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This is the keynote delivered by Ashutosh Bansal (President & CEO, GitaCloud) at SAP & GitaCloud co-hosted IBP customer event in Mumbai on 8th March 2019. Learn how to think beyond supply chain centric S&OP context. You can leverage SAP IBP to combine operational, commercial, and financial planning domains in a holistic integrated business planning model and processes. Learn how to move beyond simple MAPE based forecast accuracy metrics to bake in forecastability of the underlying data with Relative Absolute Error (RAE) measures to quantify value-add from statistical, sales, demand planner, and consensus demand forecasts. Learn how to move from volume centric planning to chasing optimal economic value (operating margin, return on capital employed) by developing a detailed forecast of cost to serve a given demand plan. Akhilesh Pandey (Principal, GitaCloud) and other GitaCloud team members present an SAP IBP showcase as part of this keynote. You can send an email at email@example.com to learn more.