Brio is an experience sharing platform that delivers meaningful experiences and connections for seniors at or near retirement. Brio came out of Northwestern's Design Innovation Program.

1. Empowering meaningful, healthy aging
1

2. 2
Brace for the boom
74M
Baby Boomers in US1
70%
US disposable income
controlled by Boomers2
$4.7T
Expected spending2 by
Baby Boomers in the next
twenty years
1U.S Census Bureau 2016; Baby Boomers defined as born between 1946 and 1964
2Nielsen Research

3. Why now?
Source: Rush Alzheimer’s Disease Center Source: AARP 2017 Source: AARP and Stanford University
The Quantitative Angle

4. The Qualitative Angle
-Tom: Son and primary caregiver -London School of Economics -Lynda: 72 year old widow
Why now?

5. 5
Introducing Brio
An experience sharing platform that delivers
meaning and connection to the modern senior

6. RETIREMENT
COMMUNITIES INSURERS
ADVERTISERS
EXPERIENCE
PROVIDER
6
SENIOR
How it all works

7. 7
brio
bri·o
/ˈbrēō/
vigor or vivacity of style
or performance

8. Q1 2019 Recap
8

9. 9
We hosted our first live events and hit revenue
“I haven’t taken a skills-based class like this in decades!
What a terrific way to spend an afternoon”
Paul, 75

10. Brio Funnel (Q1 2019)
Conversion 30 (Website and Meetup Sign-Ups)
Engagement 3,126 (Facebook Clicks, CTR: 5.3%)
Inspiration 58,961 (Facebook Impressions)
Referral NA
Retention NA
10

11. 11
Getting down to business
CAC
LTV2 / CAC
10 Days Ago Today Looking Ahead
$43.48
2.79x
37.43
4.08x
33.303
4.58
1Includes discount
2Estimated LTV is $151.50
3New CAC is based on referrals making up 10% of new customers
LTV1 $120 151 151

12. 12
Scenarios - Income Projections

13. 13
QUESTION
What is our
hypothesis?
BUILD
How did we test the
hypothesis?
MEASURE
What metrics did
we capture?
LEARN
What did the
results tell us?
Our Learning Process
Who are our
customers?
How do we
reach them?
How do we deliver
value?
ACT
How did we
grow or pivot?

14. 14
HYPOTHESIS
We’ll see the most success with younger, tech-
conversant seniors who will engage online.
Indoor Gardening Workshop, $35

15. 15
MEASURE
BUILD
Built and launched a Facebook ad-campaign targeting both,
55-64 year olds and 65+ year olds (men and women).
Our Key Takeaways : Q1 2019
LEARN
Our audience spans two generations
~91% ~78%
senior women! visit through mobile!
Our Facebook audience is predominantly female and on
mobile. Our Facebook ads are gaining traction with an even
younger set than we anticipated (and, based on our traction
with retirement communities, an even older set, as well!).
ACT
Thinking critically about how we appeal to multiple
generations, our next step is build customer segmentation to
understand unique needs across key groups based on age,
gender, activity level, etc.

16. Brio is “disappointing” people across the country
Name: Eileen P
Message: Any chance you have a
location near Fort Collins, CO?
Thank you!
Name: Jordan B
Message: I am wanting to know if you have
programs in the SeaTac region? Thanks!
Name: Ann B
Message: Based on your address, I am regretfully
assuming that you do not sponsor activities in the
South. Please stay warm and be careful in the weather.

17. 17
Next steps, Q2 and beyondIMMEDIATESHORTLONG
Initiate
Customer
Segmentation /
Analysis
Launch
Targeted, Multi-
Channel Ad
Campaign
Validate Seattle
and Boston as
new markets
Create Spring
Live Events
Plan for Chicago
Develop Community
Database /
Engagement Strategy
Build Roster of
Experience
Providers
Grow
Partnerships
Grow platform for
Seattle and Boston
expansion
Pitch, Pitch,
Pitch!

18. 70
Introducing Brio:
Reimagining Retirement
for the Modern Senior
AGING WITH PURPOSE
At Brio, we believe in meaningful aging and life
well lived. Our platform inspires Baby Boomers
to revisit old passions and explore new ones
through a combination of premium experiences
and compelling digital content.
PROBLEM
Baby Boomers approaching mid-retirement
often feel caught between life phases; removed
from traditional workday communities, but not
yet “old” enough to engage with the existing
infrastructure for aging adults — one
dominated by retirement communities and
assisted living facilities with activities that often
feel canned and catered to their parents’
generation.
SOLUTION
Brio is a platform that connects independent
senior adults to meaningful life experiences. We
do this by activating populations of creative
hobbyists, freelancers, and gig workers with
marketable skills to curate premium
experiences that engage the mind, body and
soul during retirement. In the future we hope to
build an ecosystem of partners including
retirement communities, corporate advertisers,
and insurance providers to help subsidize the
cost of experiences.
BABY BOOMERS7474MIN THE US TODAY
7 %
OF THE COUNTRY’S
0
TOTAL DISPOSABLE INCOME
CONTROL
UNPACKING THE ‘BOOM’
Spring
2019
BY 2030,
ALL BABY BOOMERS WILL
BE OVER THE AGE OF
665
IN THE NEXT 20 YEARS,
THIS POPULATION IS
EXPECTED TO SPEND
Photoshop Bootcamp, $55
www.brioexperiences.com
brioexperiences@gmail.com
– Paul, Chicago, IL
Design Sketching Workshop, March 2019
“I haven’t been in a skills-based
class in over a decade. This was
fantastic!
REVENUE PER EXPERIENCE
$50
Experience Price
(/person)
15
Seniors
(/experience)
x $750
Revenue
(/experience)
50%
Revenues
Returned
to Providers
$750
Revenue
x $375
Provider
Pay
COSTS PER EXPERIENCE
$225
Profit
(/experience)
20%
Operating
Expenses
$750
Revenue
x = $150
Operating
Expenses
ECONOMICS
TEAM BRIO
E LLEN
Wilcox
A SHWATH
Krishnan
S ARAH
Consagra
A USTIN
Monahan
=
=
BENEFITS
An old English word meaning vigor or
vivacity of style or performance, Brio is
more than just our name, but the
guiding spirit behind our brand. We
reimagine retirement to spark:
FULFILLMENT
Renewed sense of purpose in everyday
life through the curation of live
experiences
COMMUNITY
Social connections to a community of
like-spirited individuals at a similar
life stage
NEW FRONTIERS
Access to new ideas, resources, skills,
and knowledge to navigate the
transitions of retirement
P AT
Fise
$4.7T