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Ashley's Personal Brand Exploration
- 1. PERSONALBRANDEXPLORATION Ashley“A.K.Woolcock” Project & Portfolio I: Week 3 August 21, 2019
- 2. Starting in ballet and musical theater at a young age, Ashley Woolcock has always had a love for entertainment. She spent her spare time reading and surrounded with music. This is what’s believed to push Ashley into her career path. In Middle school she wrote and put out her first novel that now holds 117,000 Reads on Wattpad. Shortly after high school she threw her self into the music industry hands on by interning for Maybach Latino. Now two years later, with an undying love for writing and a passion for music, Ashley is studying at Full Sail University. She will earn her bachelors in Entertainment Business October of 2020. She hopes to be a top selling author and hold an A&R at a Record Label. IDENTITY
- 3. PROFESSION Potential Job Titles: • Artist Agent • Artist Manager • Creative Writer Creator Brand Archetype - Coming from the streets I have an ear for real music. I intend to sign artist who write their own music and have a real passion for music. As a writer I want to curate stories where little kids of color can look up to a main character that looks like them. Entertainment Industry - Film & Music
- 4. • DEMOGRAPHICS: 80% Female, 16-30 years old, Predominately colored, single , high school or College Educated, Located in south- east America. • PSYCHOGRAPHICS: Enjoys comedy and joyful outings, spends free time listening to music or watch anime and Tv shows, Very liberal people, believe in the equality of all , regularly attends concerts and shows. • IDEAL AUDIENCE MEMBERS: Amanda Geada, full Sail Student , Film Student, Jenae Williams , Miami Dade Student , Recruiters&HiringManagersatPBR,PRCA,andCBR TARGETAUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2020) • Internship at Republic Records . ‣I will keep the relationship with the VP of A&R growing. Offer my help on upcoming projects. Make sure to communicate my plans and when I plan to make the big move. Mid Term: (2025) • Land a movie deal on one of my book series. ‣Make sure to establish and brand my book properly on social media. Talk to the aggregate I know for Netflix and work with him over the years Long Term: (2040) • Open a sub label under music and movie company such as Sony or Warner. ‣I want this label to produce music, film, TV, and Books. I must make sure to balance out the many industries and keep my feet in equally.
- 6. SKILLSANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Microsoft Proficiency 70% Public Speaking 80% SOFTHARD Artist Management 75% Professional Writing 80% Audience Metrics 60% SOFTHARD Business Law 20% Adobe Creative Suite 65%
- 7. I provide raw entertainment. Through my company from music, to movies, I intend to find truly unique and talented artist and deliver ground breaking moving pictures. PROMISE
- 8. CREDENTIALS Work Experience: • Intern at Prominent Status • Intern at Maybach Latino Education: • Full Sail University obtaining a B.S. in Entertainment Business • Revolt Music Conference • Entertainment Business , B.S., Full Sail University (Exp. 2020) Skills: • Artist management • Creative Writer & Director • Event Planning • Social media marketing • Content creator
- 9. COMPETITION DamarOsouna Industry Experience: • No industry experience. Still in school. Education: • Current student enrolled in Music Business, B.S. at Full Sail University Skills and Proficiencies: • Customer Service - 0 endorsements • Social Media Marketing - 0 endorsements • Microsoft Excel - 0 endorsements A.K.Woolcock Overall Online Presence: • Only 1 connection, banner image not customized, average headshot could be more professional, profile not detailed enough, no articles published, sporadically active on personal social media accounts. URL not customized • Grade: Poor, 10 out of 100 Industry Experience: • 2 year event planning for Prominent Status Education: • Current student enrolled inEntertainment Business, B.S. at Full Sail University Leadership Experience: • Slip-N-Slide Records, Tour Manager Skills and Proficiencies: • Social Media Marketing - 2 endorsements • Adobe Creative Suite - 2 endorsements • Event Planning - 50 endorsements • Budgeting - 40 endorsements Overall Online Presence: • 10+ connections, banner image not customized, professional headshot, not detailed summaries throughout profile, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: Average, 18 out of 100
- 10. COMPETITION VivianYohannes Industry Experience: • ~18 years of A&R Experience Education: • Government and Politics , B.A. Noteworthy Experience: • Senior Coordinator of A&R and Marketing- Motown Records, 2016-Present, Hollywood, CA • A&R Assistant - Motown Records, Apr 2014-16, Hollywood, CA • Executive Assistant to the President - Motown Records, Jan 2012-14, NY • Manager of A&R - Epic Records, Jan 2018-Present, Culver City, CA Skills and Proficiencies: • Artist Management - 20 endorsements • Marketing - 15 endorsements • A&R Assistant - 30 endorsements A.K. Woolcock Overall Online Presence: • 300+ connections, banner image not yet customized, polished headshot, detailed profile summaries, four recommendations, notable volunteer work, URL not yet customized, no premium membership • Grade: Good, 80 out of 100 Industry Experience: • 2 year event planning for Prominent Status Education: • Current student enrolled inEntertainment Business, B.S. at Full Sail University Leadership Experience: • Slip-N-Slide Records, Tour Manager Skills and Proficiencies: • Social Media Marketing - 2 endorsements • Adobe Creative Suite - 2 endorsements • Event Planning - 50 endorsements • Budgeting - 40 endorsements Overall Online Presence: • 10+ connections, banner image not customized, professional headshot, not detailed summaries throughout profile, no articles published, sporadically active on personal social media accounts, URL not customized • Grade: Average, 18 out of 100
- 11. BRANDPOSITION In honor of the pen pushers and the “I cant see myself doing anything else”, I can’t either and I’m here to give you all creative freedom to follow your dreams. I ensure to support your talent to its fullest capability and provide a reliable team behind you! ASHLEYKAYWOOLCOCK“A.K.WOOLCOCK”
- 12. NETWORKING&MARKETING Industry Events & Organizations • 2020 SXSW Music Conference ‣ March 11-17 | Austin, TX • Launch Music Conference ‣ April 25-18 |Lancaster, PA • San Francisco Writers Conference ‣ February | San Francisco Digital Marketing • Primary Content: Insta TV Show: Culture Wise , Focuses on the main media and culture of our generation along with game shows, 2 episodes per week, Youtube and Insta • Primary Tools: Twitter and Instagram - Post everyday on both platforms, promote each weeks new episodes along with meme content. Repost and post memes using the episode on twitter. • Website: All content can be found on many platforms: Instagram , Youtube, Culture Wise site, Full Sail Portfolio Site
- 13. PROFESSIONALDEVELOPMENT Mentor • Seeking any music industry position pro with minimum 10 yrs of experience; preferably a woman, Oct.2020 Formal Education • Complete Entertainment Business , B.S. by expected graduation date in 2020 Technical Skills • Data Analysis and Reporting- Full Sail University, 2019 • Business Management - Full Sail University, 2019 • Artist management - Artist: RYDER, 2016 - current • Studio Management - Maybach Latino, 2016 Soft Skills • Formal Research and Journalism - Pines Charter HS, 4 yrs • Cambridge Global Research - Pines Charter HS 2016 • TV Production - Broward College, 2016 • Event Planning- Prominent Status, 2017-18
- 14. AshleyWoolcock You know how most teen stories follow a normal suburban kid with “their version” of a not so perfect life. Well, I believe it’s time for the other kids to have a voice. What I do is write stories for the colored and the normal kids, with real world issues, that are relatable and true. In fact I have some work you can check out and see for yourself. My most popular book has reached over 117,000 reads all over the world and has received numerous feedback from little girls in India. They’ve expressed that they can actually see themselves within the main character and the story has made them feel less alone. “