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Gloria Jeans Coffee Business Report

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Gloria Jeans is one of the largest coffee selling company in Australia, its major competitor in the market is Starbucks coffee. In order to stay competitive and stay ahead of its competitors Gloria Jeans is considering implementing on the adaption of new innovation technology that will result in selling more of its coffee online, as customers will be able to buy their product/coffee while they are on their way to Gloria Jeans.
In implementing such system, this report will highlight some of the basic concerns that the company needs to take into consideration, that comprise of risks, cost consideration and what tools and techniques will be beneficial for the company. The new innovation model for Gloria jeans will be completely new and different and in order to make it successful proper training of staff will be required.

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Gloria Jeans Coffee Business Report

  1. 1. 1 Gloria Jeans Coffee Report By Assignment Studio
  2. 2. 2 Executive Summary Gloria Jeans is one of the largest coffee selling company in Australia, its major competitor in the market is Starbucks coffee. In order to stay competitive and stay ahead of its competitors Gloria Jeans is considering implementing on the adaption of new innovation technology that will result in selling more of its coffee online, as customers will be able to buy their product/coffee while they are on their way to Gloria Jeans. In implementing such system, this report will highlight some of the basic concerns that the company needs to take into consideration, that comprise of risks, cost consideration and what tools and techniques will be beneficial for the company. The new innovation model for Gloria jeans will be completely new and different and in order to make it successful proper training of staff will be required.
  3. 3. 3 Table of Contents Background................................................................................................................................................................................................................4 Implementation of new Innovation............................................................................................................................................................5 Organizational Procedures...............................................................................................................................................................................5 Website Layout and Design..............................................................................................................................................................................6 App Development:................................................................................................................................................................................................6 Considerations for the Future.........................................................................................................................................................................7 Cost Considerations..............................................................................................................................................................................................8 Initial Costs..............................................................................................................................................................................................................8 Cost associated with training and skills development.........................................................................................................................8 Hiring expertise ...............................................................................................................................................................................................8 Assessing existing website accessibility.....................................................................................................................................................8 On-Going Costs.................................................................................................................................................................................................8 Additional development....................................................................................................................................................................................9 Decreasing Costs..............................................................................................................................................................................................9 Incorporating accessibility from the beginning.................................................................................................................................9 RISK MANAGEMENT............................................................................................................................................................................................9 Conclusions and recommendations.........................................................................................................................................................10
  4. 4. 4 Background Gloria Jean’s Coffees is among the privately owned and operated Australian company, the company started its operation in Australia in 1996, Gloria Jean’s Coffees has experienced exponential growth, resulted in becoming the largest specialty coffee retailer and one of the fastest growing franchise organisations in Australia and worldwide. Since January 2005, Gloria Jeans has held the international master franchise brand along with roasting rights globally. The coffee company has more than 881 coffee houses in 39 countries including over 466 in Australia, Gloria Jean’s Coffees sells hand crafted espresso coffee drinks, signature espresso based cold drinks, a range of blended and estate whole bean coffees and specialty teas, along with pastries and coffee accessories.
  5. 5. 5 Implementation of new Innovation For any organization to be effective it needs to focus on the organization's objectives and motivations. Creating the overall value and outcomes of digital innovation are more important for organizations like Gloria Jeans than another, based on its particular situation. For Gloria jeans their objectives and motivations vary as compare to other organizations/competitors in the market mainly because of what they has to offer. A proper customized digital innovation system for Gloria Jeans will be based on completely different content and style, and incorporate different aspects with different emphasis, focused on the core values of Gloria Jeans. Organizational Procedures For companies like Gloria Jeans, specially when operating on global levels involve almost the same amount of managerial and political issues, that ultimately requires the same amount of consideration and coordination from all departments (Desouza, 2009). Innovation for any organization constitutes part of the system that produces it. The overall system is itself 'organization' or 'organizing', along with the ability of an organization like Gloria Jeans to innovate would be a pre-condition for the successful utilization of inventive resources and new technologies.
