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The Power of Social Media For Higher Education

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Introducing the concept of University Social Media Club

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The Power of Social Media For Higher Education

  1. 1. The Power of Social Media Technologies for the Higher Education ---------- Introducing the Concept of University Social Media Club Eng. Ashraf Al-Astal Facebook Twitter YouTube Technology Management
  2. 2. Internet Evolution 1 Web 3.0 Web 2.0 Web 1.0 Using Social Media Technology for Higher Education University Social Media Club Concept
  3. 3. Internet Evolution 2 Web 1.0 Content Producer Content Consumer Internet Content One Way Internet (Read Only) Using Social Media Technology for Higher Education University Social Media Club Concept
  4. 4. Internet Evolution 3 Web 2.0 P/C Two Ways Internet (Read -Write) Using Social Media Technology for Higher Education University Social Media Club Concept P/C P/C
  5. 5. Internet Evolution 4 Web 2.0 P/C Two Ways Internet (Read -Write) Using Social Media Technology for Higher Education University Social Media Club Concept P/C P/C Cloud Computing Concept Appeared
  6. 6. Internet Evolution 5 Web 2.0 P/C Two Ways Internet (Read -Write) Using Social Media Technology for Higher Education University Social Media Club Concept P/C P/C
  7. 7. Internet Evolution P/C Future Internet is Intelligent (within 5 years) 6 Using Social Media Technology for Higher Education University Social Media Club Concept P/C P/C Web 3.0
  8. 8. 7 Social Computing . . . Using Social Media Technology for Higher Education University Social Media Club Concept
  9. 9. SOCIAL MEDIA TECHNOLOGIES Social Media continues to evolve and its uses change and expand, so does the definition of social media. --- C.K. Prahalad in Harvard Business Review Wikipedia: “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Using Social Media Technology for Higher Education University Social Media Club Concept 8
  10. 10. SOCIAL MEDIA TECHNOLOGIES Social Media (or New Media) both are the same. Why Social Media is Important For Higher Education? Using Social Media Technology for Higher Education University Social Media Club Concept 9
  11. 11. Social Media to enhance learning for students and professors as well. 10 Why Social Media is Important 1 2 3 For Higher Education? Social Media to change recruiting. Social Media to increase student happiness and engagement. Using Social Media Technology for Higher Education University Social Media Club Concept
  12. 12. 11 Why Social Media is Important For Higher Education? The current generation of students spends the most time online. Finding ways to meet students’ interests is key. Social Media can keep students engaged in lectures and inform them about class events. Social Media has revolutionize how colleges should communicate and teach students. Using Social Media Technology for Higher Education University Social Media Club Concept
  13. 13. User Age Distribution on Facebook in Palestine 12 Users = 939180 Penetration= 37.3% Using Social Media Technology for Higher Education University Social Media Club Concept
  14. 14. 13 Using Social Media Technology for Higher Education University Social Media Club Concept
  15. 15. 14 Using Social Media Technology for Higher Education University Social Media Club Concept
  16. 16. 15 22 October 2012 Using Social Media Technology for Higher Education University Social Media Club Concept
  17. 17. 16 Using Social Media Technology for Higher Education University Social Media Club Concept
  18. 18. 17 Chat with your professor or other students after class Collaborate on a project. Start a conversation thread. Follow the tweets of professionals. Share your teaching resources beyond the classroom. Using Social Media Technology for Higher Education University Social Media Club Concept
  19. 19. 18 Using Social Media Technology for Higher Education University Social Media Club Concept
  20. 20. College of Humanities Faculty of Engineering and Design Institute of European, Russian and Eurasian Studies (EURUS) Department of Economics Carleton University Faculty of Public Affairs Carleton University English Department 19 Student Services Carleton University (Main) Co-op and Career Services International Student Services Office Carleton University Arts One Program Mental Health at Carleton Faculty Departments Alumni Services Alumni Association Using Social Media Technology for Higher Education University Social Media Club Concept
  21. 21. Women in Science and Engineering Undergraduate Economics Society Graduate Economics Society Sprott Business Students’ Society Carleton University Dance Team 20 Ravens and Athletics Carleton University Ravens Carleton University Athletics Carleton University Intramurals Student Clubs and Societies Administrative Departments Campus Card Office Carleton University Online (CUOL) Carleton University Teaching Assistants Carleton University Department of University Safety Carleton University Art Gallery Using Social Media Technology for Higher Education University Social Media Club Concept
