1.
2017 Annual Report

2.
Our Vision
To create a world where diabetes
is not a barrier to living a full life.
Our Mission Our Values
To create a global network and
foster collaboration between all
stakeholders within the diabetes
community & together provide
adequate and sustainable
access to diabetes medication,
equipment, education and
support to all people living with
diabetes by 2025.
We create opportunities.
We bring people together.
We strive for equal access.
We empower people with
diabetes.
Be empowered. Be inspired. Be the change.

3.
Medication
Our goals are to:
Improve access and
affordability of insulin by
collaborating with
policymakers and
industry partners.
Support innovation and
research by collaborating
with industry and
academic partners.
Equipment
Our goals are to:
Improve access and
affordability of diabetes
equipment by
collaborating with
policymakers and
industry partners.
Support innovation and
research by collaborating
with industry and
academic partners.
Education
Our goal is to:
Improve access to
ongoing diabetes
education & appropriate
resources by
collaborating with
academic partners and
diabetes organisations.
Support
Our goals are to:
Provide mentorship to
leaders who want to
make a difference within
the diabetes community
through our mentorship
program.
Provide peer support for
leaders.
4 Strategic Pillars

4.
2017 Pillar Achievements
Medication
February 2017: Virtual
Roundtable on Access to
Medication featuring
special guest Elizabeth
Rowley, Founder of
T1International.
Equipment
April 2017: Virtual
Roundtable on D-Tech &
the Privilege Bubble
featuring special guest
Renza Scibilia, author of
the blog Diabetogenic.
August 2017: Minisode
with Stella Chew, founder
of Dogs and Diabetes
Singapore.
Education
December 2017:
Minisode on Live1tBlue
with Paula Chinchilla
Ortega and Daniela
Rojas Jiminez that
explored the need for
multilingual resources.
Support
August 2017: Minisode
with Nicole Reed,
founder of the NYU
Chapter of the College
Diabetes Network (CDN)
November 2017:
Minisode with Georgie
Peters, founder of
Diabetes Eating
Disorders and
Awareness.
All of the resources we produced in 2017, in addition to those mentioned above, link back to raising awareness,
inspiring the community, and fostering diabetes education. These include our Global Postcard series, blog
articles, social media posts, original photos, and more.

5.
Resources
Brand Guidelines and regular team meetings
BeLive platform for live broadcasts on Facebook with users in multiple locations
Guides for using the BeLive platform for guests and hosts of our Virtual
Roundtables and Minisodes
Social media best practices guide to refine the Beta Change voice
Virtual Roundtable and Minisode platforms
Media release form for guests and guest contributors
Template for sourcing written and live streaming content

6.
Elizabeth Rowley | Founder, T1International
Renza Scibilia | Diabetogenic
Anna Poh | Anna’s Kitchen (Mother’s Day Minisode)
Lisa Hynes, PhD. | Researcher, D1now study
Lou Vickers-Willis | Young Adults with T2 Diabetes
Stella Chew | Founder, Dogs and Diabetes Singapore
Nicole Reed | Founder, NYU Chapter of College Diabetes Network
Georgie Peters | Diabetes Eating Disorders and Awareness
Daniela Rojas Jiminez and Paula Chinchilla Ortega | Founders, Live1tBlue
These guests joined us
live on Facebook using
our BeLive platform for
a Virtual Roundtable or
a Minisode in 2017.
Guest
Appearances

7.
9 Newsletter Updates
● Newsletter reach:
100 subscribers
41.4% open rate
9 Minisodes
● Average reach: 616 per Minisode
● Largest Minisode Facebook reach: Australia’s National Diabetes Week (1,039)
Membership Program interest: Goal: 100 | 2017 EOI total: 7
*Note: We are still prioritizing our goals and looking back helps us focus on what’s important!
Making Connections
6 Virtual Roundtables
● Average reach:
531 per Roundtable
We created a website!
www.betachange.org

