A discus                                                                                  sion                            ...
Content• Public sector innovation?• Innovation and social media• Contribution: Discuss two  roles of social media in  publ...
Public sector innovation?                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
Public sector: Business as usual                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
Public sector: Business as usual                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
Public sector: Business as usual                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
Public sector: Business as usual - almost                           "A strong public sector is the result of              ...
Public sector: Business as usual - almost                           "Every Government Department, every                   ...
Public sector: Business as usual - almost                 Nordic innovation survey (data collected in                 2010...
Public sector: Business as usual - almost                    "The propensity to innovate is much                   higher ...
Public sector: Business as usual - almost                    NETworked POWER *Et forskningsprosjekt om sosiale medier og i...
Public sector: Business as usual - almost                    NETworked POWER *Et forskningsprosjekt om sosiale medier og i...
Innovation and social media                   NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
Innovation – as seen from Oslo :-)                           Two broad categories of                           innovation ...
Doing R&D                                                         Ideas                                                   ...
Improving innovation capabilities                     William Hogarth: An Election Entertainment.                   NETwor...
Social media – two roles   Co-creation                                                     Network   Kaplan & Haenlein:   ...
Sosiale medier– to perspektiv   Skape                                                           Kommunikasjon   Kaplan & H...
Social media – two roles in innovation  Co-creation                                     Network     Doing R&D             ...
The co-creation role of social media                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innova...
The co-creation role of social media                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innova...
The co-creation role of social media                    NETworked POWER *Et forskningsprosjekt om sosiale medier og innova...
The co-creation role of social media             Co-creation of novel content             Research and development,       ...
The network role of social media                   NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
The network role of social media                        VS.                   NETworked POWER *Et forskningsprosjekt om so...
The network role of social media                   NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
The network role of social media                   NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
The network role of social media                                              Sharing, dialogue, access to                ...
Conclusion:Why distinguish between the two roles?•   Utilizing social media for public sector innovation requires match be...
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Social media in public sector innovation

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Presentation held at the 10th Scandinavian Workshop on E-Government, Oslo, February 5-6, 2013.

The presentation was based on the discussion paper Social media in public sector innovation, available here: http://www.academia.edu/2496809/Social_media_in_public_sector_innovation

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Social media in public sector innovation

  1. 1. A discus sion paperSocial media in public sector innovation Scandinavian Workshop on e-Government February 5, 2013 Asbjørn Følstad, SINTEF NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  2. 2. Content• Public sector innovation?• Innovation and social media• Contribution: Discuss two roles of social media in public sector innovation NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  3. 3. Public sector innovation? NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  4. 4. Public sector: Business as usual NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  5. 5. Public sector: Business as usual NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  6. 6. Public sector: Business as usual NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  7. 7. Public sector: Business as usual - almost "A strong public sector is the result of continuous improvement, competent employees and a good interplay with citizens and industry" Minister of government administration, reform and church affairs, Rigmor Aasrud, NOKIOS-konferansen 2010 http://www.regjeringen.no/nb/dep/fad/aktuelt/taler_og_artikler/minister/taler-og-artikler-av- fornyings--og-kirke/2010/Fornying-av-offentlig-sektor-ved-bruk-av-IKT.html?id=622357 NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  8. 8. Public sector: Business as usual - almost "Every Government Department, every Local Authority, every public sector body is going to have to change with the times – and anyone thinking this won’t affect their organisation must think again." Cabinet Office Minister and Paymaster General, Francis Maude, The Telegraph, 2013 http://www.telegraph.co.uk/news/politics/conservative/9839774/Francis-Maude-We-must- reform-the-public-sector.html#disqus_thread NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  9. 9. Public sector: Business as usual - almost Nordic innovation survey (data collected in 2010) •>2000 public sector bodies participated across 5 Nordic countries Innovation types: •Product (new service or good), process, organization, communication High level of innovation: •Approx. 80 % with at least one type of innovation last 2 years. http://www.nifu.no/Norway/Publications/2011/NIFU%20Webrapport%2040- 2011.pdf NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  10. 10. Public sector: Business as usual - almost "The propensity to innovate is much higher than in the business sector." (p. 30) NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  11. 11. Public sector: Business as usual - almost NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  12. 12. Public sector: Business as usual - almost NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  13. 13. Innovation and social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  14. 14. Innovation – as seen from Oslo :-) Two broad categories of innovation activities •Doing R&D •Improving innovation capatilities NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  15. 15. Doing R&D Ideas Concepts Prototypes Product/service NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  16. 16. Improving innovation capabilities William Hogarth: An Election Entertainment. NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  17. 17. Social media – two roles Co-creation Network Kaplan & Haenlein: Kietzmann et al.: Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated ContentKaplan, A., Haenlein, M. (2010). Users of the world, Kietzmann, J.H. et al. (2011). Social media? Getunite! The challenges and opportunities of social media serious! Understanding the functional building blocks ofBusiness Horizons, 53, 59—68. social media. Business Horizons, 54, 241—251 NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  18. 18. Sosiale medier– to perspektiv Skape Kommunikasjon Kaplan & Haenlein: Kietzmann et al.: Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated ContentKaplan, A., Haenlein, M. (2010). Users of the world, Kietzmann, J.H. et al. (2011). Social media? Getunite! The challenges and opportunities of social media serious! Understanding the functional building blocks ofBusiness Horizons, 53, 59—68. social media. Business Horizons, 54, 241—251 NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  19. 19. Social media – two roles in innovation Co-creation Network Doing R&D Improving innovation capabilites NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  20. 20. The co-creation role of social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  21. 21. The co-creation role of social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  22. 22. The co-creation role of social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  23. 23. The co-creation role of social media Co-creation of novel content Research and development, typically concerning idea generation and management Dedicated special purpose applications such as idea portals Top-down NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  24. 24. The network role of social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  25. 25. The network role of social media VS. NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  26. 26. The network role of social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  27. 27. The network role of social media NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  28. 28. The network role of social media Sharing, dialogue, access to expertise Improving innovation capabilities, in particular concerning human resources General purpose social networking applications Bottom-up NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*
  29. 29. Conclusion:Why distinguish between the two roles?• Utilizing social media for public sector innovation requires match between activity and tool. -> Awareness of innovation activities -> Awareness concerning choice of tools• Co-creation role by way of special purpose tools • Requires internal R&D process • Relatively high initial cost• Network role by way of general purpose tools • Bottom up building of innovation capabilities • Relatively low initial cost• Implication for public sector innovation: Facilitating use of social media for networking may be an easy first step to improving innovation capabilities. Social media for co-creation a later, more advanced, option? NETworked POWER *Et forskningsprosjekt om sosiale medier og innovasjon*

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