Social Media Marketing &NetworkingGetting you and your business seen
Social Media MarketingSocial meets MarketingHow businesses benefitThe reality of it
What is social media marketing?• Social media is interactions among people inwhich they create, share and exchange infoand...
Social media’s role for business• Marketing• Networking• Maintaining relationships• Creating brand advocates• Modern day w...
Helping you get a job
Helping you get a job
Let’s be realistic• Social mediamarketing is social.• It’s not free.• This is a long-terminvestment of buildingtrust with ...
Strategy DevelopmentWho am I?Who is my audience?What is my product?Why should they buy it?How do I measure success?
Who am I?• I‘m using social media as a...– Professional / Expert– Business / Brand– Networker / Job seeker– Person / Indiv...
Who is my social media audience?• Where do they live? Work? Play? Hang outonline?• What language(s) do they speak?• How ol...
Who are my competitors?• Where are they present – online and in reallife?• What language(s) do they communicate in?• How e...
What is my product or service?• What makes it unique?• What problems does it solve?• What are the selling points?– High qu...
Why do they need me andmy product?• Why do my customers need this product orservice?• Why should they purchase this produc...
How do I measure success?• How many more people visit my website?• How many products sold?• How many new clients have sign...
Best practices: ContentSourcing contentTypes of content to postGeneral guidelines
Content Marketing• 70% of customers prefer getting to know acompany via an article rather than an ad• Websites with blogs ...
Goal of postingWe want what we post (owned media) to beplayed forward and reposted by ouraudience (earned media) so that t...
Sourcing contentFind content your audience wantswithout focusing on the sale.• Follow other thought leaders and repost wha...
70% of content is…Industry related or generally relevant• Topical• Curate news items• Shareable• “Newsjacking”
20% of content is…Engaging with fans and being social withpersonality• Call to action: like, comment, read, share, click…•...
10% of content is…Promoting your brand, making the sale• Offers, discounts• Visual• Target-specific• All about you
Before you post…• Who is my reader and will they like it?• Does the title make me want to click and read?• Have I used key...
Rules to follow1. Don’t sell too fast - relationships matter2. Give it time - ROI is gradual and you will needtime to see ...
Being a good social media citizen1. Like/follow those whosupport your business2. Create original content3. Good, bad and u...
Best practices: LinkedInProfessional profileCompany pageLow-cost marketing methods
LinkedIn Profile• Complete all the info using keywords• Connect with other professionals, comment,endorse skills• Follow c...
Low-cost marketing tips• Keep page updated with company news• Share general updates via profile• SEO and keywords• Links i...
LinkedIn Networking Strategy• Make an impression – a good one!• Use relevant keywords• Be visual with videos and pictures•...
Best practices: TwitterOverviewAccount structureContent tipsOptimized tweeting
Best Practices: Twitter Structure• Picture, header image and background branding• Completed details• Lists
Best Practices: Twitter Language#topic/keywordRT or viad username@username.@username#FFMTTY or TY4RTHT or h/t
Best Practices: Twitter Content• Know the shorthand• Hashtags in tweets and bio section• Prompt followers to use a branded...
Best Practices: Twitter Headlines1. Get What You Want– Example: “The Secret To Getting More Money For YourProperty!”2. Cry...
Posting on TwitterEngagement rates are 17% higher onweekends.No more than four per day.Tweets between 8:00 and 19:00 have ...
Best practices: FacebookStructure of accountBest days and times to postFacebook advertising
Personal Profile for Business Use• Make sure your Facebook Page is listed in theWork and Education area in your About sect...
Facebook Page Structure• Website in about section• Complete all necessary info in About tab• Make yourself the “Featured P...
Posting on FacebookWednesday engagement is 7.4% lower thanaverage. Weekend is 14.5% higher.Posts between 20:00 and 7:00 ge...
Post TimingPost Targeting
See the results with Insights
Facebook Advertising• Like ads• Page post ads• Sponsored stories• Mobile ads
Upcoming DevelopmentsWhat to watch for!
Consumer Trends• Mobile usage is up 63%• Customer service has becomesocial• Listening is key to consumeractivity• Simple i...
Google+• Second most popular in the world• Integrated with Google products• AuthorRank!!
