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Social Media
Social Media

How does it help us?
- Allows us to connect to new prospects
- Gives us an outlet for branding that we can c...
Does Social Media REALLY help?

Quick Stats: Facebook
-1.15 billion active monthly users
- Members tend to be “older and w...
Facebook- How it Works to Help Online Presence

- Posts with high interaction get
prime placement / linger on
facebook new...
Does Social Media REALLY help?

Quick Stats: Twitter
- Over 200 million users
- “…More likely to be male, well-educated an...
Twitter - How it Works to Help Online Presence

Twitter: How does it help us?
- Directs traffic to our site
- Gets Anchin ...
Twitter- How it Works to Help Online Presence

Twitter social signals:
1- Retweets
2- Favorites
3- Replies

-Search engine...
Social Media

Your Personal Profile
If you are going to list Anchin as your place of employment on your
profile, make sure...
Does Social Media REALLY help?

Quick Stats: LinkedIn
- Over 259 million users*
- 2+ new members every second
- 1 in 5 int...
Does Social Media REALLY help?

How social media increases credibility
LinkedIn:
- Highlight your professional skills
- Es...
LinkedIn: Optimizing Your Profile

The Basics:
- Professional photo: Yields 7x
better results
- Custom URL: Easy to share/...
LinkedIn: Optimizing Your Profile

The Basics:
- Contact Info/Websites
- Custom URL
- Headline/Tagline
LinkedIn: Optimizing Your Profile

Summary
Components:
1- Your passion
2- Your background
3- Your company
4- A call to act...
LinkedIn: Optimizing Your Profile

What else can I do?
-Update previous employment: Great opportunity to use keywords
Sour...
LinkedIn: Optimizing Your Profile

Ok… What else?
- Honors/Awards
- Certifications
- Publications
- Organizations
- Educat...
LinkedIn: Optimizing Your Profile

Connect with Anchin Employees
- Follow Anchin
LinkedIn: Optimizing Your Profile

Connect with Anchin Employees
Groups: Connecting with Prospects

Top Contributors (post frequent interesting discussions)
Label appears on their profile...
LinkedIn: Interacting With Content

Like, Comment, & Share:
Customize the post before sharing.

Source: LinkedIn
LinkedIn: Interacting With Content

Posting:
Customize the post before sharing.

Source: LinkedIn
Closing & Contact

What you can do:
- Create profiles that compliment you and Anchin
- Interact with Anchin’s content (if ...
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Social Media

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How does it help our business, and what can you do to best utilize it?

Published in: Social Media, Technology, Business
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Social Media

