1. How to build a Sourcing
Team
Chinmay Chavan
Lead Trainer
SourcePro
“Art of Sending Mass Mails”
Ashish Peshave
Senior Recruiter
ZS Associates

2. Art of sending mass emails
ZS Associates
• Who we are
• What we do
Marketing
Operations &
Technology
Sales
Commercial
Strategy

3. Art of sending mass emails
Time for ‘Moment of truth’
• Open Google
• Search ‘recruiters are’

4. Art of sending mass emails
WHY the need of having this session
• Increased cost of emails
• Candidates have become smarter
• Risen competition
Source: 2015 Stack Overflow Careers Global Developer Hiring Landscape: hhtp://bit.ly/1JaglKW - 26k+ s/w pros. from 157 countries surveyed.

5. Art of sending mass emails

6. Get basics right
• Know your job, know your employer
• Know your target pool.
• Know your email channel
• Get the search right, find the right candidates
DOES IT END HERE?
Art of sending mass emails
NO!

7. Art of sending mass emails
Finding people isn’t a challenge these days,
Attracting, engaging and getting them to
respond to your emails IS!
#SourcingGyan 

8. Art of sending mass emails
Do the right thing. Make your first impression, your last!
Mastering art of sending mass
mails!

9. Art of sending mass emails
• What are mass mails
• What are its components & their significance
SELO
Opening paragraph
Company information
Sub-group information
Job description
Specifications
Instructions on how to apply
Signature

10. Art of sending mass emails
Mass Mail Format - 1
Business Analytics Associate Consultant – 3 to 5 Years – ZS Associates, Pune
I am Ashish, working as a Senior Recruiter with ZS Associates, would like to share a career opportunity with you, which I felt could be
relevant to your candidature. We are looking for Business Analytics - Associate Consultants to join our Pune office. Please see more
details on same below:-
About ZS Associates - ZS Associates (http://www.zsassociates.com) is a global leader in sales and marketing consulting, outsourcing,
technology and software. Our singular focus for more than 30 years has been to help global companies maximize their sales and
marketing organizations' performance and results. Together, we design and implement strategies that lead to greater market share, more
competitive operations and better utilization of today's latest technologies. From 22 offices around the world, ZS experts use analytics
and deep expertise to help companies make smarter decisions quickly and cost effectively. We are particularly known for our strong
presence in the pharmaceutical and health care sectors, yet work across a range of industries.
ZS Associates, India Capability and Expertise Centers house more than 60% of ZS people across two locations based in Pune and
Gurgaon. Our teams work in conjunction with onshore colleagues to deliver our sales and marketing projects to our clients. The Centers
primarily support client projects based in North America, Europe and East Asia in the areas of Business Analysis, Business Operations and
Business Technology.
Business Consulting Group Overview
ZS Associates' Business Consulting group delivers solutions to a broad spectrum of marketing and sales challenges. We also help our
clients transform their marketing and sales organizations to implement these solutions. Our solutions and recommendations are based in
rigorous research and analysis underpinned by deep expertise and thought leadership.

11. Art of sending mass emails
Roles and responsibilities - Business Analytics Associate Consultants play a crucial role on project teams. Their role is to take end-to-end responsibility for creating and
supporting analytic solutions and processes to address specific client questions, especially related to sales and marketing operations. In addition they-
* Design and build analytic solutions to address client issues using statistical techniques and tools like Excel, SAS, Access etc.
* Understand client business issues, operating business rules, data, and processes
* Lead design of analysis and overall quality of project deliverables
* Leverage optimization techniques to guide clients and ZS teams to the best decisions
* Simulate the impact of a client's future sales or marketing activities on their future real-world results
* Review, refine and synthesize output from your Associate team
* Actively co-ordinate with local and global ZS teams
* Develop deep expertise in solving client's sales and marketing problems and share the same with the team
* Leverage problem solving skills to address ad hoc client analytic needs
* Synthesize analytic results and business process outputs to create appropriate client communications
Additional Information:-The Business Analytics Associate Consultant position provides you with immediate opportunities to take responsibility on consulting
assignments, gaining exposure to a variety of sales and marketing issues. Your work on projects will strengthen your business and consulting skills while leveraging your
analytical ability.
At ZS, project teams are typically small with people drawn from all levels of the organization and often from different offices. Your learning is accelerated through
frequent interactions with experts. While most of the work will be done in India, there may be trips to the US or Europe for knowledge transfer, training, and exposure
to the ZS culture. As a member of a ZS team, you will grow over a period of time to help facilitate and manage client relationships.
While the most important learning occurs on-the-job, ZS is dedicated to developing your knowledge and potential through organized training. The focus is on enabling
the development of expertise in (a) sales and marketing data, processes, and analytics; (b) technical skills for analysis and configuring and/or building systems; and (c)
pharmaceutical industry sales and marketing issues.
At ZS you will benefit from comprehensive and regular performance feedback from project managers and team members. You will be guided by a Professional
Development Manager, but you are the architect of your career. ZS has a flat organizational structure, and advancement is determined by progression of skills and
expertise, not tenure.