Pinterest• Started in 2011 and fastest growing SM network• Pinterest is “Who I want to be”• All about liking and re-pinnin...
Facebook vs. PinterestFacebook PinterestTotal spent $85 $180Influence on sale 7% 10%New users 57% 86%Engagement NA 65% les...
Instagram• Barely 2. 5 years old, launched in October 2010• Facebook bought in April 2012 for US $1 billion• Still a start...
How to Use Instagram• Integrate with interactive website sopictures feed instantly• Share on other networks• Be fun, relax...
YouTube• 8 years old with 800million monthlyvisitors.• Second largest searchengine after Google.• Every second 46,296YouTu...
Ideas for using YouTube• Teach someone something.• Start a conversation or comment on a recentevent.• Expose a lesser know...
General Outlook for 2013HumanizeEngageBe TransparentGo MobileDon’t OverloadContent in Context
Key TakeawaysHave a plan.Know how to measure success.Create a business personality.Speak your clients’ language.Be active ...
Upcoming SlideShare
Loading in …5
×

Social Media Marketing & Networking: Getting you and your business seen

812 views

Published on

http://www.setsailsmedia.com
Why Social Media is important for you and/or your small business
Your Social Media goals & objectives
Introduction to best practices of the top social networking platforms
How to create the perfect personal and business profiles
Finding the right content and sharing it on the right platform
Privacy and Social Media

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
812
On SlideShare
0
From Embeds
0
Number of Embeds
128
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • If you are going to put your brand online, you have to know who to share it with and who your audience is.Customer relations and service:http://adage.com/article/digitalnext/anger-tracking-privacy-respect/238772/http://blogs.hbr.org/cs/2012/12/should_you_bother_using_social.html?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflowhttp://www.mediapost.com/publications/article/191175/social-media-will-be-primary-channel-for-engaging.html#ixzz2IVKtlU10
  • http://mashable.com/2013/01/23/social-media-your-next-job-infographic/
  • Increase in job seekers creating social resumes and increase in employers who use SM to recruit.
  • Find a voice for your brand and be that personality.Even without ads, you can plan to spend dedicated time and resources.Be consistent! How do your personal relationships function? SM is to refer people BACK to your site. Use that as a “base” for content and keep bringing them there. Makes Google happy too!
  • Imagine who will be your social media conversation partner – your ideal client.
  • Same goes for individuals. Demonstrate to others WHY you are the expert.
  • http://www.jeffbullas.com/2013/01/16/5-cool-content-marketing-infographics-you-shouldnt-miss/
  • Why do we post?Network with others.Keep the conversation two-way.Give fans tools to become advocates.http://www.forbes.com/sites/deborahljacobs/2013/02/15/social-media-marketing-how-to-turn-satisfied-customers-into-brand-advocates/
  • Defining what your audience wants takes planning, time and trial-and-error. I recommend having a basic plan so you can follow-up with what worked/didn’t. Don’t be afraid to go for it!- Great for content, networking, shows client you are connected.Content from all over about whatever topics you search for. It’s like an automatic, constant Google searchExcellent way to get traffic back to your site and increase SEOOthers: collect, curate, report on a conference you attended, share opinion, just start writing!http://www.jeffbullas.com/2013/02/13/why-you-should-steal-content/
  • Topical: already relevant news worth sharing that fits your market. Nice cuz it’s like double exposure. Curate: bring together resources your fans will find interesting. 1) you are generating and creating your content by borrowing from othersShareable: you want to give fans something they WANT to share. Oreo did this amazingly well in their “Daily Twist” campaign by incorporating topical content into images of their product (The Mars Rover Landing is shown below).http://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://mashable.com/2012/08/30/improve-facebook-edgerank/
  • Visual: pictures really are worth 1,000 words in SM. Poll picture/design options. Ask them to caption a picture. Caption a picture 5.5XExpressive/personal: show your humanity and personality. Welcome new fans. Wish happy holidays. Things they experience, you experience with them.Target-specific: Look at Insights to see who your fans are and post to themFill in the blank gets 4X more comments than average. Also let’s you hear what people are saying. Get their feedback.http://www.jeffbullas.com/2013/01/08/how-to-improve-your-marketing-accuracy-with-facebook-hyper-targeting/http://mashable.com/2012/08/30/improve-facebook-edgerank/http://mashable.com/2012/09/28/marketers-facebook-wrong/http://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://mashable.com/2012/08/30/improve-facebook-edgerank/
  • Offer: they share with friends, get more fans. When polled, FB users said offers was a top reason they follow a brand. Visual: show your products and in actionTarget-specific: Look at Insights to see who your fans are and post to themhttp://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://mashable.com/2012/08/30/improve-facebook-edgerank/
  • http://heartifb.com/2012/12/14/blogging-tip-11-questions-to-ask-before-your-post-goes-live/
  • Be consistent! How do your personal relationships function? Don’t have time to cover all these in-depth tonight.BENEFITS are: awareness, trust, advocacy and a community. High-value customers. http://www.forbes.com/sites/deborahljacobs/2013/02/15/social-media-marketing-how-to-turn-satisfied-customers-into-brand-advocates/
  • Close accounts that are inactive. Have one account per network. Don’t blast your fans.
