4 Principles of Visual
Presentation Design
The Non-Designer’s Presentation Book: Principles for Effective
Presentation Des...
Contrast
If two items are not exactly the same,
make them different. Really different.
Contract intrigues us because it creates an
...
Repetition
Repeat some aspect of the design
throughout the entire piece.
Repeating elements throughout a slideshow is
what unifies you...
Alignment
Nothing should be placed on
the slide arbitrarily.
Every item should have at least one edge
connected to something else on...
Proximity
Group related items together; physical
closeness implies a relationship.
Information groups help clarify what’s on the
scr...
4 Principles of Visual
Presentation Design
The Non-Designer’s Presentation Book: Principles for Effective
Presentation Des...
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4 principles of visual presentation design

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4 principles of visual presentation design

  1. 1. 4 Principles of Visual Presentation Design The Non-Designer’s Presentation Book: Principles for Effective Presentation Design by Robin Williams
  2. 2. Contrast
  3. 3. If two items are not exactly the same, make them different. Really different. Contract intrigues us because it creates an interest, often it creates a focal point. Contrast is drama, but it’s also a tool for organizing the information on your slides.
  4. 4. Repetition
  5. 5. Repeat some aspect of the design throughout the entire piece. Repeating elements throughout a slideshow is what unifies your entire presentation. This doesn’t mean everything has to look the same — you just need graphic elements that tie everything together.
  6. 6. Alignment
  7. 7. Nothing should be placed on the slide arbitrarily. Every item should have at least one edge connected to something else on the page.
  8. 8. Proximity
  9. 9. Group related items together; physical closeness implies a relationship. Information groups help clarify what’s on the screen. Be careful of the classification.
  10. 10. 4 Principles of Visual Presentation Design The Non-Designer’s Presentation Book: Principles for Effective Presentation Design by Robin Williams

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