  22. 22. 21 http://www2.carleton.ca/socialmedia/social-media-directory Using Social Media Technology for Higher Education University Social Media Club Concept
  23. 23. Stanford University Open Office 22 Hours Video: Click to Play ... Using Social Media Technology for Higher Education University Social Media Club Concept
  24. 24. Challenges of Social Media A college social media must be managed by knowledgeable people who understands social media and is passionate about the college. students will feel that it is not authentic and will be disinterested if it does not enhance their learning 23 experience. Lack of Knowledge If Not If Yes Using Social Media Technology for Higher Education University Social Media Club Concept
  25. 25. Challenges of Social Media Even an excellent web page is useless if there are not any features to promote one-on-one connections with the students. Can make students feel like the 24 university does not care. Lack of Features If Not If Yes Using Social Media Technology for Higher Education University Social Media Club Concept
  26. 26. Challenges of Social Media Have a Facebook If Yes If Not enough ... Current and potential students will judge the university based on their experiences with the universities 25 Page It’s not enough to just have a university Facebook page It requires daily maintenance and interaction with students. Single Facebook Account is not social media accounts Using Social Media Technology for Higher Education University Social Media Club Concept
  27. 27. Students/Professors National Organizations International Organizations Local Professionals External Professionals 26 University Using Social Media Technology for Higher Education University Social Media Club Concept
  28. 28. Students/Professors National Organizations International Organizations Local Professionals External Professionals - to expand digital media literacy. - promote standard technologies. 27 Social Media Club University - encourage ethical behavior. - share best practices. Using Social Media Technology for Higher Education University Social Media Club Concept
  29. 29. 28 Introducing the Concept of Social Media Club Using Social Media Technology for Higher Education University Social Media Club Concept
  30. 30. 29 Introducing the Concept of Social Media Club Showing educators and students alike: How to use social media, technology, and innovation for a better higher education experience. Using Social Media Technology for Higher Education University Social Media Club Concept
  31. 31. 30 Successful implementations of SMC for Higher Education Using Social Media Technology for Higher Education University Social Media Club Concept
  32. 32. 31 Successful implementations of SMC for Higher Education Using Social Media Technology for Higher Education University Social Media Club Concept
  33. 33. 32 Successful implementations of SMC for Higher Education Using Social Media Technology for Higher Education University Social Media Club Concept
  34. 34. Joining International Social Media Organizations 33 University of Texas Using Social Media Technology for Higher Education University Social Media Club Concept
  35. 35. Joining International Social Media Organizations 34 Using Social Media Technology for Higher Education University Social Media Club Concept
  36. 36. 35 University Social Media Club Using Social Media Technology for Higher Education University Social Media Club Concept Act Local Educate Lead Think Global
  37. 37. 36 e-Learning Web 3.0 Web 2.0 Web 1.0 e-Learning 3.0 e-Learning 2.0 e-Learning 1.0 Using Social Media Technology for Higher Education University Social Media Club Concept
  38. 38. 37 In Palestine ... The First Social Media Initiative for Higher Education In Palestine Using Social Media Technology for Higher Education University Social Media Club Concept
  39. 39. 38 References Social Media in Higher Education Study University of Massachusetts Dartmouth 2010-2011 Study http://www.pamorama.net/2012/02/04/social-media-in-higher-education/ Colleges Embrace Social Media in the Classroom http://www.classesandcareers.com/education/2011/10/21/classroom-social-media/ Top 100 Social Media Colleges College Rankings http://www.studentadvisor.com/top-100-social-media-colleges 3 Simple Reasons Why Social Media is Important Virtual Social Media http://www.virtualsocialmedia.com/3-simple-reasons-why-social-media-is-important/ Social Media Club http://www.socialmediaclub.org Using Social Media Technology for Higher Education University Social Media Club Concept
  40. 40. Using Social Media Technology for Higher Education University Social Media Club Concept
  41. 41. Thank You Eng. Ashraf Al-Astal Managing Director linkedin.com/in/AAstal facebook.com/Ashraf.AlAstal twitter.com/A_Astal ashraf.astal@ieee.org +970 59 567 3300 in youtube.com/AshrafAstal slideshare.net/AshrafAlAstal/ Using Social Media Technology for Higher Education University Social Media Club Concept

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