Core things <ul><li>The user is at the heart of everything </li></ul>
Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structu...
Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structu...
Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structu...
Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structu...
Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structu...
Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structu...
 
 
 
 
 
 
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Engage learnings <ul><li>Leadership not ownership </li></ul>
Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul>
Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be ...
Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be ...
Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be ...
Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be ...
Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be ...
 
 
 
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Developing a cohesive digital presence for your charity and social enterprise organisation

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Duncan Lewis, Group Marketing & Development Director, Age UK

Alison McCormack, Head of Group Digital, Age UK

How putting the user at the heart of their digital strategy has enabled Age UK to solve the huge challenge of uniting the 300 separate websites the organisation had at merger into one platform that unites charitable and commercial, local and national

How that ethos is now driving their social media and engagement strategies across the group

The challenge of the digital revolution to the charity model and how that ethos can be utilised to develop your strategy

Published in: Education, Technology, Business
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  • Developing a cohesive digital presence for your charity and social enterprise organisation

    1. 12. Core things <ul><li>The user is at the heart of everything </li></ul>
    2. 13. Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structure </li></ul>
    3. 14. Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structure </li></ul><ul><li>What can you do for them, not what they can do for you </li></ul>
    4. 15. Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structure </li></ul><ul><li>What can you do for them, not what they can do for you </li></ul><ul><li>It might be a moment of crises, don ’ t make it difficult to get help </li></ul>
    5. 16. Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structure </li></ul><ul><li>What can you do for them, not what they can do for you </li></ul><ul><li>It might be a moment of crises, don ’ t make it difficult to get help </li></ul><ul><li>Be inspiring, trustworthy and intuitive </li></ul>
    6. 17. Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structure </li></ul><ul><li>What can you do for them, not what they can do for you </li></ul><ul><li>It might be a moment of crises, don ’ t make it difficult to get help </li></ul><ul><li>Be inspiring, trustworthy and intuitive </li></ul><ul><li>Users don ’ t see a conflict between commercial and charitable content </li></ul>
    7. 18. Core things <ul><li>The user is at the heart of everything </li></ul><ul><li>They don ’ t care about your internal structure </li></ul><ul><li>What can you do for them, not what they can do for you </li></ul><ul><li>It might be a moment of crises, don ’ t make it difficult to get help </li></ul><ul><li>Be inspiring, trustworthy and intuitive </li></ul><ul><li>Users don ’ t see a conflict between commercial and charitable content </li></ul><ul><li>Don ’ t ask for a long-term relationship on your first date </li></ul>
    8. 25. `
    9. 31. Engage learnings <ul><li>Leadership not ownership </li></ul>
    10. 32. Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul>
    11. 33. Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be afraid of debate </li></ul>
    12. 34. Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be afraid of debate </li></ul><ul><li>Think about trust and privacy </li></ul>
    13. 35. Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be afraid of debate </li></ul><ul><li>Think about trust and privacy </li></ul><ul><li>Be a good party guest </li></ul>
    14. 36. Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be afraid of debate </li></ul><ul><li>Think about trust and privacy </li></ul><ul><li>Be a good party guest </li></ul><ul><li>Offer more than you ask </li></ul>
    15. 37. Engage learnings <ul><li>Leadership not ownership </li></ul><ul><li>Audience wants to engage </li></ul><ul><li>Don ’ t be afraid of debate </li></ul><ul><li>Think about trust and privacy </li></ul><ul><li>Be a good party guest </li></ul><ul><li>Offer more than you ask </li></ul><ul><li>Extend your awareness </li></ul>
    16. 41. ReCAPTCHA
    17. 42. Kiva

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