  • LinkedIn is the social media B2B platform. YOU as a professional should be here and your business.
  • Not generic website titlesLink to your profilePost updated with #Nice picturehttp://www.inc.com/marla-tabaka/linkedin-profile-changes-new-tips.html?nav=next
  • B2B or personal networkinghttp://help.linkedin.com/app/answers/detail/a_id/34325
  • Impression is picture and 120 words about you. That is what has to sell you.http://www.jeffbullas.com/2013/03/13/four-smart-strategies-to-help-you-engage-with-more-of-the-right-people-on-linkedin/
  • Lists. The most under utilized feature on Twitter. Advantages: follow lots of people, but sort them out as you wish and see their stream better. Other can subscribe to your lists. So make lists that your market is interested and be a thought leader. Don’t have to follow to list someone. They aren’t notified, but can see if someone added them to a list. Private lists even.
  • People will only see others' @replies in their home timeline if they are following both the sender and recipient of the @reply. Solution: .@usernameMT: Modified tweethttps://support.twitter.com/articles/166337-the-twitter-glossary#
  • # get twice the engagement, but only 1-2.Budweiser's bad example: #taste is Volvo’s good example: #MyFirstVolvoRio Las Vegas exampleLinks can be long and use up 100-140 charters. We have tools to help in Hands-on section.http://www.digiday.com/brands/brands-adopt-hashtag-strategies/http://www.linkedin.com/today/post/article/20130207152835-15077789-the-1-thing-every-business-executive-must-understand-about-social-mediahttp://mashable.com/2012/06/26/marketers-failing-twitter-study/https://support.twitter.com/articles/166337-the-twitter-glossary#
  • http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/#2yLefEkmWZh8CJtu.99 Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline.Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire pieceAnother test revealed that a good headline performed 259% better than the worst headline.This means that up to nearly 3 times as many people would read your web page or view your video just through having spent some time ensuring that the headline is optimized.
  • 320 brands from Dec. 2011-Feb 2012http://mashable.com/2012/06/26/marketers-failing-twitter-study/
  • http://leaguecomputers.com/blog/2013/02/7-personal-branding-tips-for-your-facebook-profile/
  • Start date is important for timed posts within FB.More in page settings: About, description, basic info, contact info, category, address, map, mission, awards, etc….
  • http://mashable.com/2012/09/28/marketers-facebook-wrong/
  • Other targeting options:Relationships statusEducationInterested inAge
  • LIKES: Gender, age, country, city, languagesREACH: Extended network via your fans demographicsTALKING: People who have taken an action (like, share, comment) that creates a “story” their friends see.
