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Popularity, Prosperity and Programs at London Public Library


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This is a presentation that features a fictional research study designed by myself and another MLIS student that explores how a library may go about analyzing popularity of summer programs.

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Popularity, Prosperity and Programs at London Public Library

  1. 1. Popularity, Prosperity & ProgramsPopularity, Prosperity & Programs at theat the London Public LibraryLondon Public Library By Ashley D’Andrea & Amanda R. Kelly
  2. 2. Purpose • To understand the relationship between children’s programs in LPL branches and the average household income of patrons. Why is this valuable?
  3. 3. Research Question • Is there a relationship between the average economic status of LPL’s patrons and the availability and use of children’s programs?
  4. 4. Hypothesis • Programs offered in lower- income branches are more numerous and more popular than those of higher-income areas. • Negative correlation between income and frequency, and income and attendance.
  5. 5. Conceptualization • London Public Library • Catchment Area • Children’s Programs • Attendance
  6. 6. Variables • Independent: Average Household Income • Dependent: Children’s Programs • (A) Attendance • (B) Frequency
  7. 7. Methodology • Average Household Income • Determine branch catchment. • Identify average income for each catchment area. • Children’s Programs • Select weeks of study. • Determine frequency (calendar). • Tally attendance.
  8. 8. Data Analysis • Average Household Income • Ordinal data. • Descriptive statistics. • Scatterplot. • Income v. Catchment • Children’s Programs • Ratio data. • Descriptive statistics. • Histograms. • Scatterplots.
  9. 9. Reliability • Overall high reliability. • High stability. • High equivalence. • Consistent measurements. • Training for librarians/program supervisors.
  10. 10. Validity • Internal Validity. • Out-of-catchment patrons. • Alternate children’s services. • Ex. Nearby community centre. • External Validity. • Similar cities in Ontario. • Applicable to any library system.
  11. 11. Additional Observations • Ethical Concerns. • Library staff recording data. • Informed consent. • Implications for Future Research.
  12. 12. Bibliography Arrighetti, Julie. “The Challenge of Unattended Children in the Public Library.” Reference Services Review 29.1 (2001): 65-71. Web.   Babbie, Earl. The Basics of Social Research. 5th ed. Australia: Wadsworth Cengage Learning, 2011. Print. London Public Library. The London Public Library, 2012. Web. 8 April 2012.  Vaughan, Liwen. Statistical Methods for the Information Professional. Medford, New Jersey: Information Today Inc., 2005. Print.