  1. 1. Social Media
  2. 2. Social Media How does it help us? - Allows us to connect to new prospects - Gives us an outlet for branding that we can control - Gets free exposure that would not otherwise be available - Helps our credibility What should I do to best utilize it? - Create personal profiles that reflect your brand and Anchin’s brand - Share/Like relevant information (from Anchin &/or outside sources) - Be social. (Respond/reach out to people when appropriate.)
  3. 3. Does Social Media REALLY help? Quick Stats: Facebook -1.15 billion active monthly users - Members tend to be “older and wealthier” than other platforms* -Includes 73% of people in the US whose annual incomes are more than $75,000, surpassing any other network by over 50% in the highest income bracket* - Since 2012, number of users in 45 – 54 age range increased by 45% *Sources: Going Global: Social media Marketing for Small Businesses The Demographics of Users of Social Media, Summarized, NPQ, September 2013
  4. 4. Facebook- How it Works to Help Online Presence - Posts with high interaction get prime placement / linger on facebook newsfeed. 1- Comments 2- Shares 3- Likes -High interaction gives next post advantage. -Search engine optimization: Search engines factor in “social signals” to consider information and its sources relevant. *Image Source: The Home Depot
  5. 5. Does Social Media REALLY help? Quick Stats: Twitter - Over 200 million users - “…More likely to be male, well-educated and higher paid than members of other social networks”* - 27% of all internet users ages 18 - 29 have an account *Source: -Going Global: Social media Marketing for Small Businesses
  6. 6. Twitter - How it Works to Help Online Presence Twitter: How does it help us? - Directs traffic to our site - Gets Anchin more exposure - Establishes us as an “expert” in relevant topics “There have been numerous case studies where a tweeted link that goes “viral” gets redirected around Twitter, and the host site ends up ranking for anchor text keywords within the article.” Source: http://www.searchenginejournal.com/how-twitter-works-to-impact-searchresults/30514/#Bjh64RlwqkKq0MQ6.99
  7. 7. Twitter- How it Works to Help Online Presence Twitter social signals: 1- Retweets 2- Favorites 3- Replies -Search engine optimization: Search engines factor in “social signals” to consider information and its sources relevant. *Image Source: Twitter: Bill Gates
  8. 8. Social Media Your Personal Profile If you are going to list Anchin as your place of employment on your profile, make sure that all of your posts reflect Anchin’s ideals. “NOTE: The views expressed here are my own and do not necessarily represent the views of Anchin, Block and Anchin LLP.”
  9. 9. Does Social Media REALLY help? Quick Stats: LinkedIn - Over 259 million users* - 2+ new members every second - 1 in 5 internet-using adults are members - Demographic is 61% male, 39% female *Sources: Going Global: Social media Marketing for Small Businesses
  10. 10. Does Social Media REALLY help? How social media increases credibility LinkedIn: - Highlight your professional skills - Establish credibility through people you know - Allows you to use keywords that clients are searching for - Labels you as an industry thought leader (if you share/post relevant information, post in groups, etc.)
  11. 11. LinkedIn: Optimizing Your Profile The Basics: - Professional photo: Yields 7x better results - Custom URL: Easy to share/put on business cards; Example: - Contact Info: Post links to your blog, website, social media
  12. 12. LinkedIn: Optimizing Your Profile The Basics: - Contact Info/Websites - Custom URL - Headline/Tagline
  13. 13. LinkedIn: Optimizing Your Profile Summary Components: 1- Your passion 2- Your background 3- Your company 4- A call to action -Kay Allison; CEO and Founder at The Energy Infuser, Inc.; Marketing and Advertising - A great opportunity to use keywords - Demonstrate how you help clients solve their business problems Source: http://www.linkedinsights.com/3-stunningly-goodlinkedin-profile-summaries/ -Paul H. Simon; Web Content Curator, Editor, Webinar Host for Hire; Online Media
  14. 14. LinkedIn: Optimizing Your Profile What else can I do? -Update previous employment: Great opportunity to use keywords Source: Netflix -Use media: -Slideshare (ex: ppt) -Video (ex: Youtube)
  15. 15. LinkedIn: Optimizing Your Profile Ok… What else? - Honors/Awards - Certifications - Publications - Organizations - Education - Volunteering & Causes - Join Groups/Post relevant content - Demonstrates your industry knowledge to your connections
  16. 16. LinkedIn: Optimizing Your Profile Connect with Anchin Employees - Follow Anchin
  17. 17. LinkedIn: Optimizing Your Profile Connect with Anchin Employees
  18. 18. Groups: Connecting with Prospects Top Contributors (post frequent interesting discussions) Label appears on their profile as well as in the group. Source: CFO Network on LinkedIn
  19. 19. LinkedIn: Interacting With Content Like, Comment, & Share: Customize the post before sharing. Source: LinkedIn
  20. 20. LinkedIn: Interacting With Content Posting: Customize the post before sharing. Source: LinkedIn
  21. 21. Closing & Contact What you can do: - Create profiles that compliment you and Anchin - Interact with Anchin’s content (if relevant to you). - Help us create original content. - Be social. (Respond/reach out to people when appropriate.) Ashley Cohen Ext: 1521 Ashley.cohen@anchin.com

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