On Culture and Perks

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Recruiting and retaining the most talented individuals in an industry with an unemployment rate hovering around 2% is challenging to say the least. As a software design and development company Aspenware has developed a culture and reward system that has minimized turnover and attracted some of the brightest minds in the Denver area.

In this presentation to the Boulder/Denver Software Club Aspenware CEO Adam Roderick discusses how culture became the cornerstone of an effective recruitment and retention strategy and how perks have reinforced that strategy. No perk, benefit, or program can create a good culture, only reinforce it. However, when perks are built with the culture in mind, like the Aspenware Ventures business incubation program, the results can be a powerful motivator.

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On Culture and Perks

  1. 1. 6000 Greenwood Plaza Blvd Suite 110 Greenwood Village, CO 80111 303.798.5458 www.aspenware.com Adam Roderick @adamroderickOn Cultureand PerksAspenware‟s Incubation Program
  2. 2. Culture andRecruitingOn Culture and PerksAspenware Incubation Program
  3. 3. It is hard to hireOn Culture and PerksAspenware Incubation Program
  4. 4. Colorado Unemployment Rate Correction, it should be easy to find people to hireOn Culture and Perks Source: U.S. Bureau of Labor StatisticsAspenware Incubation Program
  5. 5. What is hard is finding andattracting the right person On Culture and Perks Aspenware Incubation Program
  6. 6. There is a division of talent, experience, and skills unemployment, 18-29 year olds 37 % < 2.5 % unemployment, software developersOn Culture and Perks Source: http://www.msnbc.msn.com/id/36150965/ns/business-careers#.UQCoBWfhdbgAspenware Incubation Program Source: Robert Half, http://www.denverpost.com/businessheadlines/ci_21125792?source%3DAP
  7. 7. What about keeping the peopleyou already have? 8.1%¾of work force are active average turnover at best 100 companies to work forjob seekers 2.2 years average tenure for young professionalsOn Culture and Perks Source: http://www.huffingtonpost.com/2012/10/09/job-seekers-jobvite-survey_n_1952727.htmlAspenware Incubation Program Source: http://hbr.org/2012/07/why-top-young-managers-are-in-a-nonstop-job-hunt/ar/1 Source: http://money.cnn.com/magazines/fortune/best-companies/2012/full_list/
  8. 8. Give „em moremoney, right? On Culture and Perks Aspenware Incubation Program
  9. 9. Competing on salary and perks islike a price warOn Culture and Perks Source: Robert HalfAspenware Incubation Program
  10. 10. How long can you keep it up?On Culture and PerksAspenware Incubation Program
  11. 11. It is not about winning over the“best” person On Culture and Perks Aspenware Incubation Program
  12. 12. It is about finding and attracting the right personOn Culture and PerksAspenware Incubation Program
  13. 13. So stay true to yourself as anorganization On Culture and Perks Aspenware Incubation Program
  14. 14. Creating Culture 1. Choose what values matter 2. Hire people who share them 3. Stick to your valuesOn Culture and PerksAspenware Incubation Program
  15. 15. No perk, program, or benefit can create culture. Only reinforceOn Culture and PerksAspenware Incubation Program
  16. 16. They are a natural result of theculture you create On Culture and Perks Aspenware Incubation Program
  17. 17. IncubationProgramOn Culture and PerksAspenware Incubation Program
  18. 18. Simple ground rules YOU pitch idea to management and board $3,000/month cash or $12,000/month in-kind After 3 months, review. Iterate or stop. If spinout, majority equity ownership available to you and other investors If Aspenware product or line of business, revenue or profit sharingOn Culture and PerksAspenware Incubation Program
  19. 19. Although I can‟t demonstratehockey stick revenue like this…On Culture and PerksAspenware Incubation Program
  20. 20. We have had a lot of great ideas come out of itOn Culture and PerksAspenware Incubation Program
  21. 21. None have spun out into their own companies yetOn Culture and PerksAspenware Incubation Program
  22. 22. But some have come closeOn Culture and PerksAspenware Incubation Program
  23. 23. Many have helped shape the companyOn Culture and PerksAspenware Incubation Program
  24. 24. Our first forays into mobile, social media, and big data were through these experimentsOn Culture and PerksAspenware Incubation Program
  25. 25. Ideas have come in from external projects as wellOn Culture and PerksAspenware Incubation Program
  26. 26. aspenware.com/CustomerResearch Launching soon…On Culture and PerksAspenware Incubation Program
  27. 27. Innovation and experimentation continue to be a core part of our cultureOn Culture and PerksAspenware Incubation Program
  28. 28. And attract and retain the people right for usOn Culture and PerksAspenware Incubation Program
  29. 29. 6000 Greenwood Plaza Blvd Suite 110 Greenwood Village, CO 80111 303.798.5458 www.aspenware.comThank you Adam Roderick @adamroderick

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