CESIM intro English


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CESIM intro English

  1. 1. LOGO Jumpstart Your Saudi Managers’ Career and achieve better business results CESIM Business Simulation Multiple customized industry sectors; Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality. http://ashraf-osman.com Author : Ashraf Osman, 2013
  2. 2. Introduction Saudization or job localization in Saudi and other GCC countries has been an ongoing challenge for quite some time. The employment pyramid has 3 levels: 1. Performance level (technical, administrative, service jobs). 2. Middle Management or departmental (decision making and HR skills). 3. Senior Management (strategic and financial decision making). The base of the pyramid (performance) witnesses a lot of ongoing efforts and initiatives on both training as well as regulatory fronts, however the middle and senior management represent a different challenge. Decision making is the result of training, coaching and real life experience, taking wrong decisions and making mistakes is inevitable as well as costly. The cost could be loss of profits, market share, or worse losing organization’s reputation. The only way to avoid this is to include “Business Simulation” in the Saudi managers qualification program. Author : Ashraf Osman, 2013
  3. 3. Introduction Business simulation gives the participant the following benefits : 1. Actual use of learning content 2. Immediate use of subject matter knowledge 3. Work closely with others 4. Compete against real people 5. Engage human emotions (discuss, apply, review, compete, etc..) Above all, it is a safe environment to practice real life situations, compete against real people. You take decisions that will affect your company and see the immediate effect on your P&L statement and balance sheet. This presentation is about what I consider the best player in the field of Business simulation (CESIM). I have been in GCC countries for 20+ years and know the challenges they face in localizing as many jobs as possible and I confidently believe that Business Simulation is a great tool to expedite the building of qualified Saudi decision makers. Author : Ashraf Osman, 2013
  4. 4. Introduction CESIM is a Finnish company that started developing business simulations since 1996. In my opinion they have the best multi-lingual, multi industry, customizable portfolio of business simulators in industries as Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality. Now relax and enjoy the presentation Author : Ashraf Osman, 2013
  5. 5. What is “Simulation”? • The imitation of the operation of a real-world process or system over time. • Used to show the eventual real effects of alternative conditions and courses of action. Author : Ashraf Osman, 2013
  6. 6. Why “Simulation”? Simulation is used when the real system cannot be engaged, because it is:  Not accessible  Dangerous  Unacceptable to engage (costly)  Being designed but not yet built Author : Ashraf Osman, 2013
  7. 7. Information Retention Rate 0 20 40 60 80 5 10 20 30 50 75 80 Retention rate Source: NTL Institute for Applied Science Author : Ashraf Osman, 2013
  8. 8. History of physical simulation Author : Ashraf Osman, 2013
  9. 9. Benefits of Physical Simulation • Personnel and equipment safety • Financial risk avoidance • Actual use of learning content Author : Ashraf Osman, 2013
  10. 10. Business simulation Author : Ashraf Osman, 2013
  11. 11. Benefits of Business simulation • Actual use of learning content • Immediate use of subject matter knowledge • Work closely with others • Compete against real people • Engage human emotions (discuss, apply, review, compete, etc..) • Ability to instantly see the quantitative impact of the qualitative decisions (taking bold decisions and see the impact on profitability). Author : Ashraf Osman, 2013
  12. 12. What today’s leaders want • Training content that is : – Helpful – Engaging – Applicable – Challenging – Contemporary Author : Ashraf Osman, 2013
  13. 13. Engaging ? • What is your reaction if the police tells you: 1. “There is a violent criminal loose in your country” 2. “ There is a violent criminal loose in your city” 3. “ There is a violent criminal loose on your street ” Engagement increases with the possibility of direct impact. Author : Ashraf Osman, 2013
  14. 14. Simulation and Game Theory • Creating successful Sims requires balance between: – Business acumen – Learning acumen – Technical acumen • A good business simulation should make the participant: – Highly engaged – Learn a lot about the subject matter – Not distracted by technology – Should be run by experienced facilitators Author : Ashraf Osman, 2013
  15. 15. Game theory Author : Ashraf Osman, 2013 Source: Using Business Simulations and Serious Games by Hugh Hunter Author : Ashraf Osman, 2013
  16. 16. What happens in a simulation 1. Participants read the setup and background (case). 2. Participants make decisions within their teams. 3. Participants see results in the form of a winning metric( s). 4. Participants make more decisions to try to better their positions against the other teams. 5. At the end, there is a placement of team performance. There are clear winners and losers. Author : Ashraf Osman, 2013
