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Social media marketing

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Social Media Marketing & Stratergies

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Social media marketing

  1. 1. Social Media Marketing A s h w i n H a r i k u ma r
  2. 2. What is Social Media Marketing? • Social media marketing is the use of social media platforms and websites to promote a product or service. • On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, setting the scope and the establishment of a firm's desired social media "culture" and "tone“. • Social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business bottom line.
  3. 3. Facebook & Youtube are the main Social Media Marketing tool used all over the world after websites.
  4. 4. 7 Steps in Creating a Winning Social Media Marketing Strategy Step 1: Ensure Social Goals Solve Challenges Step 2: Extend Efforts Throughout Your Organization Step 3: Focus on Networks That Add Value Step 4: Create Engaging Content Step 5: Identify Business Opportunities Through Social Step 6: Engage Instead of Ignore Step 7: Track, Improve and Market Your Efforts
  5. 5. Viral Marketing • Marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives through self- replicating viral processes. • Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. • It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks
  6. 6. Exapmles of Social Media & Viral marketing • ALS Ice Bucket Challenge Viral Marketing Example • Burger King’s Subservient Chicken • The 2010 Old Spice ad campaign that featured the handsome man who purported to speak directly to women when he said, “Your man could smell like me.” A single 30-second commercial effectively reinvented the Old Spice brand for a new generation.Though the commercial was only advertising Old Spice’s body wash, it made all of the brand’s products. The video went viral because it was seemingly shot in one take while the man listed all of the reasons why he is more desirable than any of the viewers’ partners
  7. 7. Thank You Created by Ashwin Harikumar

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