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App store optimization : ASO

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With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app.

App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

In this Session, from this workshop you’ll learn:

• Prerequisites to a successful ASO campaign.
• App Store Vs Google play
• Factors that affect in Ranking
• How to do keyword research for your app and necessary tools
• Google Play Optimization-Old Factors vs New Factors for Ranking
• How to do competitor app analysis
• How to optimize Icons and Screenshots
• iOS Search Algorithm.
• Importance of Reviews and How to obtain more reviews for your app
• Developing a Marketing plan to promote your app.

Workshop Details:

Workshop on App Store Optimization
Date: 27th September, Time: 5:00 PM
Venue: BASIS Auditorium (Proposed)
Organized by: BASIS, Jointly with Mobile Monday & GDG Sonargoan

Published in: Technology
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App store optimization : ASO

  1. 1. App Store Optimization Presented By Anisul Islam CEO, Fortune Tech http://fortunetech.com. bd (ASO)
  2. 2. How New Apps Are Discovered? “Search”, in the app store, is the most used method for discovering and downloading new apps.
  3. 3. ASO Prerequisites Build a good app. (Seriously!) Put the app in proper category. Get the price right.
  4. 4. ASO Process Ranking Factors (ASO) + Increase Downloads!
  5. 5. Ranking Factors App Title Develope r Name Keyword s Reviews Download s App Descriptio n
  6. 6. Optimization Factors Icons Screensh ots Reviews Speed/Bug s Size of app
  7. 7. ASO Killers! Poor Quality Apps. App size is too heavy to download
  8. 8. ASO Killers! Too Many Negative Reviews ! App idea is too broad!
  9. 9. How To Do Keyword Research For App 1. brainstorm your search queries. 2. prepare appropriate search keywords.
  10. 10. Keyword Research Using Appcodes.com
  11. 11. Keyword Research Using Appcodes.com
  12. 12. Keyword Research Using Searchman.com Lets take a practical Example..
  13. 13. Keyword Research Using http://Sensortower.co m and Adwords Keyword Planner
  14. 14. Icon and Screenshots Optimization  Problems: o You may think your app icon is great, but in reality users may not like it. o Not having a plan “B”. Good Icons are.. 1. Easy To Remember and creates an impression. 2. No words in it.
  15. 15. Icon and Screenshots Optimization
  16. 16. Icon and Screenshots Optimization Frames can increase conversion Strong Colors Avoid white background with no frames Test vs your competitors
  17. 17. Importance of Reviews  Reviews Tell whether an app is- - good or bad - alive or not. - popular or not.
  18. 18. But the bad news is.. Happy Users Don’t Usually Post Reviews...Unhappy do.
  19. 19. How To Get More Reviews??  Within app push notifications.  Get your app featured on app review sites.  Reach out to bloggers.  Use “promo codes”. (for paid apps)  Use review exchange sites like AppReviewMe
  20. 20. How To Get More Eyeballs on Your App?  Spy on your competitors marketing strategy.  Use Google Alerts to track mentions.  Find Niche Related Forums and Engage in Discussions.  Guest post on high traffic sites.  Create how to videos.  Run targeted facebook ad campaigns.  Join in social media sites, groups etc.
  21. 21. THE END

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