Ldo new pavlina2_

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Prezentace - Pavlína Louženská - Fashion Retail v online prostředí

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  • target audience
  • kde jste, jak se máte?
    30-40 % přes telefon
  • personalizace
  • experience
    amazon fashion 29 studií
  • omnichannel
  • od levných produktů k dražším
    od shity website, od shity brand HM to OtherStories, Cos, Zara to Massimo Dutti
    opshop’s foray into premium pricing and appeal to the professional consumer have been underway since they first developed their Boutique and Unique lines. However, in the past 12 months they’ve grown the £120-150 significantly, with a 242% increase in new products. They have also grown the £90-120 price bracket by 147%, but most interestingly, they’ve decreased the number of products in the lowest price point, £1-30, by 25%. In 2012, it was this bracket that their average price sat within – £22.67. In 2013, their average stands as £32.15.
  • měřte všechno
  • breakable brand
    stážista
    odkazy
    jak to dělá (burberry)
    pop up stores vysvětlit
  • Ldo new pavlina2_

    1. 1. 1. Kdo chce s vlky výti, musí s nimi žíti: Cílová skupina: kdo, kde, kdy, jak 2. Na každý hrnec se najde poklička: Personalizace 3. Ženská bez břucha je jako hrnec bez ucha: Od distribuce k zážitku 4. Mnoho psů, zajícova smrt: Omnichannel 5. Malé ryby, taky ryby: Diverzifikace 6. Bez peněz do hospody nelez: Analytika

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