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Operation strategy at galanze


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Operation strategy at galanze

  1. 1. CASE STUDY 1
  2. 2.  Updated R & D with time. Maintain price war. Transfer of product line strategy. Proper utilization of resources.
  3. 3.  Fail to arrange prototype production and testing. Communication gap. Unable to understand cultural difference in overseas market. Overstock of unpopular product & shortage of popular product.
  4. 4.  Must improve product quality before entering overseas market. Company has to invest resources to enhance it’s customer service capability. Should adopt global marketing strategy. Company must maintain inventory level regarding to demand forecasting. They need strongest distribution channel.