Google Keeps updating its core algorithm for seach results. Here is latest update on penguin discussed by DgMSEO, best digital marketing company in Kolkata

1. By now the people in the field of Digital Marketing, is introduced w ith the term Penguin 4.0 since it finally got live in the
month of September, 2016. Penguin update w as first introduced by Google in 2012, then kept on updating it. The recent
update is the 7th update, know n as Penguin 4.0. Penguin 4.0 w ill offer accurate search results and maintain accuracy.
Penguin 4.0 is updated to penalize w ebsites that have inaccurate and spam backlinks. When Penguin concept w as
introduced in the year 2012, many w ebsites suffered huge damage in ranks, as buying links w as earlier w ay to get ranks
in SERP. Since then Google has introduced many updates some w ith more impacts, others w ith less.
The good new s about Penguin 4.0 is that it comes w ith real time update.
What is Real -Time update in Penguin 4.0 ?
Earlier Penguin update, used to happen erratically. Rise or fall in ranking of a site used to take quite a good time. There w as
huge uncertainty of the process. The present update in Penguin comes w ith a feature of real-time update, w hich means sites
are enabled w ith spam backlinks clearing facility right at the next time the crawler sneaks into the site. So if the w ebsite is
not at par w ith the Google standard, then the unw anted backlines can be disavow and the site ow ner can plan w ith
good link-building strategy, due to the real-time algorithm of Google the site w ill recover from penalty, that w as posed
earlier by Google.
It’s really an amazing update…
Core Story:
Penguin 4.0, is definitely good, though the site may be penalized for time being, but it don’t have to w ait for 2 years to
recover its status. There are more than 200 ranking signals as part of Google core algorithm. If one is follow ing only w hite-
hat techniques then there is no fear from Penguin 4.0 update. Keep creating good contents upgrade users experience to
your site and w orkw ith good SEO companies like DgMSEO, one of the best Digital Marketing Company in Kolkata.