Introduction
In these days of competition everyone wants attention to their
websites. Everyone would love to see large num...
Tell the people “who you are” and “where you can be
found”
It is also known as….
Two things in SMO
 Social Media: is an umbrella term that defines the
various activities that integrate technology, socia...
How one can analyze SMO ?
Benefits and Advantages
 SMO helps to level up the linkability for optimizing your Web site.
 It also helps in creating ...
Types or Technologies
 Social networking - Facebook, Twitter, MySpace, LinkedIn, Ning
 Social bookmarking - Digg, Delici...
Meaning and Some examples
of social networking…
Social networking
 Sharing information (photos, events,
content, IM)
 Build a network of people you know.
 Get introduc...
Facebook is one of the most popular social
networking site.
Why do we need blog ?
 For updating content regularly and with
ease.
 For allowing visitors to interact.
 Allows users ...
Top listed SMO sites
 youtube.com
 twitter.com
 flickr.com
 digg.com
 stumbleupon.com
 metacafe.com
 scribd.com
 r...
Smo
Smo
Smo
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Smo

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Social Media Optimization

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Smo

  1. 1. Introduction In these days of competition everyone wants attention to their websites. Everyone would love to see large number of internet users accessing their websites. Basically it is a road to success which gives due attention to your websites through different channels. Social Media Optimization is a technique to attract huge traffic on the website, it is new hat and help to increase the credence of your website. There are many tools used for social media optimization like : - Facebook, Orkut, MySpace, ibibo, twitter, digg, stumble upon etc. SMO is also called web 2.0 marketing.
  2. 2. Tell the people “who you are” and “where you can be found”
  3. 3. It is also known as….
  4. 4. Two things in SMO  Social Media: is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.  Social Networking: uses software to connect individuals and build communities of people who share interests and activities or who are interested in exploring the interests and activities of others.
  5. 5. How one can analyze SMO ?
  6. 6. Benefits and Advantages  SMO helps to level up the linkability for optimizing your Web site.  It also helps in creating inbound links which are important in the rise of search results and overall ranking of a Web site.  It helps the company owners to make company visible and easy accessible.  Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.  It provides large traffic to your website and people will know more about your company.  It is the easiest way to attract people on your website.  It is very simple process to do SMO.  Make tagging and bookmarking easy.  Easy to update web page that entries are usually listed in chronological order.  Content is usually news, educational or the individuals opinions on a subject matter.  Encourage participation from others.
  7. 7. Types or Technologies  Social networking - Facebook, Twitter, MySpace, LinkedIn, Ning  Social bookmarking - Digg, Delicious  Blogs - Wordpress, TypePad,  Wikis - Wikipedia  Photo sharing - Flickr, Photobucket  Video Sharing - YouTube, iMemories  Presentation Sharing - Slideshare.net, Scribd, Issuu  Meetups/Events  RSS  Social News  Virtual words
  8. 8. Meaning and Some examples of social networking…
  9. 9. Social networking  Sharing information (photos, events, content, IM)  Build a network of people you know.  Get introduced to someone a friend knows.  Social networking is mainly done for business, companies, organizations.  It is basically done with social sites like face book, digg etc.
  10. 10. Facebook is one of the most popular social networking site.
  11. 11. Why do we need blog ?  For updating content regularly and with ease.  For allowing visitors to interact.  Allows users to get notified of new information.
  12. 12. Top listed SMO sites  youtube.com  twitter.com  flickr.com  digg.com  stumbleupon.com  metacafe.com  scribd.com  reddit.com  del.icio.us  segnalo.com

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