Successfully reported this slideshow.
Your SlideShare is downloading. ×

Why content matters

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 12 Ad

More Related Content

Recently uploaded (20)

Advertisement

Why content matters

  1. 1. Transform Your Content Good storytelling generates great leads
  2. 2. Why It Matters
  3. 3. Content marketing is the “sweet spot” What your brand promotes What B2B buyers want
  4. 4. GOOD STORYTELLI NG IS THE FOUNDATIO N OF GREAT MARKETING
  5. 5. Know Your Audience B2B Storytelling is fundamental to marketing because the emotional response that stories elicit can ultimately impact business performance. AND because people are looking for a good story… B2B Procurement Do Online Research Don't Do Research B2B Procurement Prefer Online Research Prefer Talking to Sales Rep 94% 59% According to Accenture’s 2014 State of B2B Procurement Study
  6. 6. ….is what smart marketers use to engage with – and successfully sell to – buyers who do their own research
  7. 7. CONTENT MARKETING Helps You Educate & Nurture Your Target Audience
  8. 8. Good stories are backed by data & strategy Marketers can increase qualified leads if they can execute a great story backed by solid analytics. A company usually has one main “brand narrative” supported by smaller narratives around certain products, services or missions. These pieces all add up to a grander content marketing strategy. Leads Email Marketing Landing Pages Social content Product, Service, And Mission- centric messaging guided by an overarching Brand Narrative
  9. 9. Good content + right eyes + right time = SUCCESS People want valuable, informative, useful information and will visit, return to, and ultimately buy from companies who provide just that. It’s in the data: Marketers that provide valuable content backed by an intelligent strategy see 7.8 times more site traffic than those that don’t Content marketing is 62% less expensive than traditional marketing and can result in roughly 3 times the number of leads 60% of people are compelled to actively seek a product after consuming content about it According to Demand Metric According to Demand MetricAccording to kapost
  10. 10. CONTENT MARKETING Marries Your Brand Narrative With Relevant, Useful Information for Prospects
  11. 11. Yet, many don’t have a plan…
  12. 12. For more information: https://contentrewired.com ashley@contentrewired.com @contentrewired Professional content marketers can

×