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Tata motors branding activity


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Dear Sir/Ma'am,

Greetings from OM Entertainment Meediaa,

Please find below an introduction to India1ATM and a brief presentation on the opportunities for lead capture and advertisements that can be offered to your organization.

We are ready for any innovation.Would request please suggest.

Introduction to India1 ATM

As you are aware, we are providers of white labeled ATM services, a concept which has been approved for faster roll out of ATMs in India by the Reserve Bank of India. White labeled ATMs are independently branded ATMs (not of any bank) and can be used for transactions of any bank card. BTI Payments Pvt. Limited, a company promoted by Bank Tech group, Australia, received approval from the Reserve Bank of India to deploy White Label ATMs over the next few years.
At BTI, we are currently rolling out around 250+ ATMs per month. A large no of these ATMs are currently deployed in the South and we are expanding to Maharashtra, UP and Bihar. We are very keen to expand the services we offer on our ATMs beyond the conventional banking transactions. We believe there is a potential opportunity for collaboration between your company and BTI.
Given below is a brief topline description of some of the areas which might be of interest to Akzo Nobel.
India1 ATM, the white label ATM brand of BTI Payments which aims to partner in the ‘journey’ of financial inclusion by providing small town and rural consumers easy and safe access to their cash. Today we have approx. +2800 ATM covering the states of TN, KK, AP, Kerala, UP, MAH & BIH.

Our ATMs/ ATM locations can carry advertisements thru multiple media available.
They are
ATM idle screens (screen savers) which can carry your advertisement. This is visible the moment a customer steps into the ATM.
Lead generation from potential customers : This is a unique feature that we have which can be used for Mobile Number based lead generation. We currently have this live on all our ATM machines.
Advertisement/Kiosk space with the ATM bunker.
Co- branding/Space for Advertisements in ATM transaction slips
Co-branding on Glow Sign Board.

​​The presentation attached will explain the options available. Please let know how we can take this forward.
Look forward to hearing from you.
Best Regards
Ashishh Choprra
OM Entertainment Meediaa

Published in: Marketing
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Tata motors branding activity

  2. 2. BRANDING ACTIVITY Standee, Screen Saver & Lead Capture
  3. 3. Thank you