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myirispr.com
A SIMPLE
GUIDE TO THE
PESO MODEL
myirispr.com
WHAT DOES PESO EVEN MEAN?
PAID MEDIA EARNED MEDIA SHARED MEDIA OWNED MEDIA
irispr.com
PAID MEDIA
Any type of content or
promotional placement
that is pay-for-play.
irispr.com
EXAMPLES OF PAID MEDIA
SPONSORED POSTS TWITTER CARDS TV & RADIO ADS LEAD GENERATION
myirispr.com
EARNED
MEDIA
The most established method of PR stands
as the ‘E’ in PESO. It represents all media,
influencer...
myirispr.com
EXAMPLES OF EARNED MEDIA
MEDIA
RELATIONS
ANALYST
RELATIONS
INVESTOR
RELATIONS
INFLUENCER
RELATIONS
myirispr.com
SHARED MEDIA
Refers to anything and everything
that was shared on any social media
platform or through publis...
irispr.com
EXAMPLES OF SHARED MEDIA
irispr.com
OWNED MEDIA
Content you create, publish, and control
however you wish.
irispr.com
EXAMPLES
OF OWNED
MEDIA
VIDEO CHANNELS:
YOUTUBE, VIMEO,
ETC.
REVIEWS AND CASE
STUDIES
BRAND ASSETS
BLOGS AND BR...
irispr.com
Use the whole
PESO model in a campaign
and you’ll demonstrate
industry authority,
which = ROI gold.
irispr.com
WHAT DOES A FULLY DEVELOPED
PESO CAMPAIGN LOOK LIKE,
REGARDLESS OF THE PLATFORM?
CONTENT IS
SHARE-WORTHY
ALL IN...
irispr.com
CREDIBLE
INFORMATION
According to a study from inPowered,
69% of consumers like to read product
reviews written...
irispr.com
SHAREABLE CONTENT
People like sharing assets that
are relevant, relatable and
unique in both angle and voice.
irispr.com
One-way publishing models are dead. As tech
and social media keep changing the model of
author-reader interacti...
irispr.com
WHEN USING THE PESO MODEL
IN A CAMPAIGN...
STRONG AND COMPELLING
MESSAGING IS THE KEY TO SUCCESS.
irispr.com
It is estimated that the
average human
attention span may be
as little as
8 seconds -
only 1 second less
than a...
The PESO model presents many ways to
capture your audiences’ attention. Nail the
messaging, and don’t limit yourself on th...
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Meet the Peso Model, Your New Best Friend.

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Earned media (article placements, media coverage, etc.) is an essential, and well-established part of the PR industry. It has always served an important role for both the contributor and the media that publishes that content; yet this symbiotic relationship has been rocked recently. Well-intended PR pros are venturing beyond only earned media, and embracing the PESO model.

The days of keeping the ad sales and editorial departments completely separate appear to be long gone - Learn why.

Published in: Marketing

Meet the Peso Model, Your New Best Friend.

  1. 1. myirispr.com A SIMPLE GUIDE TO THE PESO MODEL
  2. 2. myirispr.com WHAT DOES PESO EVEN MEAN? PAID MEDIA EARNED MEDIA SHARED MEDIA OWNED MEDIA
  3. 3. irispr.com PAID MEDIA Any type of content or promotional placement that is pay-for-play.
  4. 4. irispr.com EXAMPLES OF PAID MEDIA SPONSORED POSTS TWITTER CARDS TV & RADIO ADS LEAD GENERATION
  5. 5. myirispr.com EARNED MEDIA The most established method of PR stands as the ‘E’ in PESO. It represents all media, influencer, and analyst coverage that isn’t pay-for-play.
  6. 6. myirispr.com EXAMPLES OF EARNED MEDIA MEDIA RELATIONS ANALYST RELATIONS INVESTOR RELATIONS INFLUENCER RELATIONS
  7. 7. myirispr.com SHARED MEDIA Refers to anything and everything that was shared on any social media platform or through publishing networks for free.
  8. 8. irispr.com EXAMPLES OF SHARED MEDIA
  9. 9. irispr.com OWNED MEDIA Content you create, publish, and control however you wish.
  10. 10. irispr.com EXAMPLES OF OWNED MEDIA VIDEO CHANNELS: YOUTUBE, VIMEO, ETC. REVIEWS AND CASE STUDIES BRAND ASSETS BLOGS AND BRAND JOURNALISM
  11. 11. irispr.com Use the whole PESO model in a campaign and you’ll demonstrate industry authority, which = ROI gold.
  12. 12. irispr.com WHAT DOES A FULLY DEVELOPED PESO CAMPAIGN LOOK LIKE, REGARDLESS OF THE PLATFORM? CONTENT IS SHARE-WORTHY ALL INFORMATION IS CREDIBLE ENGAGEMENT SHOULD BE ENCOURAGED
  13. 13. irispr.com CREDIBLE INFORMATION According to a study from inPowered, 69% of consumers like to read product reviews written by trusted experts before buying a product. Articles, reviews, and guest-written assets from credible journalists, experts, or established industry influencers are incredibly important to a brand’s ethos.
  14. 14. irispr.com SHAREABLE CONTENT People like sharing assets that are relevant, relatable and unique in both angle and voice.
  15. 15. irispr.com One-way publishing models are dead. As tech and social media keep changing the model of author-reader interaction, content must be more conversational and inquisitive than ever. ENGAGING CONTENT
  16. 16. irispr.com WHEN USING THE PESO MODEL IN A CAMPAIGN... STRONG AND COMPELLING MESSAGING IS THE KEY TO SUCCESS.
  17. 17. irispr.com It is estimated that the average human attention span may be as little as 8 seconds - only 1 second less than a goldfish! DOWNLOAD A FREE MESSAGING PLAN TEMPLATE HERE
  18. 18. The PESO model presents many ways to capture your audiences’ attention. Nail the messaging, and don’t limit yourself on the type of content or medium. When used together the results are pure gold. Engage with us!

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