Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.