  17. 17. Simulation types Simulation type Engagement Strategic Application Corp. Cultural Awareness Development Complexity Human vs. Computer Medium-Low Medium Low Medium Human vs. Human High High High High Off the shelf Low Low Low Low Tailored High High High Medium Customized High High High High Author : Ashraf Osman, 2013
  18. 18. How Children Learn No Risk No Fear Don’t care if they look ridiculous ! Talking Trying Playing Asking Agree/di sagree Children learning Author : Ashraf Osman, 2013
  19. 19. How Adults Learn Adult learning Want to use what they know Wonder why they’re here Resist & resent Want to feel acknowledged Then finally start learning ! • Risk • Fear • Self-Image Author : Ashraf Osman, 2013
  20. 20. Adult Learning Using Business Simulation Want to use what they know Adult learningWhy should I learn this? Resist & resent Want to feel acknowledged Start of learning • No Risk • No Fear • Immediate use of subject matter • Self-actualization through competition with real people Trying Talking Asking Agree/di sagree Playing Author : Ashraf Osman, 2013
  21. 21. CESIM Simulations Company Presentation
  22. 22. Cesim business simulations • Our Vision We are changing the way people learn practical business skills. Cesim Sales Team
  23. 23. Cesim business simulations • Company Milestones 1996 2011 Cesim is founded & first custom simulation is developed Cesim opens subsidiary in Italy Cesim launches world’s first fully browser-based simulation in the US Cesim launches first customized online simulation for a global corporate program Cesim makes its flagship product available in Chinese, Portugu ese, Spanish, Fre nch and Russian More than 100,000 users on the Cesim platform 1999 2002 2005 2008 2010 All Cesim simulations become iPad compatible
  24. 24. Cesim business simulations • Cesim Worldwide Cesim Direct Sales Force Area Coverage Cesim Partner network Area Coverage.
  25. 25. Cesim business simulations • Our Promise • Our solution enables your employees to understand what drives the profitability of the firm and helps develop a shared mindset of the elements contributing to the firm’s competitive advantage. • Your company will achieve results more effectively by aligning your employees with the strategic objectives of the business.
  26. 26. Cesim business simulations • Our PromiseWhat We Offer What Participants Will Have How Company Benefits ✓ State-of-the-art Customized Simulations ✓ Industry-specific Simulations ✓ Multiple Delivery Methods ✓ Train-the-trainer Program ✓ Customer Support ✓Holistic Business Mindset ✓Fact-based Decision-Making Attitude ✓Thorough Understanding of What Drives Profitability ✓Improved Cross-functional Teamwork Capability ✓Collaborative and Fun Learning Experience ✓ Better Strategic Alignment Within The Organization ✓ More Effective Use of Capital ✓ More Effective Use of Human Resources
  27. 27. Cesim business simulations • The Cesim Platform ✓ Browser-based & Compatible • (is completely web based so there is no need for software installation) ✓ Scalable & Flexible • (allows any number of participants & makes distribution of learning materials easy) ✓ Realistic • (the simulations reflects real world business challenges and results) ✓ Online • (has integrated tools that allow participants to play in multiple formats) ✓ Multilanguage • (supports playing the simulations in any language) ✓ Modular • (makes the repurposing of the simulations for different target groups easy) ✓ Measurable • (enables detailed results analysis and participant activity monitoring)
  28. 28. Cesim business simulations • Reference Works Client: Vodafone Italy Vodafone Italy is a leading operator in Italy with 8000 employees and 30 million customers Industry: Telecommunications Project Goal: To develop business-acumen, cost- consciousness, and financial literacy amongst employees Implementation: Cesim delivered a customized telecom operator simulation in Italian and English and conducted workshops for approximately 2000 employees
  29. 29. 2 Cesim business simulations • Reference Works Client: NH Hotels NH Hotels is one of the main hotel chains in Europe and it operates 400 hotels across Europe, America, and Africa Industry: Hospitality Project Goal: To develop a shared mindset among hotel managers and improve their ability to translate group-wide strategy into action Implementation: Cesim delivered a customized hospitality simulation in English, Spanish, French and Italian. It also conducted train-the-trainer workshops for the client’s internal trainers, who then delivered the training for a total of 400 managers globally
  30. 30. 3 Cesim business simulations • Reference Works Client: Intesa SanPaolo Intesa SanPaolo is the leading bank in Italy and among the top banking groups in Europe with approximately 7000 branches in its network Industry: Banking Project Goal: To help cultivate fact-based management culture, develop analytical skills, and create awareness about the current banking operating environment Implementation: Cesim designed a customized banking simulation that will be used for about 300 bank managers during the first half of 2013
  31. 31. Author : Ashraf Osman, 2013
  32. 32. Author : Ashraf Osman, 2013http://ashraf-osman.com
  33. 33. http://ashraf-osman.com Author : Ashraf Osman, 2013
  34. 34. http://ashraf-osman.com Author : Ashraf Osman, 2013
  35. 35. 3 More information from Veijo Kyosti (Managing Director) veijo.kyosti@cesim.com +358 405 045 116 www.cesim.com
  36. 36. LOGO Author : Ashraf Osman, 2013 Ashraf.osman@smc-i.com http://ashraf-osman.com