Think and a Drink Social Media Presentation

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A presentation aimed at keeping it real in social networks. Join a community because you want to contribute to it, not to see what you can get out of it.

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Think and a Drink Social Media Presentation

  1. 1. The importance of being socially ernest Wednesday, 21 October 2009
  2. 2. Hands up who hates being preached at? Wednesday, 21 October 2009
  3. 3. Wednesday, 21 October 2009
  4. 4. But that’s exactly what’s been going on Wednesday, 21 October 2009
  5. 5. Wednesday, 21 October 2009
  6. 6. We are in danger of being motivated solely by getting some business or personal benefit from social media Wednesday, 21 October 2009
  7. 7. So, what should it mean to live a social life? Wednesday, 21 October 2009
  8. 8. Social is a state of mind. Wednesday, 21 October 2009
  9. 9. Principally, it is being driven by a desire to be part of a community Wednesday, 21 October 2009
  10. 10. It’s not Woodstock exactly! But Wednesday, 21 October 2009
  11. 11. What motivated a generation in the 60’s defines this social revolution. Wednesday, 21 October 2009
  12. 12. What is community? Wednesday, 21 October 2009
  13. 13. • It’s a model • It has no edges, not fixed to a location, but demarcated by people with a common interest • It is a set of interactions, human behaviors that have meaning and expectations between its members • It is based on shared values and beliefs • Members of a community are interdependent Wednesday, 21 October 2009
  14. 14. You don’t enter a community motivated by “What can I get out of this.” Wednesday, 21 October 2009
  15. 15. You become part of a community because you have a need to contribute to it. Wednesday, 21 October 2009
  16. 16. Think of it like personal banking! Wednesday, 21 October 2009
  17. 17. You make deposits of goodwill, knowledge, your time. Wednesday, 21 October 2009
  18. 18. You earn social capital Wednesday, 21 October 2009
  19. 19. Which you can withdraw over time in terms of trust, confidence and WOM. Wednesday, 21 October 2009
  20. 20. If all you do is take Wednesday, 21 October 2009
  21. 21. Your life in the community will be short lived. Wednesday, 21 October 2009
  22. 22. And it will damage you and your business Wednesday, 21 October 2009
  23. 23. You need to be an active member of your community Wednesday, 21 October 2009
  24. 24. And that means being.... Wednesday, 21 October 2009
  25. 25. And that means being.... Transparent Wednesday, 21 October 2009
  26. 26. And that means being.... Transparent Inclusive Wednesday, 21 October 2009
  27. 27. And that means being.... Transparent Inclusive Authentic Wednesday, 21 October 2009
  28. 28. And that means being.... Transparent Inclusive Authentic Vibrant Wednesday, 21 October 2009
  29. 29. And that means being.... Transparent Inclusive Authentic Vibrant Community driven Wednesday, 21 October 2009
  30. 30. Preach over Wednesday, 21 October 2009
  31. 31. Preach over ish! Wednesday, 21 October 2009
  32. 32. Preach over ish! What to do next if you own a brand? Wednesday, 21 October 2009
  33. 33. First listen! Wednesday, 21 October 2009
  34. 34. Immerse yourself Wednesday, 21 October 2009
  35. 35. Share some stuff Wednesday, 21 October 2009
  36. 36. Then, armed with understanding make some decisions Wednesday, 21 October 2009
  37. 37. The goal is not to try and control the conversation! Wednesday, 21 October 2009
  38. 38. Create opportunities for people to feel ownership of your brand. Wednesday, 21 October 2009
  39. 39. Thank You.   Declan Metcalfe. Marketing Director. Mobile: 07595 182821 Email: declan@betterbrandagency.com Twitter: @better_studio Twitter: @declanmetcalfe Wednesday, 21 October 2009

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