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Mainoskieltomotiivi tutkimus lyhyt_10062010_ulkoinen

Mainoskieltomotiivi tutkimus lyhyt_10062010_ulkoinen

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Tutkimus:Motiivit mainoskieltoluukkujen takana,[object Object],10.6.2010,[object Object],Katja Lindqvist,[object Object]
2,[object Object],Yhteenveto,[object Object],Perusketju suoramainoskieltoon päätymisessä ,[object Object],[object Object]
Henkilö yleisesti välineestä riippumatta selkeän mainoskielteinen,	eikä ehdi lukea myöskään tilattavia lehtiä,[object Object],[object Object]
Roskien kantamisen viitseliäisyys mittavasti tärkeämpää kuin ekoteko.
Ilmaisjakelulehdet ja ruokamainokset olisivat kiikun kaakun puolelle melko		mieluisiakin, mutta jäävät sittenkin tappiolle kokonaisuudessa, koska henkilö,[object Object],		on keskimääräistä huonompi tarjousmainosten seuraaja.,[object Object],[object Object]
Luopuminen suoramainoskiellosta äärimmäisen epätodennäköistä.	,[object Object]
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Mainoskieltomotiivi tutkimus lyhyt_10062010_ulkoinen