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SC Johnson and Son:      Marketing Strategy
Company Facts Started in 1886 Employ about 12,000 people globally Generate more than $8 billion in sales Headquartered...
 Mostly targets the “housewife”  persona This tactic has been very  successful but….  We can make it      better!
 Maintain the established successful  consumer base Increase sales by broadening target market  and utilizing social media
 Increasing the use of social networking to boost their “family”  platform Use facebook (the current one isnt very activ...
Create more personas to target!            Possibilities:               Men             Students
 SC Johnson and Son can expand  their target and still maintain  their overall family feel
Increase in Consumers           =   Increase in Sales           =        $$$$$
Budgeting             Because they              have such vast              resources, they              can afford to   ...
Success!!! Success can be measured by increase of sales  and brand recognition in different  demographics.
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NMDL Final Presentation: SC Johnso

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NMDL Final Presentation: SC Johnso

  1. 1. SC Johnson and Son: Marketing Strategy
  2. 2. Company Facts Started in 1886 Employ about 12,000 people globally Generate more than $8 billion in sales Headquartered in Racine, Wisconsin, where it was founded Sell products in almost every country around the world includes global brands such as Pledge®, Duck®, Mr. Muscle®, Windex®, Scrubbing Bubbles®, Glade®, Raid®, OFF!®, Baygon® and Ziploc® Prides themselves on staying a family company
  3. 3.  Mostly targets the “housewife” persona This tactic has been very successful but…. We can make it better!
  4. 4.  Maintain the established successful consumer base Increase sales by broadening target market and utilizing social media
  5. 5.  Increasing the use of social networking to boost their “family” platform Use facebook (the current one isnt very active), twitter, and blogging to show case charity work, or events that benefit families This will further build their image without needing to constantly push the product
  6. 6. Create more personas to target! Possibilities:  Men  Students
  7. 7.  SC Johnson and Son can expand their target and still maintain their overall family feel
  8. 8. Increase in Consumers = Increase in Sales = $$$$$
  9. 9. Budgeting  Because they have such vast resources, they can afford to put several million or more into each plan.
  10. 10. Success!!! Success can be measured by increase of sales and brand recognition in different demographics.

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