12. Art of sending mass emails
Qualifications/Specification: ZS welcomes candidates for the Business Analytics Associate Consultant position from any engineering discipline with a minimum of 2.5 years
of experience in quantitative or Market Research or operations (IT) type of projects. The common denominator in an individual's success is a strong academic record and
evidence of superior analytic skills. Additionally, all successful candidates will exhibit:
* Analytic problem solving skills
* Self-motivation
* Organization & planning skills
* Communication skills
* Strong work ethic
* Leadership experience
Thanks for reading the message thoroughly. If you would like pursue this opportunity, please send me an updated copy of your resume at
ashish.peshave@zsassociates.com along with below mentioned details:-
-Current location:
-Ready to work in Pune (Y/N):
-Current Company:
-Years Of experience:
-Current Salary:
Once we have received your information, we will review it and will contact you to let you know about the further process. We have opportunities on similar lines on
different designations, so feel free to revert with your details; we will let you know the best open requirement suiting your candidature.
Thanks & regards,
Ashish Peshave
www.zsassociates.com

13. Art of sending mass emails
Subject: Unique Role in Southern California – would you be interested?
I hope you are having a nice week so far! I am a Recruiter with ZS Associates and I wanted to send you a quick note
because you came up in a search I am working on for our Business Technology consulting group in Los Angeles. Would
you ever consider that location?
The team in LA is looking for someone with a deeply technical skill set who can lead a full life-cycle project from project
management to solution development. If you are inclined, I would be happy to set up some time to chat more about
your background and career interests to see if there could be a possible match.
Looking forward to hearing from you and please let me know if you have any questions!
Subject: ZS Associates – Networking Opportunity
I am a recruiter with ZS Associates and I was hoping to network with you about a position that I am currently recruiting
for. We are currently in the process of forming a Quantitative Market Research Methods Expertise Center within ZS and
are in the process of looking for an individual to join our firm to assist in the creation and growth of this team. You have
a very impressive background and I would love the opportunity to speak with you in more detail OR to see if you may
know someone who is interested.
Mass Mail Format - 2

14. Art of sending mass emails
Subject: ZS wants your talent!
I recently saw your profile on LinkedIn and I was very impressed by your background. I am a
recruiter at ZS Associates and I am currently working with our growing Human Resources
team on a new opportunity in our Thousand Oaks, CA office. I would love to network with
you to see if you or someone you might know would be interested in this opportunity.
Please feel free to reach out to me at: ashish.peshave@zsassociates.com or 837-494-3432.
Recruiter, ZS Associates
For more information about ZS, please visit zsassociates.com

15. Art of sending mass emails
“In 1994, George Loewenstein, a behavioral economist at Carnegie Mellon talked about situational
interest. Curiosity, he says occurs when we feel a gap in our knowledge. He further says gaps cause
pain. People have an urge to fill this gap. We need to create such gaps!”
Components Active Job Board Passive pool
Title SELO Catchy & intriguing
Opening paragraph Expand SELO Introduce & warm up
Company information Detail-oriented Crisp
Sub-group information Detail-oriented Attractive (optional)
Job details Detail-oriented Short, intriguing
Specifications Detail-oriented Acknowledge skills
(optional)
Instruct on how to apply Detail-oriented Give email ID
Signature Detail-oriented Optional

16. Art of sending mass emails
Naukri.com LinkedIn
Active pool of candidates Active & passive
Agile recruiting. Be first & fast Be patient. This is not
naukri.com
Maximum information in one
go
Carrot & rabbit trick
Aggressive approach Involves elements of
candidate experience
Leverage Naukri.com approach for LinkedIn and
vice-versa!

17. Art of sending mass emails
• Personalization is the key
• Make use of catchy subject lines. Be creative
• Always ask yourself, why would the candidate respond to you?
• Pimp yo’ social footprints
• Ensure you brand your job and yourself – Add links, news etc.
• Set the right tone, use professional language. Add empathy.
Subject: Go Hawks!
I am a Recruiter with ZS Associates and I couldn’t help but notice you are a fellow Hawkeye, and have great
experience for a position I am recruiting for in our Evanston office! I would love to connect with you in more
detail to see if you or someone you know may be interested in learning more about this opportunity.
My direct email address is . Thanks in advance for all your time and I look forward to hearing back from
you soon!

18. Art of sending mass emails
“It’s not that people are not recruitable or disinterested,
it’s your approach that yields you best of the results”
#SourcingGyan 

19. Art of sending mass emails
Creative JD - Example

20. Art of sending mass emails
Avoid this

21. Art of sending mass emails
PLEASE
DON’T!
DO
THIS

22. Art of sending mass emails
Remember, candidate experience
begins with SOURCING!
#SourcingGyan 

23. Art of sending mass emails
Tips & Tricks
• Do not blast, manage the volume
• Manage your mass mail communication –
- Send emails in batches
- Time you send emails matters
- Make notes, save search string for every search
- Use Naukri E-Apps, LinkedIn Projects
- Use Outlook folders, Tag Emails
• Keep the formats ready in a folder, keep updating them
• QC before your shoot
• Keep calm & remember one thing…………………….

24. Art of sending mass emails

25. Thank you!
https://in.linkedin.com/in/ashishpeshave
@AshishPeshave
Art of sending mass emails
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