  • Why ads? Cuz FB allows ONLY 16% (maybe 23%) of you fans to see what you post. Why? Cuz they want your money and their stock holders do too.CHANGES::: FB is making it easier to promote or Boost what you postIn 2011, TV ad spending rose 4.5%. Online rose 21.7%. More still spent for TV ($71.8b), but online is rising ($32b)Essentially, the study says, brands can reach not only their fans but people very similar in their shopping behavior and affinity for the brands by buying Facebook ads, rather than relying mostly on page posts that in any case reach as little as 16% of fans and even fewer non-fans. Another interesting tidbit: Those exposed to ads by the major retailer were 66% more likely to buy from the retailer online and 45% more likely to buy in a store.Like ads show along the side of the newsfeed, are like a standard ad, but have a LIKE built in. This directs people immediately to your page, getting you more likes and brand visibility. Post ads, take a post and turn into an add. Great for getting new page likes and engagement with current fans.http://www.jeffbullas.com/2013/01/04/a-powerful-two-step-system-to-increase-the-value-of-your-facebook-community/http://www.forbes.com/sites/roberthof/2012/10/25/facebook-yes-our-ads-work-chapter-16http://blog.prnewswire.com/2013/02/14/social-mobile-the-ad-kingdom-is-changing/
  • Simplifying your plans to target customers rather than over expose. Simplify your consumsers lives with your goods, products and services.http://www.socialmediaexaminer.com/7-social-media-trends-for-consumers-new-research/http://www.forbes.com/sites/thesba/2013/01/23/5-surprising-marketing-trends-for-2013/
  • http://www.zdnet.com/google-moves-up-to-second-place-in-social-networks-7000010372/
  • http://www.socialmediaexaminer.com/7-social-media-trends-for-consumers-new-research/http://blog.prnewswire.com/2013/02/16/why-your-brand-should-be-on-pinterest-how-to-get-started/Product photography is more important than ever!Harvard Business Review: More than 1 in 5 Pinterest users has pinned an item that they later purchased
  • Boticca online, worldwide jewelry traced sales, averages sales, conversions and engagement of 50,000 FB/Pin visitors. http://www.jeffbullas.com/2012/05/11/5-insights-on-facebook-vs-pinterest-in-driving-sales-infographic/
  • http://www.jeffbullas.com/2013/02/28/instagram-smashes-huge-milestone/Instagram is barely 2 and a half years old after being launched in October 2010. In April 2012, Facebook thought its technology and potential were worth $1 billion and bought the startup which had only 13 employees and was still losing money.It has just broken through the 100 million users per month and is now a major player in the social media ecosystem.This puts it at number 5 behind Facebook, Twitter, Google+ and LinkedIn.
  • http://www.jeffbullas.com/2012/10/12/6-tips-for-marketing-your-business-with-the-social-media-mobile-app-instagram/
  • http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic/Videos are the best storytelling medium and are 53 times more likely to appear on first page search results
  • http://www.jeffbullas.com/2012/06/26/10-things-you-may-not-know-about-youtube/
  • What is expected in 2013 is what we already covered:Find the methods and networks that help your brand achieve these consumer expectations.Video of 202 predictions: people a little overloaded and SM become more educational based. Brands that aren’t present will seem irrelevant. http://www.searchenginejournal.com/social-media-trends-for-2013-7-tips-on-how-to-maximize-roi/57617/
  • Social Media Marketing & Networking: Getting you and your business seen

    1. 1. Social Media Marketing &NetworkingGetting you and your business seen
    2. 2. Social Media MarketingSocial meets MarketingHow businesses benefitThe reality of it
    3. 3. What is social media marketing?• Social media is interactions among people inwhich they create, share and exchange infoand ideas in virtual communities andnetworks.• Marketing is the action or business ofpromoting and selling products or services.• Social media marketing is interacting withpeople by creating, sharing and exchanginginfo to promote your business.
    4. 4. Social media’s role for business• Marketing• Networking• Maintaining relationships• Creating brand advocates• Modern day word-of-mouth• Establish a reputation for your brand• Online presentation affects buyers decisions• Customer relations and service
    5. 5. Helping you get a job
    6. 6. Helping you get a job
    7. 7. Let’s be realistic• Social mediamarketing is social.• It’s not free.• This is a long-terminvestment of buildingtrust with youraudience.• Websites/blogs are still necessary!• You don’t need to be on every network.
    8. 8. Strategy DevelopmentWho am I?Who is my audience?What is my product?Why should they buy it?How do I measure success?
    9. 9. Who am I?• I‘m using social media as a...– Professional / Expert– Business / Brand– Networker / Job seeker– Person / Individual• Define yourself.– Funny– Smart– Hard working– Passionate about your industry– Devoted motherCreate and be that voicewhen posting.
    10. 10. Who is my social media audience?• Where do they live? Work? Play? Hang outonline?• What language(s) do they speak?• How old are they?• Customers? Potential customers? Businesses?• What services are they most interested in?• What might they call these services/searchfor?
