Start Complex, Then Simplify Create something "simple" is NOT becoming afraid to add anything to the page. The resulting designs are usually pretty bland.Design the tree, as well as Forest Flipping through layers in Photoshop just doesn’t offer the same perspective as seeing all the designs side by side.
To the designer,“great design is beautiful design. Asignificant amount of effort must beplaced into making the productattractive.”To the client,“great design is effective. It must bring incustomers and meet the goals.”Finally, to the user,“great design is functional. It’s easy toread, easy to use and easy to get whatwas promised.”
ClarityAvoids ambiguity by making everything clear throughlanguage, flow, hierarchy and metaphors for visual elements.ConcisionToo many things on the screen slows down users… challenge is tomake it concise and clear at the same time.FamiliaritySomething is familiar when you recall a previous encounter you’vehad. Use real-life metaphors to communicate meaning.ResponsivenessFirst, responsiveness means speed; second it provides goodfeedback.ConsistencyKeeping interface consistent across the application to let usersrecognize and recall.