8.
Social Media Notables
Largest Facebook post reach:
Diabetes Emergency Kits post (1,410)
FB* Goal Followers: 1,000 | Followers in 2017: 333 (232 new)
Twitter* Goal Followers: 200 | Followers in 2017: 172 (122 new)
Twitter Impressions: Average of 4,269 per month
YouTube Views: Average of 22 per Roundtable
Channel subscribers: 4 in 2017
*We also featured many Facebook and Twitter contributors in 2017 across various themes and campaigns

9.
Original Series
● Global Postcards
● Blog posts*
Lisa Hynes
Nicole Reed
Cassidy Robinson
Mercedes Howlin
Tammy Moran
Carrie Hetherington
Stephanie Haack
Chipimo Chisanga
Written Content &
Guest Contributors
To BetaChange.org
These guests
contributed written
content and/or photos
that were featured on
the Beta Change
website in 2017.
*also includes articles by Beta Change team members Fiona Scott,
Ashley Ng, and Pei Yan Heng

10.
Media Appearances
Beta Change was
mentioned in the
Spring 2017 print
and online
versions of
Diabetes Wellness
magazine, a
publication of
Diabetes New
Zealand.
Article by
Katie Doyle.

11.
Team member
Fiona Scott was
interviewed for
an article that
appeared in the
Summer 2017
print and online
versions of
Diabetes
Wellness...
...and the Beta
Change Virtual
Roundtables
also got a
shout-out!
Article by
Katie Doyle.

12.
While Beta Change accomplished a lot in 2017,
I’m really proud of two things in particular: our live
broadcasts and our written web content.
These are two specific ways in which we engage
the diabetes community and share stories that
reach past what is currently available in the
The past year has been unbelievably rewarding at
Beta Change. It’s amazing what you can achieve
when you set your mind to it, and then multiplied
when the team comes together to realise your
goals.
As a result, we have been able to connect with
diabetes space. We are continuing to refine
these channels and reach even further as time
goes on.
Words from the
TeamPresented in alphabetical order, L-R, on both pages:
Robert Brooks, Stephanie Cesile, Katie Doyle,
Pei Yan Heng, Ashley Ng, Fiona Scott
amazing people from around the world and bring
that directly to YOU in a variety of platforms! It’s
only early days for Beta Change and I have an
inkling that our greatest days are yet to come, on
this exciting journey.
Working with the Beta Change team and interacting
with our community has been a reinvigorating
experience. We continue to scale our network and
leverage new approaches and channels to deliver
education and content, and every day brings exciting
new opportunities.
The Beta Change network plans on be a pioneer by
bringing this to forefront of the global diabetes
community and connecting stakeholders around the
world.

13.
2017 was a steep learning curve for all of us.
When we decided to kick-start Beta Change, we
knew the journey filled with ups and downs.
At Beta Change, we don’t just share stories and
create content about diabetes. We connect,
create, collaborate, and synergize across the
globe.
Even ordinary people have stepped up to
contribute to the diabetes community in any way
they can. You CAN make a difference! 2018 will be
a year of more exciting journey to everyone.
meeting at 11pm, but when you get to dream and
plan with colleagues and friends from other parts of
the globe you can’t help but think how lucky you are
to be part of something as extraordinary as Beta
Change.
Thankfully, the team consists of passionate
individuals who are full of enthusiasm,
determination and compassion.
Together, we support each other and work hard to
bring the idea of Beta Change to life. With what
we have achieved in the past year, I can’t wait to
see what 2018 brings. I am confident that we will
help to make the world a place where diabetes
won’t be a barrier to living life.
It was a privilege for me to join the team in 2017.
The team are incredible, each one of them a pioneer
in the world of diabetes advocacy.
I never dreamed I would get excited about doing a
I am happy to see how much we have achieved
over the past year since we started Beta Change.

14.
Looking Ahead to 2018
Margot Vanfleteren is joining us as our web content manager in the second
quarter of 2018!
Look out for a new web design to streamline access to all of our media.
We are developing a new podcast series led by Robert and Fiona.
Our live streaming content will shift in focus from Virtual Roundtables to Minisodes
to better cater to our audience across social media.
We’ll continue to explore our future as an incorporated organization, a registered
charity, a charitable trust, or even an organization using blockchain technology.