    11. 11. Who are my competitors?• Where are they present – online and in reallife?• What language(s) do they communicate in?• How established are they?• Who do they target – consumers orbusinesses?• What services do they (not) offer?• How easy are they/their products to find bysearching?
    12. 12. What is my product or service?• What makes it unique?• What problems does it solve?• What are the selling points?– High quality / 100% guarantee– Locally produced– Custom made to order
    13. 13. Why do they need me andmy product?• Why do my customers need this product orservice?• Why should they purchase this product orservice from me?• Why is my product / service better than theothers?Answer these questions for them inyour marketing efforts.
    14. 14. How do I measure success?• How many more people visit my website?• How many products sold?• How many new clients have signed up?– For the service– For the newsletter– Have liked my page• How my social media engagement haschanged:– Likes, shares, clicks, etc.
    15. 15. Best practices: ContentSourcing contentTypes of content to postGeneral guidelines
    16. 16. Content Marketing• 70% of customers prefer getting to know acompany via an article rather than an ad• Websites with blogs receive 55% more visitors• 52% of consumers say that blogs have impactedpurchase decisions• Videos are the best storytelling medium and are53 times more likely to appear on first pagesearch resultsContent in context is king!
    17. 17. Goal of postingWe want what we post (owned media) to beplayed forward and reposted by ouraudience (earned media) so that theamplification continues and ripples.Ripples move people to our website.
    18. 18. Sourcing contentFind content your audience wantswithout focusing on the sale.• Follow other thought leaders and repost whatthey post“Good artists borrow, great artists steal.” –Picasso• Set-up Google Alerts• Pictures and video!• Your blog• Your experiencesFollow the70 – 20 – 10 Rule
    19. 19. 70% of content is…Industry related or generally relevant• Topical• Curate news items• Shareable• “Newsjacking”
    20. 20. 20% of content is…Engaging with fans and being social withpersonality• Call to action: like, comment, read, share, click…• Visual• Expressive/personal• Target-specific• “Fill in the blank” posts
    21. 21. 10% of content is…Promoting your brand, making the sale• Offers, discounts• Visual• Target-specific• All about you
    22. 22. Before you post…• Who is my reader and will they like it?• Does the title make me want to click and read?• Have I used keywords, tags, @ mentions, linksappropriately?• Is this post timely?• Am I using the right network(s)?• Should I repeat the post?• Check the spelling and grammar• Give credit when reposting
    23. 23. Rules to follow1. Don’t sell too fast - relationships matter2. Give it time - ROI is gradual and you will needtime to see the benefits3. Make sure your brand has an online voiceand you stay true to your ID4. Social media marketing is not a singlesolution - customer service, product andother marketing matters too5. Have a plan, direction, goal, expectedoutcome, know what you are measuring
    24. 24. Being a good social media citizen1. Like/follow those whosupport your business2. Create original content3. Good, bad and ugly ofcomment control4. Follow policies andrules5. Don’t over do it
    25. 25. Best practices: LinkedInProfessional profileCompany pageLow-cost marketing methods
    26. 26. LinkedIn Profile• Complete all the info using keywords• Connect with other professionals, comment,endorse skills• Follow competitor’s pages• Use custom descriptions for the websites youenter• Create a unique URL with your name• Set-up your public profile• Participate and initiate group discussions
    27. 27. Low-cost marketing tips• Keep page updated with company news• Share general updates via profile• SEO and keywords• Links in email signature• “Follow” link on website• NEW: Add media content to enhance experience• Paid ads and company page upgrades
    28. 28. LinkedIn Networking Strategy• Make an impression – a good one!• Use relevant keywords• Be visual with videos and pictures• Update and comment effectively
    29. 29. Best practices: TwitterOverviewAccount structureContent tipsOptimized tweeting
    30. 30. Best Practices: Twitter Structure• Picture, header image and background branding• Completed details• Lists
    31. 31. Best Practices: Twitter Language#topic/keywordRT or viad username@username.@username#FFMTTY or TY4RTHT or h/t
    32. 32. Best Practices: Twitter Content• Know the shorthand• Hashtags in tweets and bio section• Prompt followers to use a branded #• Events• Conversations• Ask questions/to be RT’ed• @mention and give RT credit• Listen and respond• Character count < 100• Use links#taste is = #MyFirstVolvo = 
    33. 33. Best Practices: Twitter Headlines1. Get What You Want– Example: “The Secret To Getting More Money For YourProperty!”2. Crystal Ball and History– Example: “10 Predictions on the Future of Social Media”3. Problems and Fears– Example “Get Rid of Your Debt Once and For All”4. Fact, Fiction, Truth and Lies– Example: “Little Known Ways To Make Money On The StockExchange”5. How To, Tricks Of The Trade– Example: “How To Plan The Ultimate Holiday”6. Best and Worst– Example: “The 10 Worst Mistakes Made by Bloggers
    34. 34. Posting on TwitterEngagement rates are 17% higher onweekends.No more than four per day.Tweets between 8:00 and 19:00 have 30%higher engagement.
