienating to readers.• The “keyword” field in older Wordpress versions is useless.• Use KWs in the Alt-image Tag when inserting images.• When inserting links, put the hyperlink on the keywords (that’s called the anchor text).Formatting• Style choices can help readability (bullets, sub-headings) - Search engines need help to scan faster.• Avoid large images. Use JPGs for smaller sizes. Search engines dislike long load-times.• Link to relevant blog posts. Google gives a small SEO boost to linked content, even if done internally.• Length does NOT matter to SEO. Quality content matters. Substantial posts that are valuable to areader will be read, referenced, linked to and shared. That is the whole point of your blog.Title and Meta Description• Make sure your page title is:o Direct, succinct and attention-gettingo Descriptive of the contento KW-rich. It’s slightly more effective for SEO to place the KWs earlier in the titleo Avoid generic phrases or titles, e.g. “A Word to the Wise”• Write a unique meta description for the post to promote content sharing. Otherwise, social platformsand Google will pull the content from elsewhere on the site when users share your content.• Note that meta descriptions are NOT used for Search SEO.• Use the page title (and thus relevant KWs) in the URL. Remove articles and prepositions to decreaselength and increase search-ability.Categories and Tags• What’s the difference?o Categories are broad groupings within your site, whereas tags denote specific content. Forexample, a food blogger may post a recipe for cake with the categories “dessert” and “baking”and the tags might be “cake,” “frosting,” and “chocolate”• Use categories/tags to make your blog more organized and easier for users to navigate between posts.• Avoid having too many categories/tags. Less is better and makes for easier site searching.• Note that if your category is in the post URL, a KW category name is ideal.• Tags are not used for search engine SEO, but help with the reader experience.Google Authorship• Sign up for Authorship and link your blog to your G+ profile page and vice-versa.Backlinks• Promote your post! search engines place more relevance on posts that are linked to from other sites.Find us at @astekweb – - 312.667.0121