How to manage the cultural differences of individual markets. Methods for successful market investigation. Ian Jeal, Global Education Manager of Royal Institution of Chartered Surveyors. www.associationscongress.com

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Global Education Manager
Adapting your standards and qualifications locally
IAN JEAL
Royal Institution of Chartered Surveyors
© Associations Network 2015

2. Adapting standards and
qualifications locally to drive
standards-based membership growth
Ian Jeal
Global Education & Qualification Standards Manager, RICS
Lausanne
May 2015

3. Introduction
• Who we are
• Which markets?
• A changing profession
• Entering a market
• The role of standards and education

4. Confidence through professional standards
RICS is a global professional body.
We promote and enforce the highest professional
qualification and standards in:
• the development and management of land
• real estate
• construction
• infrastructure

5. 123,000 members in 48 countries, 203,000 including students
Where we are...
North Americas, 2,500 Europe 8,200 Russia/CIS 400 North Asia 10,200
Latin America 250 UK 87,000 MEA 3,500 South Asia 900
ASEAN 1,69
Oceania 3,200
8

6. Our approach
Standards
Education &
Training
Regulation
Market
confidence
Recognition

7. Predicting the future…
Source: Koryo Group / Paektusan Architectural
Institute in Pyongyang
Source: Arup “Future of Rail 2050”

8. Source: Oxford Economics, 2013
Size of circle = Change in GDP Intensity = Rate of growth
Economic power shifts East to 2030

9. Data, Information and technology will be used in surprising
ways
A digital revolution

10. The pace of change
► Growing complexity
► Our sector is not viewed as favourably as others
► Major gaps exist on sustainability
► The role and skills needed by the built environment
professional is changing and continue to change further
► Employers are concerned about talent
► Members are concerned about technological change
► Collaboration is increasingly important

11. What does that mean for our profession?
Professional roles are changing

12. Market entry – what do markets need?
What can we offer?
• Calibration and recognition of other professional body
qualifications
• Strategic partnerships
• Strategic recognition:
• UN (sustainability, Global Compact)
• IMF, World Bank (international standards)
• Adoption and recognition through legislation, regulation
and policy by local and national governments
• Accreditation, education and training
• International Standards

13. International Standards
International Property Measurement Standards
One international global standard to measure property.
However, currently there are many different standards to
measuring property space. Depending on where you are in
the world, property measurements will be calculated in
different ways.
This can mean that two identical properties in two different
countries could have very different “measurements”.

14. IPMS: an easy journey?

15. IPMS
International Property Measurement
Standards …the missing link
IFRS
IVS

16. IPMS: what next?
IPMS for:
• Residential property
• Retail property
• Industrial Property
Then….
• International Construction Standards
• International Building Control Standards
• International Surveying Education Standards
• International Ethical Standards
Opportunities for guidance notes, training courses,
conferences, online learning

17. International Education

18. RICS School of the Built Environment
Set up in early 2013, it is India‟s first and only school of built
environment offering specialized education for aspiring
professionals in real estate and construction sectors.
An industry-led academic institution, with support of over 200
employers.
Currently 500+ students across five programmes:
• BBA in Real Estate & Urban Infrastructure
• BBA in Construction Management
• MBA in Real Estate and Urban Infrastructure
• MBA in Construction Project Management
• MBA in Construction Economics and Quantity Surveying

19. Gaining market confidence
Standards
Recognition
Education & Training
Regulation
Market
Confidence

20. Internal and external forces
• Transformation into a truly global organisation
• Flexibility of access
• Brand perception
• Cross-profession strategic partnerships

21. Is it working?
20,000+ membership increase in four years
10% year-on-year growth in some emerging markets
Growth not restricted to membership numbers:
• Online training agreements signed in China and
Dubai
• Online Learning Academy launched 2010: 300
courses; 7,000 members and non-members trained
• 2015 - OLA Brasil, OLA Europe, OLA Middle East
launches

22. Thank you
Questions to consider:
• Why international growth?
• How will „home‟ members react?
• What can you offer?
• Do you have capacity?
• Do you need different skills/capabilities?
• Can you afford to invest?
• Do you want to compete or partner?

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