In these days of competition everyone wants attention to their
websites. Everyone would love to see large number of
internet users accessing their websites. Basically it is a road
to success which gives due attention to your websites
through different channels. Social Media Optimization is a
technique to attract huge traffic on the website, it is new
hat and help to increase the credence of your website. There
are many tools used for social media optimization like : -
Facebook, Orkut, MySpace, ibibo, twitter, digg, stumble upon
etc. SMO is also called web 2.0 marketing.
Tell the people “who you are” and “where you can be
Two things in SMO
Social Media: is an umbrella term that defines the
various activities that integrate technology, social
interaction, and the construction of words and pictures.
Social Networking: uses software to connect
individuals and build communities of people who share
interests and activities or who are interested in
exploring the interests and activities of others.
Benefits and Advantages
SMO helps to level up the linkability for optimizing your Web site.
It also helps in creating inbound links which are important in the rise of
search results and overall ranking of a Web site.
It helps the company owners to make company visible and easy accessible.
Popular social mediums include blogs, message boards, podcasts, wikis,
It provides large traffic to your website and people will know more about
It is the easiest way to attract people on your website.
It is very simple process to do SMO.
Make tagging and bookmarking easy.
Easy to update web page that entries are usually listed in chronological
Content is usually news, educational or the individuals opinions on a
Encourage participation from others.
Types or Technologies
Social networking - Facebook, Twitter, MySpace, LinkedIn, Ning
Social bookmarking - Digg, Delicious
Blogs - Wordpress, TypePad,
Wikis - Wikipedia
Photo sharing - Flickr, Photobucket
Video Sharing - YouTube, iMemories
Presentation Sharing - Slideshare.net, Scribd, Issuu
Meaning and Some examples
of social networking…
Sharing information (photos, events,
Build a network of people you know.
Get introduced to someone a friend
Social networking is mainly done for
business, companies, organizations.
It is basically done with social sites like
face book, digg etc.
Facebook is one of the most popular social
Why do we need blog ?
For updating content regularly and with
For allowing visitors to interact.
Allows users to get notified of new