  6. 6. 6 Website Layout and Design In order to be able to successfully implement the use of digital technology and sell the coffee to its customer over the internet, Gloria Jeans will definitely need a completely new structure of its website (Desouza, 2009). The design and layout of the website will be highly based on what system/technology will be used by the company so that it will be easier for the customers to access and order coffee online. For this particular reason the supply chain needs to be revised to make it more efficient and effective so that customers wont have any issues or complaints, who opt for ordering coffee beans, cocoa and tea from online store of Gloria Jean’s. App Development: To catch up with the growing number of smart phone and tablet buyers, Gloria Jeans also need to develop an application for such market. Majority of the people who visit Gloria Jeans or who will ordering coffee online are mostly in a rush (Desouza, 2009). With the help of digital innovation such as electronic data interchange can prove to be very useful for enhancing the efficiency and effectiveness of Gloria Jean’s supply chain. Through the application of latest digital innovations, the overall wastages and leakages in the supply chain of Gloria Jean’s can be minimized on a large scale. This will eventually result in lowering the overall costs and will provide cost leadership to the coffee chain among its competitors (Skarzynski, P., Gibson, R., 2008). At the same time it can then transfer part of the cost savings to the customers in the form of lower prices, which at present no other competitor, is doing.Real time electronic data interchange can make the collaboration with suppliers and other supply chain partners of Gloria Jean’s in more efficient way. The supply chain can be monitored right up to the stage of delivery at the door of the customers. For such target market, by providing an App will make it easier for them to order their coffee through an application and by the time they’ll reach the store it will be ready to deliver.
  7. 7. 7 Considerations for the Future In majority of the cases it is almost always significantly easier, more effective, and less expensive to incorporate accessibility early in website development or redesign or in the implementation of technological innovation, rather than changing the whole layout later. The overall usability of the new digital innovation the Gloria Jeans is willing to adapt, will have a high impact on its acceptance from the customers. Based on the feedback provided by the customers on the service they get, will eventually lead to the overall improvements in the product quality and its customer service (Skarzynski, P., Gibson, R., 2008). Customers of Gloria Jeans will be encouraged to provide feedback through the newly design website, in stores and through other applications customer will be asked to give their feedback so that the overall service can be improved (Buxton, B, 2009). The new software applications created for the customers will be user friendly and will be marketed and promoted through various marketing mediums, so that more and more customers can access online store of Gloria Jean’s from mobile devices like Apple i-Phone and Samsung Galaxy Tab.Gloria Jeans need to make sure that its staff has the rite skills and knowledge, WHO will work for the company For Gloria Jeans it is important to develop and update guidelines, standards and other technical information.In order to be able to promote the development and training of educational material and encourage the staff and customers to use them.
  8. 8. 8 Cost Considerations While accessibility is incorporated from the beginning of the new innovation design, the overall cost consideration is an important aspect to be considered. Initial Costs In the process of incorporating accessibility, there are initial investments that need to be made by Gloria Jeans in acquiring knowledge, establishing processes, and increased development and testing time. Cost associated with training and skills development For Gloria Jeans providing training and skills development will be based on the cost of training, whereas in the process skills development there is initially an increase in development and testing time because using new skills is often slower (Buxton, B, 2009). In addition to training of the staff organizations like Gloria Jeans that move to different technologies in an effort to improve accessibility might incur training costs on the new technologies. Hiring expertise Another important aspect in cost consideration is the hiring of consultants or other employees with accessibility expertise. Assessing existing website accessibility In the process of fixing an existing site, assessing (auditing or evaluating) existing website for many companies accessibility is a common initial cost. The assessment cost for Gloria jeans would be either a direct expense or a personnel cost mainly based on how the service will be used. Making accessibility improvements in the current website of Gloria Jeans might prove to be a bit more costly as compare to if they company decide to completely re-design their service while incorporating the new innovation. On-Going Costs While most of the costs of digital innovation will be associated with initial accessibility
  9. 9. 9 efforts, there are some on-going costs to making the new system easy to use and implement on: Additional development Once Gloria Jeans experienced in accessibility, the other costs might be associated with providing transcripts for podcasts and captions for multimedia. Decreasing Costs The benefits of innovation occur in all aspects of the profit/loss statement: innovators drive additional sales volume, achieve price premiums and reduce costs through process improvements. There are several things Gloria Jeans can do to in order to decrease the cost of implementing accessibility, including the following: Incorporating accessibility from the beginning Incorporating the user friendliness of the new innovation from the beginning of development or redesign process is almost always significantly easier, less expensive, and more effective than making improvements later on. RISK MANAGEMENT Risk management is the process of identifying potential hazards or weaknesses in the operating environments of companies contribute to the risk profile of an organization and have negative effects on its capability to achieve business objectives, but these weaknesses are but one component of assessing risks (Frigo, Mark L 2012). The major target of assessing controllable and non-controllable risk is to avoid those risks and achieve the desire results such as profits and so forth. Risk management is one of the important development and establishment tools for all organization these days. Every type of organization whether it is public or private plan
  10. 10. 10 for likely and unlikely risks and tries to avoid these risks through all types of available resources in hand (Frigo, Mark L 2012). The major risks for Gloria Jeans are of three types like strategic, operational, and cost associated risks. Public organizations have strong plans for operational and strategic risks such as financial loss, property damage and incompletion of a project. Conclusions and recommendations In order to be able to successfully implement and adapt the new innovation in the existing system and procedure of Gloria Jeans’s coffee selling concept, the company needs to consider a lot of aspects that are directly and indirectly associate with the company success. Since the company is trying to sell its coffee online, it needs to redesign or restructure its website and make it more user friendly while minimizing the cost and also has to introduce some new apps for smart phone users. If Gloria jeans is able to efficiently use its new innovation system than the chances for success would be very high.
  11. 11. 11 Reference: Buxton, B. “Innovation calls for I-shaped people”, BusinessWeek Online, 15/7/2009 Braganza, Awazu, Desouza, 2009, “Sustaining Innovation is Challenger for Incumbents”, Research Technology Management, pg 46-56 Shen, H., Wang, L., Qiang, X., Li, Y., Xunfeng, L., “Toward a Framework of Innovation Management in Logistics Firms: A Systems Perspective”, Systems Research and Behavioural Science, 2009, pg 297-309) Skarzynski, P., Gibson, R., 2008, “Innovation To The Core”, Harvard Business Press. Frigo, Mark L 2012, "What Is Strategic Risk Management?" Markfrigo.com. N.p., Apr. 2011. Web

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