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  1. 1. 4 STEPS TO MAKE THE MOST OF YOUR LINKEDIN PROFILE ASHLEY BROWN COMMUNICATIONS + DESIGN @AB_COMMS_DESIGN CA.LINKEDIN.COM/IN/ASHL3YMBROWN ABCOMMS.BRANDED.ME ABCOMMSDESIGN.WORDPRESS.COM
  2. 2. CROSS PROMOTE YOUR PROFILE STEP TOO MANY PEOPLE LOOK AT LINKEDIN AS AN ISLAND, A PLACE THAT IS APART FROM THE REST OF THEIR SOCIAL MEDIA PROFILES. POTENTIAL EMPLOYERS ARE PAYING MUCH MORE ATTENTION TO YOUR DIGITAL FOOTPRINT, SO GIVE THEM A PATH TO FOLLOW. PUT LINKS IN YOUR CONTACT, ADDITIONAL INFO, AND SUMMARY SECTIONS.
  3. 3. PROFESSIONAL PROFILES STEP CREATE AND MAINTAIN PROFESSIONAL PROFILES ON OTHER SOCIAL MEDIA PLATFORMS THAT YOU CAN LINK TO. YOUR USE OF THE PLATFORM WILL DEMONSTRATE YOUR UNDERSTANDING OF SOCIAL MEDIA AND THE IMPORTANCE OF PERSONAL BRANDING.
  4. 4. CLAIM YOUR NAME STEP THE LINK APPEARS BELOW YOUR PROFILE PICTURE. CLICK THE SETTINGS ICON AND THIS WILL TAKE YOU TO YOUR PUBLIC PROFILE VIEW. ON THE RIGHT, CLICK THE LINK TO EDIT. CLAIM YOUR ACTUAL NAME, BUT IF IT IS COMMON, LIKE MINE, YOU’LL NEED TO GET CREATIVE. KEEP IT BRIEF AND DISTINCT. FIND THE RIGHT COMBINATION FOR YOU AND YOUR BRAND.
  5. 5. REARRANGE YOUR SECTIONS STEP DO YOU HAVE ANY AWARDS, SPECIAL RECOGNITION, CERTIFICATIONS, DESIGNATIONS, SPECIAL EDUCATION OR TRAINING THAT DESERVES HIGHLIGHTING? PUT IT UP FRONT AND MAKE IT THE FIRST THING THEY READ!
  6. 6. THANKS! ASHLEY BROWN COMMUNICATIONS + DESIGN @AB_COMMS_DESIGN CA.LINKEDIN.COM/IN/ASHL3YMBROWN ABCOMMS.BRANDED.ME ABCOMMSDESIGN.WORDPRESS.COM AND BEST OF LUCK WITH YOUR JOB SEARCH!
  7. 7. PHOTO CREDITS: LOOK VIA PHOTOPIN (LICENSE) BUSINESS WOMAN VIA PHOTOPIN (LICENSE) IT'S MARC WITH A "C" VIA PHOTOPIN (LICENSE) WE'VE BEEN TROPHIED VIA PHOTOPIN (LICENSE)

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