1.
How to Create
the Perfect
Business Flyer

2.
Used correctly flyers are
one of the best tools for
attracting new customers
 they have a strong visual impact
 are cost effective
 and can be distributed in large scale

3.
Typically people will only
spend a few seconds looking
at a flyer...
...so you need to optimise your flyers content,
design & print to make a BIG impact and a
lasting impression

4.
So What Makes a
Good Flyer?
1) It all Starts with a Great Headline
Choose a simple, concise headline that will
INTEREST, INSPIRE or EXCITE your audience

5.
So What Makes a
Good Flyer?
2) Offer An Incentive
Proving an enticing incentive will encourage
your audience on to take action, the key is
to make sure your incentive is relevant

6.
So What Makes a
Good Flyer?
3) Give Your Audience A Clear Call to
Action
Make sure your audience know exactly what
it is that you want them to do

7.
So What Makes a
Good Flyer?
4) Use Strong Imagery
Visuals are always processed before text, so
choosing a bold, strong image that clearly
represents your business and the headline
of you flyer is critical

8.
So What Makes a
Good Flyer?
5) Make your Message Easy to Read
You have only got a few seconds to
commutate with your audience so make
sure the font you choose is easy to read

9.
So What Makes a
Good Flyer?
6) Match Your Materials to Your Brand
A printed flyer is a tangible representation
of your business and brand, so make sure
you choose a paper specification that
reflects this

10.
So What Makes a
Good Flyer?
7) Use A Print Finish to Increase the Time
Given to Your Flyer
Your audience will take more time to look at
an interesting, eye catching and unique flyer

11.
Good Example

12.
Things to Avoid

13.
Conclusion
When creating your next business flyer make
sure you include the following:
 Interesting headline
 Compelling offer
 Clear call to action
 Strong imagery
 An easy to read font
 Design & print spec. which stands out

14.
For more information regarding
flyer printing contact:
Ashfield Printing 01332 662026
sales@ashfieldprinting.co.uk