Reuters Market Light: Creating Efficient Markets

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A venture promoted and supported by Thomson Reuters, Reuters Market Light (RML) offers highly customized and localized agricultural and related information service. This case study examines the business and the economic, social and environmental value it created.

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Reuters Market Light: Creating Efficient Markets

  1. 1. v Reuters Market Light (RML): Creating Efficient Markets Country MDGs addressed Sector Authors Inclusion of the poor Lead organization: ThemesAbstractAn RML Customer (Photocredit: Thomson Reuters) 1
  2. 2. Quote “The aim is to facilitate greater transparency in the Indian agricultural markets allowing individualfarmers to increase their productivity and maximize their revenue, and this new distribution channelhelps to meet those goals.”Strategy Matrix Engage in Leverage the Combine Adapt products Invest in removing policy dialogue strengths of the resources and and processes constraints with poor capabilities government Differing terminology across Market regions information Standardization of agricultural terminologies Regulatoryenvironment Poor infrastructure in rural areas Physicalinfrastructure Creation of personal distribution and content networks Illiteracy, lack of knowledge andKnowledge & skills of farmers skills Voice activated services Poor access to Access to credit financial Tie-ups with banks services and MFIsActors Content creators: 2
  3. 3. Distributors: Farmers: Other partners:Results Economic: Social: “I get a very poor price for my crop. I do not trust my buyer. I take my produce to the market and have to accept his money. I am not treated with respect.” Environmental: 3
  4. 4. Research Fellows Dr. Bimal Arora Ashley Metz CummingsCitationReuters Market Light 4

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