WELCOME to<br />The Wizarding World of Harry Potter<br />Conjured by: Ashley Coffey and Kelsey Dover <br />
The Park<br />
The Beginning<br />NBC + UNIVERSAL<br />Harry Potter<br />
The SWOT Analysis<br />
The Environment<br />Economic<br />Technological<br />Social<br />Competitive <br />
The Timeline<br />2007: The Park Opens<br />2008: Announcements<br />2009: Retain Recognition <br />2010: Media Awareness ...
The Key Publics <br />Harry Potter Fans<br />Orlando Residents <br />Theme Park Enthusiasts<br />
The Spokesperson<br />Tom Williams Harry Potter Fans  Orlando Residents  Theme -Park Enthusiasts<br />
The Evaluation<br />Universal’s Measurementof Success <br />Impact/Output Objectives<br />Media Coverage/ Relations<br />
The Evaluation Cont.<br />Enticing Surprises<br />Consumer Relations Weakness<br />Spokesperson Appointment<br />
The Recommendations<br />Soft Opening <br />Special Contest<br />More Media <br />The Future<br />
The Page Principals<br />Tell the Truth<br />Manage for Tomorrow<br />Conduct Public Relations as if the Whole Company<br ...
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The Wizarding World of Harry Potter

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The Wizarding World of Harry Potter

  1. 1. WELCOME to<br />The Wizarding World of Harry Potter<br />Conjured by: Ashley Coffey and Kelsey Dover <br />
  2. 2. The Park<br />
  3. 3. The Beginning<br />NBC + UNIVERSAL<br />Harry Potter<br />
  4. 4. The SWOT Analysis<br />
  5. 5. The Environment<br />Economic<br />Technological<br />Social<br />Competitive <br />
  6. 6. The Timeline<br />2007: The Park Opens<br />2008: Announcements<br />2009: Retain Recognition <br />2010: Media Awareness <br />
  7. 7. The Key Publics <br />Harry Potter Fans<br />Orlando Residents <br />Theme Park Enthusiasts<br />
  8. 8. The Spokesperson<br />Tom Williams Harry Potter Fans Orlando Residents Theme -Park Enthusiasts<br />
  9. 9. The Evaluation<br />Universal’s Measurementof Success <br />Impact/Output Objectives<br />Media Coverage/ Relations<br />
  10. 10. The Evaluation Cont.<br />Enticing Surprises<br />Consumer Relations Weakness<br />Spokesperson Appointment<br />
  11. 11. The Recommendations<br />Soft Opening <br />Special Contest<br />More Media <br />The Future<br />
  12. 12. The Page Principals<br />Tell the Truth<br />Manage for Tomorrow<br />Conduct Public Relations as if the Whole Company<br />Realize a Company’s True Characteris Expressed by its People<br />

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