    35. 35. Best practices: FacebookStructure of accountBest days and times to postFacebook advertising
    36. 36. Personal Profile for Business Use• Make sure your Facebook Page is listed in theWork and Education area in your About section.• Hide your Friends list and activity if you areconcerned about privacy or a professionalimage (sometimes your Friends’ photos aren’t themost professional-looking images).• Put privacy controls on your photo albums andmake separate albums for groups of Friends.• Create a custom Friend List for business contacts.• Change the visibility of individual postsBonus tip: View your personal profile as “Public”
    37. 37. Facebook Page Structure• Website in about section• Complete all necessary info in About tab• Make yourself the “Featured Page Owner” ofyour business• Like other pages• Invest wisely in Facebook advertising to increaselikes and visibility• Highlight other networks, your blog, newsletteretc. with Facebook Tab Apps
    38. 38. Posting on FacebookWednesday engagement is 7.4% lower thanaverage. Weekend is 14.5% higher.Posts between 20:00 and 7:00 get 14% higherengagement rate.One to two posts a day means 19% higherengagement rates than posting three or moreposts.Watch out! Facebook’s news feed optimizationspenalizes for too many posts at a time!
    39. 39. Post TimingPost Targeting
    40. 40. See the results with Insights
    41. 41. Facebook Advertising• Like ads• Page post ads• Sponsored stories• Mobile ads
    42. 42. Upcoming DevelopmentsWhat to watch for!
    43. 43. Consumer Trends• Mobile usage is up 63%• Customer service has becomesocial• Listening is key to consumeractivity• Simple is the way to be for youand consumers
    44. 44. Google+• Second most popular in the world• Integrated with Google products• AuthorRank!!
    45. 45. Pinterest• Started in 2011 and fastest growing SM network• Pinterest is “Who I want to be”• All about liking and re-pinning images tovirtual boards
    46. 46. Facebook vs. PinterestFacebook PinterestTotal spent $85 $180Influence on sale 7% 10%New users 57% 86%Engagement NA 65% less than FBConversion rates NA 51% lower than FBPinterest earns more money.Facebook earns more attention.
    47. 47. Instagram• Barely 2. 5 years old, launched in October 2010• Facebook bought in April 2012 for US $1 billion• Still a start-up with 13 employees and losingmoney.• April 2013 just broke 100 million users permonth• In fifth place behind Facebook, Twitter,Google+ and LinkedIn.
    48. 48. How to Use Instagram• Integrate with interactive website sopictures feed instantly• Share on other networks• Be fun, relaxed and sociable• Do a “behind the scenes” like Jamie Oliver’skitchen did.• Ask open ended questions when you post toincrease engagement.
    49. 49. YouTube• 8 years old with 800million monthlyvisitors.• Second largest searchengine after Google.• Every second 46,296YouTube videos arebeing viewed aroundthe world.
    50. 50. Ideas for using YouTube• Teach someone something.• Start a conversation or comment on a recentevent.• Expose a lesser known fact.• Get some face time, recognition or a bit offame.• Create interesting videos that are direct andefficient.
    51. 51. General Outlook for 2013HumanizeEngageBe TransparentGo MobileDon’t OverloadContent in Context
    52. 52. Key TakeawaysHave a plan.Know how to measure success.Create a business personality.Speak your clients’ language.Be active and engaging.Create and contribute.Socialize.

    ×