Presentation1 pecha

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my long tail presentation for web 2.0. not original that presented in class as are grope lost it. this is my own.

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Presentation1 pecha

  1. 1. THE LONG TAIL THEORY
  2. 2. The theory
  3. 3. The niche
  4. 4. The niche• So more than 40,000 documentaries have been released, according to the internet Movie Database, of those, Amazon.com carries 40%, Netflix stocks 3 percent, and the average Block buster just .2percent.
  5. 5. The cost
  6. 6. The Retail Models
  7. 7. More On Retail Models• The biggest part of this in the long tail sense is the digital catalogues that Amazon amongst others carries out with the online catalogue they are able to sell niche products to hundreds of people maximizing profits…. And with no walk in customers they are able to greatly expand the number of products they can sell.
  8. 8. Sales Rankings
  9. 9. Sales Rankings• So as wired said just as lower prices can entice customers down the long tail, you also get recommendation engines driving them to obscure content they might not find otherwise. This and image before shows just how the obscure content being sold within the long tail theory really maximizes the sales of said product an profit gathered from these sales.
  10. 10. What We Learnt• . That long tail opens up the market for niche products• That long tail maximizes the profit for companies selling the products.• Long tail allows a larger consumer base• and allows a larger capacity to store more products.• These are all subject to the plat from used by companies such as Amazon. But long tail can also be used in other areas such as travel see (http://longtail.typepad.com/the_long_tail/)

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